UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
09-30-2020
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Fulcrum Equity Management
Address:
5700 GRANITE PARKWAY
SUITE 200
PLANO, TX 75024
Form 13F File Number:
028-19437

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Craig A Love
Title:
Managing Member
Phone:
214-317-4293


Signature, Place, and Date of Signing:

Craig Allen Love
                         [Signature]
Plano, TEXAS
                 [City, State]
10-27-2020
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
577
Form 13F Information table Value Total:
221151
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
SELECT SECTOR SPDR TRSBI MATERIALS81369Y1004847,598SHSOLE0 0 0 7,598
PFIZER INCCOM71708110344512,130SHSOLE0 0 0 12,130
SPDR SER TRBLMBRG BRC CNVRT78464A3593635,266SHSOLE0 0 0 5,266
ISHARES U S ETF TRTECHNOLOGY46431W6482,69763,573SHSOLE0 0 0 63,573
DIGITAL RLTY TR INCCOM2538681032581,760SHSOLE0 0 0 1,760
BARCLAYS BANK PLCIPTH SR B S&P06746P6211,87875,411SHSOLE0 0 0 75,411
ISHARES TREXPND TEC SC ETF4642875493891,258SHSOLE0 0 0 1,258
ISHARES SILVER TRISHARES46428Q10929013,410SHSOLE0 0 0 13,410
MASTERCARD INCORPORATEDCL A57636Q1041,7095,054SHSOLE0 0 0 5,054
SPDR S&P 500 ETF TRTR UNIT78462F10323,40369,883SHSOLE0 0 0 69,883
FIRST TR EXCHANGE-TRADED FDNASDQ SEMCNDTR33738R8112,80758,914SHSOLE0 0 0 58,914
ARK ETF TRNEXT GNRTN INTER00214Q4013763,461SHSOLE0 0 0 3,461
SELECT SECTOR SPDR TRSBI CONS STPLS81369Y3082273,539SHSOLE0 0 0 3,539
SELECT SECTOR SPDR TRCOMMUNICATION81369Y8523125,251SHSOLE0 0 0 5,251
ISHARES TRTIPS BD ETF4642871764623,650SHSOLE0 0 0 3,650
VANGUARD INTL EQUITY INDEX FFTSE EUROPE ETF9220428743666,976SHSOLE0 0 0 6,976
FS KKR CAP CORP IICOM35952V30332522,070SHSOLE0 0 0 22,070
FIDELITY COVINGTON TRUSTMSCI INFO TECH I3160928089,678105,132SHSOLE0 0 0 105,132
PROSHARES TRPSHS ULT S&P 50074347R1075,10769,507SHSOLE0 0 0 69,507
INVESCO EXCHANGE TRADED FD TDWA TECHNOLOGY46137V8112,77825,243SHSOLE0 0 0 25,243
RBB FD INCMFAM SMLCP GRWTH74933W8742849,248SHSOLE0 0 0 9,248
GLOBAL X FDSGLOBAL X SILVER37954Y8483267,519SHSOLE0 0 0 7,519
UNION PAC CORPCOM9078181082611,325SHSOLE0 0 0 1,325
SPDR SER TRBLOOMBERG BRCLYS78468R6229659,259SHSOLE0 0 0 9,259
APPLE INCCOM0378331004503,883SHSOLE0 0 0 3,883
AMAZON COM INCCOM02313510630998SHSOLE0 0 0 98
FIRST TR EXCHANGE TRADED FDHLTH CARE ALPH33734X1433643,839SHSOLE0 0 0 3,839
PIMCO ETF TR15+ YR US TIPS72201R3042883,286SHSOLE0 0 0 3,286
VANECK VECTORS ETF TRFALLEN ANGEL HG92189F43792231,018SHSOLE0 0 0 31,018
TRANE TECHNOLOGIES PLCSHSG8994E1032321,916SHSOLE0 0 0 1,916
SPDR SER TRS&P SEMICNDCTR78464A8622,79222,209SHSOLE0 0 0 22,209
LOWES COS INCCOM5486611071,1206,754SHSOLE0 0 0 6,754
ISHARES TRU.S. MED DVC ETF4642888102,3247,756SHSOLE0 0 0 7,756
COLGATE PALMOLIVE COCOM1941621032613,377SHSOLE0 0 0 3,377
TEXAS INSTRS INCCOM8825081043122,188SHSOLE0 0 0 2,188
ISHARES TREAFE SML CP ETF4642882735148,721SHSOLE0 0 0 8,721
GLOBAL PMTS INCCOM37940X1021,5968,989SHSOLE0 0 0 8,989
FIRST TR EXCHANGE TRADED FDMATERIALS ALPH33734X1685,722152,468SHSOLE0 0 0 152,468
INVESCO EXCH TRADED FD TR II1 30 LADER TRE46138E1072937,463SHSOLE0 0 0 7,463
ISHARES TRU.S. BAS MTL ETF4642878381,14611,609SHSOLE0 0 0 11,609
DUKE ENERGY CORP NEWCOM NEW26441C2042442,753SHSOLE0 0 0 2,753
WALMART INCCOM9311421036214,441SHSOLE0 0 0 4,441
PIMCO ETF TR25YR+ ZERO U S72201R8821,4548,504SHSOLE0 0 0 8,504
VEEVA SYS INCCL A COM9224751082,4838,831SHSOLE0 0 0 8,831
ISHARES TRJPMORGAN USD EMG4642882811,20910,907SHSOLE0 0 0 10,907
ALPS ETF TRCLEAN ENERGY00162Q4601,12520,289SHSOLE0 0 0 20,289
ISHARES TRU.S. TECH ETF4642877212,2857,591SHSOLE0 0 0 7,591
INVESCO EXCHANGE TRADED FD TS&P500 EQL TEC46137V2822,63112,489SHSOLE0 0 0 12,489
RBB FD INCMOTLEY FOL ETF74933W6012909,087SHSOLE0 0 0 9,087
INVESCO EXCHANGE TRADED FD TWILDERHIL CLAN46137V13482113,513SHSOLE0 0 0 13,513
INVESCO EXCH TRADED FD TR IISOLAR ETF46138G7064336,688SHSOLE0 0 0 6,688
KRANESHARES TRMSCI ALL CHINA50076783537611,218SHSOLE0 0 0 11,218
UNIVERSAL CORP VACOM9134561093017,180SHSOLE0 0 0 7,180
SELECT SECTOR SPDR TRSBI INT-INDS81369Y7042453,183SHSOLE0 0 0 3,183
CISCO SYS INCCOM17275R1022215,600SHSOLE0 0 0 5,600
VERISK ANALYTICS INCCOM92345Y1062,12511,466SHSOLE0 0 0 11,466
WISDOMTREE TRCHINADIV EX FI97717X7195955,292SHSOLE0 0 0 5,292
ISHARES TRU.S. CNSM GD ETF4642878122,93419,642SHSOLE0 0 0 19,642
ISHARES TRUS INDUSTRIALS4642877541,5469,249SHSOLE0 0 0 9,249
ISHARES TR1 3 YR TREAS BD4642874577,12282,321SHSOLE0 0 0 82,321
ISHARES TRU.S. CNSM SV ETF4642875801,1634,651SHSOLE0 0 0 4,651
ISHARES TRFLTG RATE NT ETF46429B6554659,165SHSOLE0 0 0 9,165
PACER FDS TRBNCHMRK INFRA69374H7412,36566,932SHSOLE0 0 0 66,932
FIRST TR EXCHANGE TRADED FDUTILITIES ALPH33734X1842559,635SHSOLE0 0 0 9,635
KRANESHARES TRCSI CHI INTERNET5007673063745,489SHSOLE0 0 0 5,489
SPDR SER TRS&P KENSHO CLEAN78468R6552,62836,073SHSOLE0 0 0 36,073
EATON CORP PLCSHSG291831032362,317SHSOLE0 0 0 2,317
ONEOK INC NEWCOM68268010394236,244SHSOLE0 0 0 36,244
ISHARES TRBARCLAYS 7 10 YR4642874409127,484SHSOLE0 0 0 7,484
BERKSHIRE HATHAWAY INC DELCL B NEW0846707024682,200SHSOLE0 0 0 2,200
SSGA ACTIVE TRSPDR SSGA US SCT78470P40856215,372SHSOLE0 0 0 15,372
FIRST TR EXCHANGE TRADED FDCONSUMR DISCRE33734X1016,090143,123SHSOLE0 0 0 143,123
SQUARE INCCL A8522341032131,313SHSOLE0 0 0 1,313
VISA INCCOM CL A92826C8391,6348,171SHSOLE0 0 0 8,171
ISHARES TRIBOXX INV CP ETF4642872421,46510,878SHSOLE0 0 0 10,878
VANECK VECTORS ETF TRAGRIBUSINESS ETF92189F7003234,781SHSOLE0 0 0 4,781
ISHARES TRPHLX SEMICND ETF4642875232,7318,964SHSOLE0 0 0 8,964
FIRST TR EXCHANGE TRADED FDDJ INTL INTRNT33734X7703889,783SHSOLE0 0 0 9,783
MAXIM INTEGRATED PRODS INCCOM57772K1012163,196SHSOLE0 0 0 3,196
SELECT SECTOR SPDR TRTECHNOLOGY81369Y8031,0378,882SHSOLE0 0 0 8,882
ZOETIS INCCL A98978V1031,94911,786SHSOLE0 0 0 11,786
SELECT SECTOR SPDR TRSBI INT-FINL81369Y60540716,925SHSOLE0 0 0 16,925
INVESCO EXCH TRADED FD TR IICHINA TECHNLGY46138E8002974,295SHSOLE0 0 0 4,295
ISHARES GOLD TRUSTISHARES46428510587648,700SHSOLE0 0 0 48,700
ETF SER SOLUTIONSLONCAR CHINA BIO26922A3702929,504SHSOLE0 0 0 9,504
ISHARES TRIBOXX HI YD ETF46428851398911,782SHSOLE0 0 0 11,782
INVESCO EXCHANGE TRADED FD TGLOBAL DRGN CN46137V5712955,602SHSOLE0 0 0 5,602
TRANSUNIONCOM89400J1071,59218,922SHSOLE0 0 0 18,922
FIRST TR EXCH TRD ALPHDX FDDEV MRK EX US33737J1744779,484SHSOLE0 0 0 9,484
ADVANCED MICRO DEVICES INCCOM0079031072402,930SHSOLE0 0 0 2,930
SPDR SER TRSPDR BLOOMBERG78468R6633433,751SHSOLE0 0 0 3,751
INVESCO QQQ TRUNIT SER 146090E1036,32422,760SHSOLE0 0 0 22,760
EXCHANGE TRADED CONCEPTS TREMQQ EM INTERN3015058893747,155SHSOLE0 0 0 7,155
AMGEN INCCOM0311621003541,395SHSOLE0 0 0 1,395
LOCKHEED MARTIN CORPCOM539830109233609SHSOLE0 0 0 609
TIMKEN COCOM8873891042123,908SHSOLE0 0 0 3,908
NVIDIA CORPORATIONCOM67066G1042,5694,747SHSOLE0 0 0 4,747
ETFIS SER TR IVIRTUS LIFESC CT26923G3012,61267,015SHSOLE0 0 0 67,015
ISHARES TRRUS TP200 GR ETF4642894386,52753,778SHSOLE0 0 0 53,778
ETF MANAGERS TRBLUESTAR ISRAEL26924G8703005,396SHSOLE0 0 0 5,396
ISHARES TRS&P 500 GRWT ETF4642873094461,928SHSOLE0 0 0 1,928
FIRST AMERN FINL CORPCOM31847R1022064,038SHSOLE0 0 0 4,038
ISHARES TRMSCI ACWI ETF46428825793511,700SHSOLE0 0 0 11,700
ISHARES TRMSCI EMG MKT ETF4642872343999,057SHSOLE0 0 0 9,057
PAYCOM SOFTWARE INCCOM70432V1021,7575,644SHSOLE0 0 0 5,644
ISHARES TRMRNGSTR LG-CP GR4642871191,6466,155SHSOLE0 0 0 6,155
DOMINION ENERGY INCCOM25746U1094425,597SHSOLE0 0 0 5,597
JOHN HANCOCK EXCHANGE TRADEDMULTIFACTOR TE47804J6023014,552SHSOLE0 0 0 4,552
ISHARES TRRUSSELL 2000 ETF4642876552,09213,969SHSOLE0 0 0 13,969
ISHARES U S ETF TRHEALTHCARE46431W6892938,695SHSOLE0 0 0 8,695
SPDR GOLD TRGOLD SHS78463V1072981,680SHSOLE0 0 0 1,680
SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y2098698,242SHSOLE0 0 0 8,242
VANECK VECTORS ETF TRCHINAAMC SME CHI92189F6273017,407SHSOLE0 0 0 7,407
ETF MANAGERS TRPRIME MOBILE PAY26924G4092895,320SHSOLE0 0 0 5,320
FASTENAL COCOM3119001042806,219SHSOLE0 0 0 6,219
ISHARES TRMSCI CHINA A46434V51488924,225SHSOLE0 0 0 24,225
PROSHARES TRLONG ONLINE SHRT74347B3753624,295SHSOLE0 0 0 4,295
FIRST TR NASDAQ 100 TECH INDSHS3373451029,29779,311SHSOLE0 0 0 79,311
PACER FDS TRTRENDP 100 ETF69374H3032885,991SHSOLE0 0 0 5,991
ISHARES TREXPANDED TECH4642875153381,085SHSOLE0 0 0 1,085
ISHARES TRMBS ETF4642885885935,370SHSOLE0 0 0 5,370
FIRST TR EXCHANGE-TRADED FDNAS CLNEDG GREEN33733E5002,56157,739SHSOLE0 0 0 57,739
CLOROX CO DELCOM1890541091,9509,280SHSOLE0 0 0 9,280
VERMILION ENERGY INCCOM9237251057130,138SHSOLE0 0 0 30,138
EPAM SYS INCCOM29414B1042,1696,710SHSOLE0 0 0 6,710
FIRST TR EXCHANGE TRADED FDCONSUMR STAPLE33734X1195,874122,163SHSOLE0 0 0 122,163
INVESCO EXCHANGE TRADED FD TDYNMC SOFTWARE46137V6392,76022,307SHSOLE0 0 0 22,307
FIRST TR EXCHANGE TRADED FDINDLS PROD DUR33734X1506,042147,509SHSOLE0 0 0 147,509
ISHARES TR20 YR TR BD ETF4642874322,03012,437SHSOLE0 0 0 12,437
MEDICAL PPTYS TRUST INCCOM58463J30421512,187SHSOLE0 0 0 12,187
SPOTIFY TECHNOLOGY S ASHSL8681T102231953SHSOLE0 0 0 953
SONOCO PRODS COCOM8354951022054,010SHSOLE0 0 0 4,010
ARK ETF TRGENOMIC REV ETF00214Q3024016,290SHSOLE0 0 0 6,290
VANGUARD CHARLOTTE FDSINTL BD IDX ETF92203J40774612,813SHSOLE0 0 0 12,813
WATSCO INCCOM9426222002781,193SHSOLE0 0 0 1,193
FIRST TR EXCHANGE TRADED FDTECH ALPHADEX33734X1766,90275,913SHSOLE0 0 0 75,913
CUBESMARTCOM2296631092708,347SHSOLE0 0 0 8,347
NUSHARES ETF TRNUVEEN ESG LRGCP67092P2013917,679SHSOLE0 0 0 7,679
PAYPAL HLDGS INCCOM70450Y1033521,789SHSOLE0 0 0 1,789
INVESCO EXCHANGE TRADED FD TDWA CYCLICALS46137V8032874,515SHSOLE0 0 0 4,515
LULULEMON ATHLETICA INCCOM5500211092,1686,581SHSOLE0 0 0 6,581
KRANESHARES TREMERGING MKTS5007678192929,524SHSOLE0 0 0 9,524
JOHNSON & JOHNSONCOM4781601045373,606SHSOLE0 0 0 3,606
SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4078936,075SHSOLE0 0 0 6,075