UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
12-31-2022
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
GREENWOOD GEARHART INC
Address:
P O BOX 4278
FAYETTEVILLE, AR 72702
Form 13F File Number:
028-04585

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Janet D. Anderson
Title:
Director, Portfolio Management
Phone:
4795215353


Signature, Place, and Date of Signing:

Janet D. Anderson
                         [Signature]
Fayetteville, ARKANSAS
                 [City, State]
02-15-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
98
Form 13F Information table Value Total:
705785114
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
Amazon.com IncStock0231351067,165,04785,288SHSOLE085,288 0 0
Nasdaq-100 ETFETF46090E10313,981,26052,504SHSOLE052,504 0 0
Johnson & JohnsonStock47816010410,704,88460,602SHSOLE060,602 0 0
Waste Mgmt IncStock94106L109214,1411,365SHSOLE01,365 0 0
Vanguard Total Stock Market ETFETF922908769265,7541,390SHSOLE01,390 0 0
Bank of the Ozarks IncStock06417N103993,92924,811SHSOLE024,811 0 0
Royal Dutch Shell PLCADR78025930515,312,037268,874SHSOLE0268,874 0 0
Procter & Gamble CoStock7427181091,213,8448,009SHSOLE08,009 0 0
Coca-Cola CoStock191216100325,9385,124SHSOLE05,124 0 0
United Parcel Service IncStock911312106322,4731,855SHSOLE01,855 0 0
Vanguard US REIT ETFETF92290855313,062,981158,374SHSOLE0158,373 0 0
JB Hunt Transport Services IncStock4456581079,162,26952,548SHSOLE052,548 0 0
Merck & Co IncStock58933Y10516,762,933151,097SHSOLE0151,097 0 0
S&P 500 IndexETF78462F103385,1071,007SHSOLE01,007 0 0
Diageo PLCADR25243Q20515,251,46985,591SHSOLE085,591 0 0
Corning IncStock21935010510,598,037331,800SHSOLE0331,800 0 0
Verizon Communications IncStock92343V104396,28410,055SHSOLE010,054 0 0
Home Depot IncStock43707610215,082,39847,752SHSOLE047,751 0 0
Boston Omaha CorpStock1010441058,094,425305,449SHSOLE0305,449 0 0
Schwab Intl Equity ETFETF808524805671,03120,833SHSOLE020,833 0 0
Schwab U.S. Large-Cap ETFETF80852420118,240,454403,993SHSOLE0403,993 0 0
JP Morgan Ultra-short Income ETFETF46641Q83722,778,470454,388SHSOLE0454,388 0 0
Aon PLCStockG0403H10815,262,35150,852SHSOLE050,852 0 0
Schwab U.S. Large-Cap Growth ETFETF808524300283,8565,109SHSOLE05,109 0 0
Berkshire Hathaway Inc Class BStock08467070219,861,06264,298SHSOLE064,298 0 0
Adobe Systems IncStock00724F1019,042,33126,868SHSOLE026,868 0 0
Comcast Corp New Class AStock20030N101222,0256,349SHSOLE06,349 0 0
Microsoft CorpStock59491810429,728,998123,961SHSOLE0123,961 0 0
Boeing CoStock0970231051,217,9936,394SHSOLE06,394 0 0
NIKE IncStock65410610310,760,47491,962SHSOLE091,962 0 0
Linde PLCStockG5494J103243,983748SHSOLE0748 0 0
Schwab U.S. Large-Cap Value ETFETF808524409465,6397,053SHSOLE07,053 0 0
General Motors CoStock37045V10010,175,811302,479SHSOLE0302,479 0 0
Teradyne IncStock8807701027,729,38688,488SHSOLE088,488 0 0
Eli Lilly & CoStock532457108332,914910SHSOLE0910 0 0
Schwab U.S. Mid-Cap ETFETF808524508328,3125,004SHSOLE05,004 0 0
Vanguard International ETFETF92190976815,326,564296,338SHSOLE0296,338 0 0
iShares Russell 2000 ETFETF464287655261,0171,497SHSOLE01,497 0 0
Desktop MetalStock25058X1051,308,840962,115SHSOLE0962,115 0 0
iShares 0-3 Month Treasury ETFETF46436E718379,5313,790SHSOLE03,790 0 0
Entergy Corp New ComStock29364G1031,116,9009,928SHSOLE09,928 0 0
Homebanc Shares IncStock4368932006,117,947268,449SHSOLE0268,448 0 0
Visa IncStock92826C83911,502,86055,367SHSOLE055,367 0 0
Toast Inc Stock8887871081,411,74978,300SHSOLE078,300 0 0
Benson Hill IncStock0824901031,556,252610,295SHSOLE0610,295 0 0
Vanguard Growth ETFETF9229087361,864,7138,750SHSOLE08,750 0 0
Phillips 66Stock718546104257,0782,470SHSOLE02,470 0 0
ASML HoldingADRN070592107,242,53213,255SHSOLE013,255 0 0
Palo Alto Networks IncStock697435105233,1711,671SHSOLE01,671 0 0
Broadcom IncStock11135F101247,135442SHSOLE0442 0 0
Dillard's IncStock254067101202,000625SHSOLE0625 0 0
Novartis AGADR66987V10910,468,277115,395SHSOLE0115,395 0 0
Accenture PLCStockG1151C10116,572,79762,106SHSOLE062,106 0 0
iShares 1-3 Year Credit Bond ETFETF46428864624,835,519498,505SHSOLE0498,505 0 0
Zoetis IncStock98978V103220,9971,508SHSOLE01,508 0 0
Jacobs Engineering Group IncStock46982L1089,241,11576,963SHSOLE076,963 0 0
Stryker CorpStock86366710111,875,33148,574SHSOLE048,574 0 0
McDonald's CorpStock5801351011,793,0586,804SHSOLE06,804 0 0
Cisco Systems IncStock17275R102901,68218,927SHSOLE018,927 0 0
ISHARES MSCI USA QUALITY FACTOR ETFETF46432F339344,5013,023SHSOLE03,023 0 0
iShares Semiconductor ETFETF4642875239,377,71226,948SHSOLE026,948 0 0
iShares Software ETFETF4642875158,562,27533,465SHSOLE033,465 0 0
Union Pacific CorpStock9078181087,799,12337,661SHSOLE037,661 0 0
Thermo Fisher Scientific IncStock88355610212,281,47822,302SHSOLE022,302 0 0
JPMorgan Chase & CoStock46625H10011,578,41386,344SHSOLE086,343 0 0
iShares Intermediate Credit Bond ETFETF46428863838,081,854769,175SHSOLE0769,175 0 0
Chevron CorpStock166764100857,4244,777SHSOLE04,777 0 0
ConocoPhillipsStock20825C104356,3823,020SHSOLE03,020 0 0
Bank of America CorpStock060505104401,99612,138SHSOLE012,137 0 0
Wal-Mart Stores IncStock93114210319,546,847137,859SHSOLE0137,859 0 0
International Business MachinesStock459200101574,9724,081SHSOLE04,081 0 0
Oracle CorpStock68389X105793,1239,703SHSOLE09,703 0 0
Raytheon Technologies CorpStock75513E101624,7966,191SHSOLE06,191 0 0
Vanguard High Dividend Yield ETFETF9219464068,972,66582,919SHSOLE082,919 0 0
Pfizer IncStock717081103300,6765,868SHSOLE05,868 0 0
Caterpillar IncStock14912310112,121,62050,605SHSOLE050,604 0 0
Alphabet IncStock02079K10720,552,141231,598SHSOLE0231,598 0 0
American Express CoStock0258161091,293,5518,755SHSOLE08,755 0 0
Otis Worldwide CorpStock68902V1077,979,518101,898SHSOLE0101,898 0 0
Tyson Foods IncStock9024941032,009,20232,276SHSOLE032,276 0 0
iShares Core S&P U.S. Growth ETFETF464287671320,7813,935SHSOLE03,935 0 0
NextEra Energy PartnersStock65341B1068,002,463114,170SHSOLE0114,170 0 0
Liberty Formula OneStock5312298549,307,261155,687SHSOLE0155,687 0 0
Exxon Mobil CorpStock30231G1022,619,18423,746SHSOLE023,746 0 0
UnitedHealth Group IncStock91324P102641,5181,210SHSOLE01,210 0 0
Lowe's Cos IncStock5486611071,332,7166,689SHSOLE06,689 0 0
ARK Innovation ETFETF00214Q1045,888,585188,478SHSOLE0188,478 0 0
Deere & CoStock24419910513,697,32631,948SHSOLE031,948 0 0
Utilities Select ETFETF81369Y8868,793,395124,729SHSOLE0124,729 0 0
Rayonier Inc COMREIT754907103819,55024,865SHSOLE024,865 0 0
PayPal Holdings IncStock70450Y1036,696,37594,016SHSOLE094,016 0 0
Charles Schwab CorpStock80851310522,052,749264,879SHSOLE0264,879 0 0
Activision Blizzard IncStock00507V1096,654,63686,931SHSOLE086,931 0 0
iShares Core S&P Mid-Cap ETFETF464287507439,7561,818SHSOLE01,818 0 0
Apple IncStock03783310032,262,934248,292SHSOLE0248,292 0 0
Disney, (Walt) CoStock2546871069,669,620111,289SHSOLE0111,289 0 0
iShares Russell 1000 ETFETF464287622352,2001,673SHSOLE01,673 0 0
iShares Russell 1000 Value ETFETF464287598246,4311,625SHSOLE01,625 0 0