UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
03-31-2024
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
LifePro Asset Management
Address:
11512 El Camino Real
Suite 100
San Diego, CA 92130
Form 13F File Number:
028-20424

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Scott Raider
Title:
Chief Compliance Officer
Phone:
888-543-3776


Signature, Place, and Date of Signing:

/s/ Scott Raider
                         [Signature]
San Diego, CALIFORNIA
                 [City, State]
04-24-2024
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
127
Form 13F Information table Value Total:
151398042
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBVIE INCCOM00287Y109247,8381,361SHSOLE 0 0 1,361
ADVANCE AUTO PARTS INCCOM00751Y1063,812,37244,804SHSOLE 0 0 44,804
ADVISORSHARES TRPURE US CANNABIS00768Y4535,426,651542,123SHSOLE 0 0 542,123
AGNC INVT CORPCOM00123Q1043,005,076303,543SHSOLE 0 0 303,543
ALIBABA GROUP HLDG LTDSPONSORED ADS01609W1024,312,43959,597SHSOLE 0 0 59,597
ALPHABET INCCAP STK CL A02079K305291,8991,934SHSOLE 0 0 1,934
AMAZON COM INCCOM023135106712,6813,951SHSOLE 0 0 3,951
ANNALY CAPITAL MANAGEMENT INCOM NEW0357108392,638,691134,012SHSOLE 0 0 134,012
APPLE INCCOM0378331001,700,2299,915SHSOLE 0 0 9,915
APPLIED MATLS INCCOM038222105290,6171,409SHSOLE 0 0 1,409
AUTOMATIC DATA PROCESSING INCOM053015103666,5562,669SHSOLE 0 0 2,669
BAIDU INCSPON ADR REP A0567521083,257,04730,937SHSOLE 0 0 30,937
BANK AMERICA CORPCOM0605051041,480,77639,050SHSOLE 0 0 39,050
BERKSHIRE HATHAWAY INC DELCL B NEW084670702316,652753SHSOLE 0 0 753
BROADRIDGE FINL SOLUTIONS INCOM11133T103417,9142,040SHSOLE 0 0 2,040
CANADIAN NAT RES LTDCOM1363851015,438,10571,254SHSOLE 0 0 71,254
CHEVRON CORP NEWCOM1667641001,462,9699,275SHSOLE 0 0 9,275
CITIGROUP INCCOM NEW172967424369,0055,835SHSOLE 0 0 5,835
CITIZENS FINL GROUP INCCOM1746101051,171,55032,283SHSOLE 0 0 32,283
CONOCOPHILLIPSCOM20825C104233,5381,835SHSOLE 0 0 1,835
COSTCO WHSL CORP NEWCOM22160K105252,757345SHSOLE 0 0 345
COUPANG INCCL A22266T1093,447,898193,811SHSOLE 0 0 193,811
DEVON ENERGY CORP NEWCOM25179M103857,35217,086SHSOLE 0 0 17,086
DIAMONDBACK ENERGY INCCOM25278X109280,2461,414SHSOLE 0 0 1,414
DIMENSIONAL ETF TRUSTCORE FIXED INCOM25434V8722,543,59660,634SHSOLE 0 0 60,634
DIMENSIONAL ETF TRUSTEMERGING MARKETS25434V682220,1846,838SHSOLE 0 0 6,838
DIMENSIONAL ETF TRUSTGLOBAL CR ETF25434V5671,709,12032,278SHSOLE 0 0 32,278
DIMENSIONAL ETF TRUSTGLOBAL EX US COR25434V5752,239,80542,249SHSOLE 0 0 42,249
DIMENSIONAL ETF TRUSTGLOBAL SUSTAINA25434V674383,5867,408SHSOLE 0 0 7,408
DIMENSIONAL ETF TRUSTINTERNATIONAL25434V690369,79810,983SHSOLE 0 0 10,983
DIMENSIONAL ETF TRUSTINTL CORE EQT MK25434V203261,0718,639SHSOLE 0 0 8,639
DIMENSIONAL ETF TRUSTSHORT DURATION F25434V8642,587,01254,996SHSOLE 0 0 54,996
DIMENSIONAL ETF TRUSTUS CORE EQT MKT25434V104427,22611,692SHSOLE 0 0 11,692
DIMENSIONAL ETF TRUSTUS CORE EQUITY 225434V7083,309,637103,588SHSOLE 0 0 103,588
DIMENSIONAL ETF TRUSTUS SMALL CAP VAL25434V815297,9609,899SHSOLE 0 0 9,899
DIMENSIONAL ETF TRUSTUS SUSTAINABILTY25434V7161,723,28750,081SHSOLE 0 0 50,081
DIMENSIONAL ETF TRUSTWORLD EX US CORE25434V8802,403,97894,496SHSOLE 0 0 94,496
EATON VANCE TAX ADVT DIV INCCOM27828G107270,64511,468SHSOLE 0 0 11,468
ELI LILLY & COCOM5324571081,259,2481,619SHSOLE 0 0 1,619
EMERSON ELEC COCOM291011104358,3073,159SHSOLE 0 0 3,159
ETFIS SER TR IVIRTUS INFRCAP26923G822477,32522,784SHSOLE 0 0 22,784
EXXON MOBIL CORPCOM30231G1021,817,94715,640SHSOLE 0 0 15,640
FIRST TR EXCHANGE-TRADED FDCAP STRENGTH ETF33733E104430,8205,030SHSOLE 0 0 5,030
FIRST TR EXCHANGE-TRADED FDRISNG DIVD ACHIV33738R506337,3016,005SHSOLE 0 0 6,005
GOLDMAN SACHS GROUP INCCOM38141G104758,5251,816SHSOLE 0 0 1,816
HERSHEY COCOM427866108253,5631,304SHSOLE 0 0 1,304
HOME DEPOT INCCOM437076102326,827852SHSOLE 0 0 852
HUNTINGTON BANCSHARES INCCOM446150104271,03519,429SHSOLE 0 0 19,429
INGERSOLL RAND INCCOM45687V106696,4657,335SHSOLE 0 0 7,335
INTEL CORPCOM458140100430,7109,751SHSOLE 0 0 9,751
INVESCO EXCH TRADED FD TR IIGLOBAL EX US HGH46138E6691,243,88463,077SHSOLE 0 0 63,077
INVESCO EXCH TRADED FD TR IISR LN ETF46138G5087,544,948356,735SHSOLE 0 0 356,735
IRON MTN INC DELCOM46284V101357,3364,455SHSOLE 0 0 4,455
ISHARES TR1 3 YR TREAS BD464287457442,2885,408SHSOLE 0 0 5,408
ISHARES TR20 YR TR BD ETF4642874321,313,08013,877SHSOLE 0 0 13,877
ISHARES TRCORE MSCI EAFE46432F842419,9485,658SHSOLE 0 0 5,658
ISHARES TRCORE S&P SCP ETF464287804305,1072,761SHSOLE 0 0 2,761
ISHARES TRCORE US AGGBD ET4642872261,090,26811,132SHSOLE 0 0 11,132
ISHARES TRIBONDS 2030 TERM46436E1222,105,00280,528SHSOLE 0 0 80,528
ISHARES TRIBOXX HI YD ETF4642885132,308,10329,694SHSOLE 0 0 29,694
ISHARES TRMSCI EMG MKT ETF464287234220,6235,371SHSOLE 0 0 5,371
ISHARES TRNATIONAL MUN ETF4642884142,394,88222,257SHSOLE 0 0 22,257
ISHARES TRPFD AND INCM SEC464288687616,73519,135SHSOLE 0 0 19,135
ISHARES TRRUSSELL 2000 ETF464287655243,7381,159SHSOLE 0 0 1,159
J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM46641Q332334,7205,785SHSOLE 0 0 5,785
JD.COM INCSPON ADR CL A47215P1063,878,314141,596SHSOLE 0 0 141,596
JOHNSON & JOHNSONCOM478160104551,4563,486SHSOLE 0 0 3,486
JPMORGAN CHASE & COCOM46625H1001,292,8626,455SHSOLE 0 0 6,455
KEYCORPCOM4932671081,096,43969,351SHSOLE 0 0 69,351
KRANESHARES TRUSTCSI CHI INTERNET500767306222,2858,468SHSOLE 0 0 8,468
LIBERTY ALL STAR EQUITY FDSH BEN INT530158104313,52843,850SHSOLE 0 0 43,850
LIBERTY ALL-STAR GROWTH FD ICOM529900102214,10538,999SHSOLE 0 0 38,999
MCDONALDS CORPCOM580135101218,131774SHSOLE 0 0 774
MEDTRONIC PLCSHSG5960L103258,5972,967SHSOLE 0 0 2,967
META PLATFORMS INCCL A30303M102387,697798SHSOLE 0 0 798
MICROSOFT CORPCOM594918104605,6361,440SHSOLE 0 0 1,440
NIKOLA CORPCOM65411010533,80532,505SHSOLE 0 0 32,505
NORTHERN LTS FD TR IVMAIN SECTR ROTN66538H591914,80018,158SHSOLE 0 0 18,158
NVIDIA CORPORATIONCOM67066G104773,566856SHSOLE 0 0 856
OCCIDENTAL PETE CORPCOM6745991052,700,75441,556SHSOLE 0 0 41,556
ORACLE CORPCOM68389X105579,8374,616SHSOLE 0 0 4,616
OVINTIV INCCOM69047Q1023,780,52872,843SHSOLE 0 0 72,843
PAYPAL HLDGS INCCOM70450Y1032,420,08136,126SHSOLE 0 0 36,126
PDD HOLDINGS INCSPONSORED ADS722304102661,5795,691SHSOLE 0 0 5,691
PEPSICO INCCOM713448108607,4963,471SHSOLE 0 0 3,471
PIMCO ETF TRSR LN ACTIVE ETF72201R6274,426,93886,548SHSOLE 0 0 86,548
PIMCO INCOME STRATEGY FD IICOM72201J104599,98580,427SHSOLE 0 0 80,427
PIONEER NAT RES COCOM723787107634,2002,416SHSOLE 0 0 2,416
PROCTER AND GAMBLE COCOM742718109378,1232,331SHSOLE 0 0 2,331
PRUDENTIAL FINL INCCOM744320102253,4672,159SHSOLE 0 0 2,159
QUALCOMM INCCOM747525103301,8321,783SHSOLE 0 0 1,783
REAVES UTIL INCOME FDCOM SH BEN INT756158101219,4278,139SHSOLE 0 0 8,139
ROYCE VALUE TR INCCOM780910105269,37417,757SHSOLE 0 0 17,757
SCHLUMBERGER LTDCOM STK806857108956,19617,446SHSOLE 0 0 17,446
SELECT SECTOR SPDR TRENERGY81369Y5061,117,18511,833SHSOLE 0 0 11,833
SELECT SECTOR SPDR TRFINANCIAL81369Y605479,53611,385SHSOLE 0 0 11,385
SELECT SECTOR SPDR TRINDL81369Y704420,8703,341SHSOLE 0 0 3,341
SELECT SECTOR SPDR TRTECHNOLOGY81369Y803231,1801,110SHSOLE 0 0 1,110
SPDR S&P 500 ETF TRTR UNIT78462F103236,469452SHSOLE 0 0 452
SPDR SER TRBLOOMBERG 1-3 MO78468R6633,075,28433,500SHSOLE 0 0 33,500
SPDR SER TRNUVEEN BLOOMBERG78464A284431,59216,800SHSOLE 0 0 16,800
SPDR SER TRPORTFOLIO INTRMD78464A375337,81810,334SHSOLE 0 0 10,334
SPDR SER TRS&P BIOTECH78464A870498,6495,255SHSOLE 0 0 5,255
SSGA ACTIVE ETF TRBLACKSTONE SENR78467V6081,513,66635,946SHSOLE 0 0 35,946
SUNCOR ENERGY INC NEWCOM8672241072,645,41471,672SHSOLE 0 0 71,672
SYNCHRONY FINANCIALCOM87165B103660,72815,323SHSOLE 0 0 15,323
TIDEWATER INC NEWCOM88642R1094,897,62053,235SHSOLE 0 0 53,235
UNITED PARCEL SERVICE INCCL B911312106217,9501,466SHSOLE 0 0 1,466
UNITEDHEALTH GROUP INCCOM91324P102476,891964SHSOLE 0 0 964
VANECK ETF TRUSTGOLD MINERS ETF92189F106202,7156,411SHSOLE 0 0 6,411
VANECK ETF TRUSTHIGH YLD MUNIETF92189H409421,3728,063SHSOLE 0 0 8,063
VANGUARD BD INDEX FDSINTERMED TERM921937819415,2285,507SHSOLE 0 0 5,507
VANGUARD INDEX FDSGROWTH ETF9229087361,129,6643,282SHSOLE 0 0 3,282
VANGUARD INDEX FDSS&P 500 ETF SHS922908363495,6111,031SHSOLE 0 0 1,031
VANGUARD INDEX FDSTOTAL STK MKT922908769497,4491,914SHSOLE 0 0 1,914
VANGUARD INDEX FDSVALUE ETF9229087442,515,05115,443SHSOLE 0 0 15,443
VANGUARD MUN BD FDSTAX EXEMPT BD922907746505,0899,982SHSOLE 0 0 9,982
VANGUARD SCOTTSDALE FDSMTG-BKD SECS ETF92206C771383,2158,402SHSOLE 0 0 8,402
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409665,5628,609SHSOLE 0 0 8,609
VANGUARD WHITEHALL FDSHIGH DIV YLD921946406587,8044,858SHSOLE 0 0 4,858
VANGUARD WORLD FDINF TECH ETF92204A702276,327527SHSOLE 0 0 527
VERIZON COMMUNICATIONS INCCOM92343V1041,556,67537,099SHSOLE 0 0 37,099
VERTEX PHARMACEUTICALS INCCOM92532F100235,340563SHSOLE 0 0 563
WALMART INCCOM931142103202,7793,370SHSOLE 0 0 3,370
WEATHERFORD INTL PLCORD SHSG488331183,457,86829,959SHSOLE 0 0 29,959
ZACKS TRUSTEARNGS CONSTANT98888G1051,324,01647,118SHSOLE 0 0 47,118
ZACKS TRUSTSMALL/MID CAP98888G204537,88917,000SHSOLE 0 0 17,000