UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
12-31-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Dana Investment Advisors, Inc.
Address:
PO BOX 1067
BROOKFIELD, WI 53008-1067
Form 13F File Number:
028-13023

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Michael Stewart
Title:
Chief Compliance Officer
Phone:
262-782-3631


Signature, Place, and Date of Signing:

Michael Stewart
                         [Signature]
Waukesha, WISCONSIN
                 [City, State]
02-07-2024
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
421
Form 13F Information table Value Total:
2072253434
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
3M COCOM88579Y1011,552,26314,199SHSOLE3,591 0 10,608
ABBOTT LABSCOM0028241008,011,79672,788SHSOLE30,991 0 41,797
ABBVIE INCCOM00287Y10923,888,152154,147SHSOLE96,089 0 58,058
ACCENTURE PLC IRELANDSHS CLASS AG1151C10129,673,37184,561SHSOLE60,913 0 23,648
ADOBE INCCOM00724F10130,373,86150,912SHSOLE45,785 0 5,127
ADVANCED DRAIN SYS INC DELCOM00790R1041,899,76513,508SHSOLE12,995 0 513
ADVANCED MICRO DEVICES INCCOM0079031072,789,29218,922SHSOLE17,288 0 1,634
AFLAC INCCOM001055102729,9608,848SHSOLE2,040 0 6,808
AGREE RLTY CORPCOM0084921001,210,15119,224SHSOLE18,701 0 523
AIR PRODS & CHEMS INCCOM009158106475,0431,735SHSOLE1,592 0 143
AIRBNB INCCOM CL A009066101907,9186,669SHSOLE6,087 0 582
ALBEMARLE CORPCOM0126531011,657,76311,474SHSOLE4,445 0 7,029
ALKERMES PLCSHSG01767105496,79617,909SHSOLE17,383 0 526
ALLIANT ENERGY CORPCOM018802108469,7549,157SHSOLE1,997 0 7,160
ALLSTATE CORPCOM0200021012,917,57720,843SHSOLE19,687 0 1,156
ALPHABET INCCAP STK CL C02079K1078,076,83957,311SHSOLE28,536 0 28,775
ALPHABET INCCAP STK CL A02079K30560,199,322430,949SHSOLE387,686 0 43,263
ALPS ETF TRALERIAN MLP00162Q452231,6915,449SHSOLE5,449 0 0
ALPS ETF TRINTL SEC DV DOG00162Q718248,9818,335SHSOLE8,177 0 158
ALPS ETF TRSECTR DIV DOGS00162Q858241,9474,720SHSOLE4,720 0 0
ALTRIA GROUP INCCOM02209S1032,402,48959,556SHSOLE21,921 0 37,635
AMAZON COM INCCOM02313510644,542,245293,157SHSOLE233,716 0 59,441
AMERICAN ELEC PWR CO INCCOM025537101275,0923,387SHSOLE3,160 0 227
AMERICAN EXPRESS COCOM02581610923,603,667125,994SHSOLE114,327 0 11,667
AMERICAN TOWER CORP NEWCOM03027X1002,966,09413,740SHSOLE13,143 0 597
AMGEN INCCOM031162100366,9171,274SHSOLE724 0 550
AMPHENOL CORP NEWCL A0320951013,197,33932,254SHSOLE7,387 0 24,867
ANALOG DEVICES INCCOM0326541051,543,8047,775SHSOLE7,692 0 83
ANAVEX LIFE SCIENCES CORPCOM NEW032797300110,37011,855SHSOLE11,855 0 0
ANNALY CAPITAL MANAGEMENT INCOM NEW0357108392,330,231120,301SHSOLE112,510 0 7,791
APPLE INCCOM037833100111,821,273580,799SHSOLE423,687 0 157,112
APPLIED INDL TECHNOLOGIES INCOM03820C1051,558,1829,023SHSOLE8,748 0 275
APPLOVIN CORPCOM CL A03831W108258,7066,492SHSOLE6,492 0 0
ARES CAPITAL CORPCOM04010L103211,53710,561SHSOLE10,561 0 0
ARISTA NETWORKS INCCOM040413106635,8772,700SHSOLE800 0 1,900
ARTISAN PARTNERS ASSET MGMTCL A04316A1082,561,86657,987SHSOLE15,415 0 42,572
ASML HOLDING N VN Y REGISTRY SHSN07059210526,060695SHSOLE585 0 110
ASSURANT INCCOM04621X1081,233,8527,323SHSOLE2,698 0 4,625
ASTRAZENECA PLCSPONSORED ADR046353108361,8725,373SHSOLE5,192 0 181
AT&T INCCOM00206R102174,21010,382SHSOLE10,282 0 100
ATKORE INCCOM0476491081,760,96011,006SHSOLE10,569 0 437
ATLANTIC UN BANKSHARES CORPCOM04911A1071,452,42839,749SHSOLE38,520 0 1,229
AUTOLIV INCCOM0528001094,269,53238,747SHSOLE33,120 0 5,627
AUTOMATIC DATA PROCESSING INCOM053015103255,1021,095SHSOLE1,095 0 0
AUTOZONE INCCOM0533321022,683,8641,038SHSOLE984 0 54
AVERY DENNISON CORPCOM0536111091,928,2949,538SHSOLE8,554 0 984
AVIENT CORPORATIONCOM05368V1062,660,26363,995SHSOLE60,748 0 3,247
AXALTA COATING SYS LTDCOMG0750C108694,00720,430SHSOLE19,374 0 1,056
AXCELIS TECHNOLOGIES INCCOM NEW0545402081,474,96411,373SHSOLE11,041 0 332
AXIS CAP HLDGS LTDSHSG0692U1091,405,34625,381SHSOLE24,374 0 1,007
AXSOME THERAPEUTICS INCCOM05464T1041,085,68713,641SHSOLE13,126 0 515
BAKER HUGHES COMPANYCL A05722G1004,930,499144,251SHSOLE131,979 0 12,272
BANK AMERICA CORPCOM0605051044,027,507119,617SHSOLE53,853 0 65,764
BANK AMERICA CORP7.25%CNV PFD L0605056821,123,321932SHSOLE932 0 0
BANK MONTREAL QUECOM0636711015,604,06156,641SHSOLE7,742 0 48,899
BANK NEW YORK MELLON CORPCOM06405810023,896,249459,102SHSOLE419,617 0 39,485
BARCLAYS PLCADR06738E204174,10122,094SHSOLE20,608 0 1,486
BECTON DICKINSON & COCOM075887109315,1351,292SHSOLE1,292 0 0
BERKSHIRE HATHAWAY INC DELCL B NEW0846707025,319,58314,915SHSOLE10,570 0 4,345
BIOGEN INCCOM09062X103264,7221,023SHSOLE963 0 60
BLACKROCK ENHANCED EQUITY DICOM09251A10499,67812,962SHSOLE12,962 0 0
BLACKROCK INCCOM09247X1012,418,3522,979SHSOLE2,904 0 75
BLOOMIN BRANDS INCCOM0942351081,562,04455,490SHSOLE53,385 0 2,105
BLUEPRINT MEDICINES CORPCOM09627Y1091,156,41312,537SHSOLE12,038 0 499
BOEING COCOM097023105395,4211,517SHSOLE1,517 0 0
BOOKING HOLDINGS INCCOM09857L1081,582,060446SHSOLE441 0 5
BOOT BARN HLDGS INCCOM0994061001,526,83419,891SHSOLE19,140 0 751
BORGWARNER INCCOM0997241061,992,22055,571SHSOLE52,646 0 2,925
BOSTON SCIENTIFIC CORPCOM10113710719,807,960342,639SHSOLE312,121 0 30,518
BP PLCSPONSORED ADR055622104321,8929,093SHSOLE3,258 0 5,835
BRISTOL-MYERS SQUIBB COCOM11012210816,062,886313,056SHSOLE245,013 0 68,042
BROADCOM INCCOM11135F10124,769,79622,190SHSOLE19,465 0 2,725
CACTUS INCCL A1272031071,367,85730,129SHSOLE29,226 0 903
CADENCE DESIGN SYSTEM INCCOM12738710812,647,50146,435SHSOLE43,205 0 3,230
CAESARS ENTERTAINMENT INC NECOM12769G1003,780,45080,641SHSOLE77,000 0 3,641
CARDINAL HEALTH INCCOM14149Y108228,3122,265SHSOLE2,171 0 94
CATERPILLAR INCCOM14912310113,028,99444,066SHSOLE39,359 0 4,707
CDW CORPCOM12514G108712,8763,136SHSOLE3,026 0 110
CENTERPOINT ENERGY INCCOM15189T1079,996,124349,882SHSOLE317,463 0 32,419
CHECK POINT SOFTWARE TECH LTORDM22465104225,3651,475SHSOLE1,410 0 65
CHENIERE ENERGY INCCOM NEW16411R2084,427,65925,937SHSOLE14,812 0 11,125
CHESAPEAKE UTILS CORPCOM1653031081,176,61311,139SHSOLE10,681 0 458
CHEVRON CORP NEWCOM1667641005,220,39634,999SHSOLE11,257 0 23,742
CHIPOTLE MEXICAN GRILL INCCOM169656105370,488162SHSOLE158 0 4
CHORD ENERGY CORPORATIONCOM NEW6742152071,558,5739,376SHSOLE8,963 0 413
CHUBB LIMITEDCOMH1467J1045,643,67224,972SHSOLE11,903 0 13,069
CHURCH & DWIGHT CO INCCOM1713401021,854,79419,615SHSOLE5,039 0 14,576
CISCO SYS INCCOM17275R10215,971,465316,141SHSOLE239,069 0 77,072
CITIGROUP INCCOM NEW1729674241,062,54520,656SHSOLE456 0 20,200
CITIZENS FINL GROUP INCCOM174610105209,9096,334SHSOLE6,275 0 59
CLEAN HARBORS INCCOM1844961071,640,7439,402SHSOLE9,000 0 402
CLEARWAY ENERGY INCCL C18539C2041,061,76038,708SHSOLE37,686 0 1,022
CMS ENERGY CORPCOM125896100224,0923,859SHSOLE3,189 0 670
COCA COLA COCOM1912161006,661,295113,037SHSOLE39,639 0 73,398
COGNIZANT TECHNOLOGY SOLUTIOCL A192446102404,6295,357SHSOLE5,357 0 0
COINBASE GLOBAL INCCOM CL A19260Q107428,1912,462SHSOLE2,037 0 425
COLGATE PALMOLIVE COCOM1941621034,583,16657,498SHSOLE10,820 0 46,678
COMCAST CORP NEWCL A20030N10124,220,780552,355SHSOLE498,359 0 53,996
CONAGRA BRANDS INCCOM205887102397,62913,874SHSOLE13,874 0 0
CONFLUENT INCCLASS A COM20717M103390,33516,681SHSOLE16,681 0 0
CONOCOPHILLIPSCOM20825C10410,606,17991,377SHSOLE74,033 0 17,344
CONSTELLATION BRANDS INCCL A21036P108752,5683,113SHSOLE2,910 0 203
COPART INCCOM217204106313,8946,406SHSOLE6,406 0 0
COSTCO WHSL CORP NEWCOM22160K1055,742,6968,700SHSOLE4,641 0 4,059
CRH PLCORDG25508105268,2023,878SHSOLE3,714 0 164
CROCS INCCOM227046109569,1476,093SHSOLE5,556 0 537
CROWDSTRIKE HLDGS INCCL A22788C10520,408,74979,934SHSOLE71,051 0 8,883
CSX CORPCOM1264081039,599,107276,871SHSOLE254,224 0 22,647
CVS HEALTH CORPCOM12665010011,881,106150,470SHSOLE137,825 0 12,645
CYTOKINETICS INCCOM NEW23282W6051,429,43217,121SHSOLE16,467 0 654
DANAHER CORPORATIONCOM2358511021,566,6356,772SHSOLE6,653 0 119
DARLING INGREDIENTS INCCOM237266101510,21210,237SHSOLE10,000 0 237
DECIPHERA PHARMACEUTICALS INCOM24344T101524,43532,513SHSOLE31,519 0 994
DECKERS OUTDOOR CORPCOM2435371073,396,2935,081SHSOLE4,829 0 252
DEERE & COCOM24419910510,350,63525,885SHSOLE23,215 0 2,670
DELL TECHNOLOGIES INCCL C24703L20216,166,210211,323SHSOLE186,484 0 24,839
DENALI THERAPEUTICS INCCOM24823R105516,26424,057SHSOLE23,245 0 812
DEVON ENERGY CORP NEWCOM25179M103461,42610,186SHSOLE2,286 0 7,900
DIAGEO PLCSPON ADR NEW25243Q205303,7012,085SHSOLE 0 0 2,085
DIAMONDBACK ENERGY INCCOM25278X109956,0686,165SHSOLE6,017 0 148
DIREXION SHS ETF TRNAS100 EQL WGT25459Y207825,7489,756SHSOLE9,552 0 204
DISCOVER FINL SVCSCOM2547091083,305,12229,405SHSOLE28,357 0 1,048
DISNEY WALT COCOM2546871061,516,72016,798SHSOLE15,038 0 1,761
DNP SELECT INCOME FD INCCOM23325P104318,48337,557SHSOLE21,975 0 15,582
DOCGO INCCOM2560861091,242,936222,350SHSOLE214,133 0 8,217
DOLLAR TREE INCCOM256746108387,5122,728SHSOLE2,728 0 0
DOORDASH INCCL A25809K1052,883,83129,162SHSOLE26,994 0 2,168
DOUBLELINE ETF TRUSTSHILLER CAPE U S25861R204571,65821,548SHSOLE21,548 0 0
DOUGLAS EMMETT INCCOM25960P1092,013,137138,837SHSOLE133,631 0 5,206
DTE ENERGY COCOM233331107854,9567,754SHSOLE7,416 0 338
DUPONT DE NEMOURS INCCOM26614N102907,31311,794SHSOLE11,279 0 515
DXC TECHNOLOGY COCOM23355L106416,87418,228SHSOLE16,535 0 1,693
E L F BEAUTY INCCOM26856L1031,708,55311,837SHSOLE11,348 0 489
EAGLE MATLS INCCOM26969P1081,365,5196,732SHSOLE6,434 0 298
EATON CORP PLCSHSG291831035,579,31823,168SHSOLE5,443 0 17,725
ELEMENT SOLUTIONS INCCOM28618M1061,359,10558,734SHSOLE56,999 0 1,735
ELEVANCE HEALTH INCCOM0367521036,186,61213,119SHSOLE11,948 0 1,171
ELI LILLY & COCOM53245710811,731,26520,125SHSOLE17,717 0 2,408
ENERSYSCOM29275Y1021,583,45615,684SHSOLE15,065 0 619
ENSIGN GROUP INCCOM29358P1011,631,87014,543SHSOLE13,978 0 565
ENVISTA HOLDINGS CORPORATIONCOM29415F1041,251,60152,020SHSOLE48,328 0 3,692
EOG RES INCCOM26875P1013,111,56425,726SHSOLE24,040 0 1,686
EQUINIX INCCOM29444U700206,985257SHSOLE257 0 0
EVERCORE INCCLASS A29977A1051,579,3049,233SHSOLE8,867 0 366
EVEREST GROUP LTDCOMG3223R1081,007,3492,849SHSOLE1,538 0 1,311
EXPEDITORS INTL WASH INCCOM302130109350,0312,752SHSOLE2,752 0 0
EXTRA SPACE STORAGE INCCOM30225T1021,164,3177,262SHSOLE6,981 0 281
EXXON MOBIL CORPCOM30231G10211,285,617112,879SHSOLE57,669 0 55,210
FASTENAL COCOM311900104405,3956,259SHSOLE4,259 0 2,000
FIDELITY COMWLTH TRNASDAQ COMPSIT315912808308,0485,200SHSOLE5,200 0 0
FIDELITY NATL INFORMATION SVCOM31620M106207,6023,456SHSOLE2,269 0 1,187
FIFTH THIRD BANCORPCOM316773100316,2049,168SHSOLE8,907 0 261
FIRST TR EXCH TRADED FD IIIRIVRFRNT DYN DEV33739P608232,4003,798SHSOLE3,798 0 0
FIRST TR NAS100 EQ WEIGHTEDSHS3373441053,743,71931,875SHSOLE29,338 0 2,537
FISERV INCCOM33773810831,403,775236,403SHSOLE177,898 0 58,505
FORTINET INCCOM34959E1092,579,94444,079SHSOLE34,582 0 9,497
FORTUNE BRANDS INNOVATIONS ICOM34964C1062,999,91639,400SHSOLE37,860 0 1,540
FREEPORT-MCMORAN INCCL B35671D8571,831,19143,016SHSOLE9,461 0 33,555
FTI CONSULTING INCCOM3029411091,500,3967,534SHSOLE7,298 0 236
GALLAGHER ARTHUR J & COCOM363576109985,6494,383SHSOLE4,343 0 40
GAMING & LEISURE PPTYS INCCOM36467J10810,549,634213,772SHSOLE193,986 0 19,786
GENERAL DYNAMICS CORPCOM3695501084,091,79015,758SHSOLE4,208 0 11,550
GENERAL ELECTRIC COCOM NEW3696043012,601,61020,384SHSOLE18,457 0 1,927
GENERAL MLS INCCOM3703341048,818,263135,374SHSOLE123,417 0 11,957
GENERAL MTRS COCOM37045V100785,65921,872SHSOLE20,276 0 1,596
GILEAD SCIENCES INCCOM375558103811,15310,013SHSOLE5,620 0 4,393
GMS INCCOM36251C1031,856,81822,526SHSOLE21,649 0 877
GRAPHIC PACKAGING HLDG COCOM38868910113,733,665557,147SHSOLE499,563 0 57,584
GROUP 1 AUTOMOTIVE INCCOM3989051091,668,7565,476SHSOLE5,257 0 219
HANNON ARMSTRONG SUST INFR CCOM41068X1007,614,838276,100SHSOLE250,104 0 25,996
HANOVER INS GROUP INCCOM410867105500,4944,122SHSOLE3,985 0 137
HERSHEY COCOM427866108388,8622,086SHSOLE470 0 1,616
HEWLETT PACKARD ENTERPRISE CCOM42824C1091,404,55182,718SHSOLE79,300 0 3,418
HOLOGIC INCCOM436440101430,2006,021SHSOLE2,106 0 3,915
HOME DEPOT INCCOM43707610214,832,35642,800SHSOLE36,467 0 6,333
HONEYWELL INTL INCCOM4385161062,940,97314,024SHSOLE7,794 0 6,230
HUB GROUP INCCL A443320106872,6039,491SHSOLE9,253 0 238
HUBSPOT INCCOM443573100612,4701,055SHSOLE973 0 82
HUNTINGTON INGALLS INDS INCCOM4464131069,283,94835,757SHSOLE31,093 0 4,664
I3 VERTICALS INCCOM CL A46571Y1071,111,40452,499SHSOLE51,129 0 1,370
ICICI BANK LIMITEDADR45104G104205,0248,600SHSOLE8,139 0 461
ICON PLCSHSG4705A100260,141919SHSOLE919 0 0
IDEXX LABS INCCOM45168D104577,2521,040SHSOLE900 0 140
INGREDION INCCOM4571871023,912,07336,046SHSOLE34,875 0 1,171
INNOVATOR ETFS TRUS EQT ULTRA BF45782C672391,32012,730SHSOLE10,476 0 2,254
INSMED INCCOM PAR $.01457669307484,37415,630SHSOLE15,161 0 469
INSTALLED BLDG PRODS INCCOM45780R1011,501,3188,212SHSOLE7,964 0 248
INTEL CORPCOM4581401006,134,635122,082SHSOLE32,247 0 89,835
INTERACTIVE BROKERS GROUP INCOM CL A45841N10712,908,359155,710SHSOLE140,618 0 15,092
INTERCONTINENTAL EXCHANGE INCOM45866F104280,6012,185SHSOLE1,714 0 471
INTERNATIONAL BUSINESS MACHSCOM459200101539,0613,296SHSOLE2,231 0 1,065
INTERPUBLIC GROUP COS INCCOM46069010012,127,785371,562SHSOLE344,950 0 26,612
INTUITIVE SURGICAL INCCOM NEW46120E602650,4301,928SHSOLE1,928 0 0
INVESCO EXCH TRADED FD TR IIS&P MIDCP LOW46138E198340,4056,401SHSOLE6,401 0 0
INVESCO EXCH TRADED FD TR IIINTL BUYBACK46138E644398,63510,653SHSOLE10,567 0 86
INVESCO EXCHANGE TRADED FD TS&P 500 TOP 5046137V2331,257,00833,325SHSOLE30,165 0 3,160
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V3574,229,04026,800SHSOLE24,871 0 1,929
INVESCO EXCHANGE TRADED FD TS&P MDCP QUALITY46137V472920,45510,376SHSOLE10,174 0 202
INVESCO QQQ TRUNIT SER 146090E1031,999,6864,883SHSOLE4,530 0 353
INVITATION HOMES INCCOM46187W107396,05111,611SHSOLE10,678 0 933
IQVIA HLDGS INCCOM46266C10519,158,49682,801SHSOLE73,031 0 9,770
IRON MTN INC DELCOM46284V10117,804,452254,422SHSOLE227,587 0 26,835
ISHARES TRMORNINGSTR US EQ464287127582,6348,860SHSOLE8,860 0 0
ISHARES TRCORE S&P TTL STK464287150698,5176,638SHSOLE6,306 0 332
ISHARES TRCORE S&P500 ETF4642872003,406,5557,132SHSOLE5,723 0 1,409
ISHARES TRMSCI EMG MKT ETF464287234219,3865,456SHSOLE5,456 0 0
ISHARES TRS&P 500 GRWT ETF464287309399,0065,313SHSOLE5,313 0 0
ISHARES TRRUS MDCP VAL ETF464287473261,1872,246SHSOLE2,246 0 0
ISHARES TRRUS MID CAP ETF464287499802,71810,327SHSOLE10,327 0 0
ISHARES TRCORE S&P MCP ETF4642875071,211,7004,372SHSOLE4,372 0 0
ISHARES TRRUS 1000 VAL ETF464287598797,3314,825SHSOLE4,668 0 157
ISHARES TRS&P MC 400GR ETF4642876061,200,71515,157SHSOLE13,026 0 2,131
ISHARES TRRUS 1000 GRW ETF464287614368,3521,215SHSOLE1,215 0 0
ISHARES TRRUS 1000 ETF464287622320,2191,221SHSOLE1,221 0 0
ISHARES TRRUSSELL 2000 ETF464287655850,6244,238SHSOLE4,238 0 0
ISHARES TRRUSSELL 3000 ETF464287689533,5191,949SHSOLE1,930 0 19
ISHARES TRS&P MC 400VL ETF464287705257,5022,258SHSOLE2,168 0 90
ISHARES TRCORE S&P SCP ETF4642878042,342,85521,643SHSOLE21,247 0 396
ISHARES TRSP SMCP600VL ETF464287879420,9384,084SHSOLE4,084 0 0
ISHARES TRAGENCY BOND ETF464288166493,8024,554SHSOLE4,554 0 0
ISHARES TRIBOXX HI YD ETF464288513586,7717,582SHSOLE7,582 0 0
ISHARES TRMSCI KLD400 SOC4642885701,747,06719,188SHSOLE19,188 0 0
ISHARES TRMBS ETF464288588636,6396,767SHSOLE6,767 0 0
ISHARES TRINTRM GOV CR ETF4642886121,917,52718,304SHSOLE18,304 0 0
ISHARES TRISHS 5-10YR INVT464288638936,72818,014SHSOLE18,014 0 0
ISHARES TRISHS 1-5YR INVS4642886461,053,34220,543SHSOLE20,543 0 0
ISHARES TR3 7 YR TREAS BD464288661678,5345,793SHSOLE5,793 0 0
ISHARES TRPFD AND INCM SEC464288687673,36121,589SHSOLE21,589 0 0
ISHARES TRMSCI USA ESG SLC464288802276,4032,750SHSOLE2,750 0 0
ISHARES TRRUS TP200 GR ETF4642894381,971,75111,253SHSOLE11,155 0 98
ISHARES TRMSCI USA MIN VOL46429B697270,0623,461SHSOLE842 0 2,619
ISHARES TRCORE MSCI EAFE46432F8421,185,60916,853SHSOLE16,853 0 0
ISHARES TR0-5YR HI YL CP46434V407527,87712,503SHSOLE12,503 0 0
ISHARES TRCORE TOTAL USD46434V613321,6156,981SHSOLE6,981 0 0
ISHARES TRCORE DIV GRWTH46434V621301,3925,600SHSOLE5,600 0 0
ISHARES TR0-3 MNTH TREASRY46436E718564,8215,633SHSOLE5,633 0 0
J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM46641Q332326,5815,940SHSOLE5,940 0 0
JACOBS SOLUTIONS INCCOM46982L108328,7832,533SHSOLE2,033 0 500
JOHN BEAN TECHNOLOGIES CORPCOM4778391041,234,57312,414SHSOLE12,041 0 373
JOHNSON & JOHNSONCOM4781601048,217,71752,429SHSOLE29,040 0 23,389
JPMORGAN CHASE & COCOM46625H10017,448,782102,580SHSOLE91,702 0 10,878
KIMBERLY-CLARK CORPCOM49436810317,977,842147,954SHSOLE132,073 0 15,881
KKR & CO INCCOM48251W104574,1516,930SHSOLE6,930 0 0
KLA CORPCOM NEW4824801003,005,9025,171SHSOLE3,006 0 2,165
KROGER COCOM50104410115,457,450338,163SHSOLE304,858 0 33,305
LAM RESEARCH CORPCOM5128071083,189,4354,072SHSOLE2,017 0 2,055
LANTHEUS HLDGS INCCOM5165441031,210,61219,526SHSOLE19,000 0 526
LAS VEGAS SANDS CORPCOM517834107467,4459,499SHSOLE7,972 0 1,527
LATTICE SEMICONDUCTOR CORPCOM5184151041,499,91221,741SHSOLE20,953 0 788
LINCOLN ELEC HLDGS INCCOM53390010623,493,142108,034SHSOLE97,387 0 10,647
LINDE PLCSHSG5495010313,296,35832,374SHSOLE29,020 0 3,354
LOCKHEED MARTIN CORPCOM5398301091,025,2172,262SHSOLE493 0 1,769
LOWES COS INCCOM5486611072,128,5239,564SHSOLE8,583 0 981
LPL FINL HLDGS INCCOM50212V1001,909,0778,387SHSOLE7,879 0 508
LULULEMON ATHLETICA INCCOM55002110922,441,02943,891SHSOLE38,402 0 5,489
LYONDELLBASELL INDUSTRIES NSHS - A -N537451002,093,94722,023SHSOLE3,500 0 18,523
MADRIGAL PHARMACEUTICALS INCCOM558868105733,7063,171SHSOLE3,054 0 117
MARATHON PETE CORPCOM56585A10210,000,80067,409SHSOLE59,544 0 7,865
MARRIOTT INTL INC NEWCL A57190320212,531,14755,568SHSOLE48,794 0 6,774
MARTIN MARIETTA MATLS INCCOM5732841061,153,9792,313SHSOLE2,244 0 69
MASONITE INTL CORPCOM575385109601,5107,105SHSOLE6,880 0 225
MASTERCARD INCORPORATEDCL A57636Q1044,227,5819,912SHSOLE9,527 0 385
MATADOR RES COCOM5764852051,447,54225,458SHSOLE24,686 0 772
MCDONALDS CORPCOM5801351018,721,84129,415SHSOLE12,488 0 16,927
MCKESSON CORPCOM58155Q10314,846,38032,067SHSOLE27,728 0 4,339
MEDTRONIC PLCSHSG5960L1031,665,55920,218SHSOLE19,316 0 902
MERCADOLIBRE INCCOM58733R102798,342508SHSOLE499 0 9
MERCK & CO INCCOM58933Y10520,091,186184,289SHSOLE165,617 0 18,672
META PLATFORMS INCCL A30303M10234,246,69196,753SHSOLE87,264 0 9,489
MICROCHIP TECHNOLOGY INC.COM59501710423,572,402261,393SHSOLE192,489 0 68,904
MICROSOFT CORPCOM59491810490,661,416241,095SHSOLE194,164 0 46,931
MODERNA INCCOM60770K1071,124,97911,312SHSOLE10,544 0 768
MODINE MFG COCOM6078281001,719,06128,795SHSOLE27,709 0 1,086
MONDELEZ INTL INCCL A60920710513,294,221183,546SHSOLE163,709 0 19,837
MORGAN STANLEYCOM NEW6174464483,522,18537,771SHSOLE35,127 0 2,644
MSCI INCCOM55354G100570,1751,008SHSOLE1,008 0 0
NASDAQ INCCOM631103108355,2356,110SHSOLE4,325 0 1,785
NEOGENOMICS INCCOM NEW64049M209381,84823,600SHSOLE 0 0 23,600
NETFLIX INCCOM64110L1066,835,30914,039SHSOLE13,014 0 1,025
NEWMONT CORPCOM651639106939,30522,694SHSOLE11,147 0 11,547
NEXTERA ENERGY INCCOM65339F10116,284,818268,107SHSOLE237,505 0 30,602
NICOLET BANKSHARES INCCOM65406E102804,80010,000SHSOLE 0 0 10,000
NIKE INCCL B654106103921,7208,490SHSOLE6,905 0 1,585
NORFOLK SOUTHN CORPCOM65584410812,698,66153,721SHSOLE47,775 0 5,946
NORTHROP GRUMMAN CORPCOM666807102737,3211,575SHSOLE670 0 905
NOVAGOLD RES INCCOM NEW66987E20664,70217,300SHSOLE 0 0 17,300
NOVO-NORDISK A SADR6701002051,632,44115,780SHSOLE15,405 0 375
NVENT ELECTRIC PLCSHSG6700G1071,596,08027,011SHSOLE21,771 0 5,240
NVIDIA CORPORATIONCOM67066G10439,488,86879,740SHSOLE68,431 0 11,309
ONEOK INC NEWCOM682680103281,0204,002SHSOLE3,412 0 590
OOMA INCCOM683416101765,76871,367SHSOLE69,160 0 2,207
ORACLE CORPCOM68389X10510,983,250104,176SHSOLE91,215 0 12,961
OREILLY AUTOMOTIVE INCCOM67103H1074,404,5714,636SHSOLE1,574 0 3,062
OVINTIV INCCOM69047Q1021,308,72829,798SHSOLE14,641 0 15,157
PACER FDS TRPACER US SMALL69374H8571,170,05924,361SHSOLE24,041 0 320
PACER FDS TRDEVELOPED MRKT69374H873704,96222,566SHSOLE22,219 0 347
PACER FDS TRUS CASH COWS 10069374H8812,230,68342,906SHSOLE41,620 0 1,286
PACIRA BIOSCIENCES INCCOM695127100352,41410,445SHSOLE3,800 0 6,645
PACKAGING CORP AMERCOM695156109985,6066,050SHSOLE5,171 0 879
PALO ALTO NETWORKS INCCOM6974351056,104,60620,702SHSOLE18,980 0 1,722
PARKER-HANNIFIN CORPCOM70109410418,936,53241,104SHSOLE36,264 0 4,840
PAYPAL HLDGS INCCOM70450Y1032,625,09442,747SHSOLE39,818 0 2,929
PDF SOLUTIONS INCCOM6932821051,624,45250,543SHSOLE48,487 0 2,056
PEPSICO INCCOM7134481083,938,08423,187SHSOLE12,532 0 10,655
PERFICIENT INCCOM71375U1011,344,37320,425SHSOLE19,869 0 556
PERION NETWORK LTDSHS NEWM78673114929,06430,096SHSOLE28,937 0 1,159
PFIZER INCCOM7170811032,606,38090,531SHSOLE32,785 0 57,746
PHILIP MORRIS INTL INCCOM7181721099,735,102103,477SHSOLE81,156 0 22,321
PINNACLE FINL PARTNERS INCCOM72346Q1041,617,05918,540SHSOLE17,989 0 551
PIONEER NAT RES COCOM72378710720,687,86991,995SHSOLE79,213 0 12,782
PORTLAND GEN ELEC COCOM NEW7365088475,396,090124,506SHSOLE113,697 0 10,809
PREFERRED BK LOS ANGELES CACOM NEW740367404685,0639,378SHSOLE8,834 0 544
PRIMERICA INCCOM74164M108736,2093,578SHSOLE3,475 0 103
PROCTER AND GAMBLE COCOM7427181095,661,97838,638SHSOLE14,062 0 24,576
PROLOGIS INC.COM74340W103874,3156,559SHSOLE6,516 0 43
PROSHARES TRS&P MDCP 400 DIV74347B6801,632,44522,189SHSOLE21,500 0 689
PRUDENTIAL FINL INCCOM7443201022,204,35621,255SHSOLE3,625 0 17,630
PULTE GROUP INCCOM74586710125,836,221250,302SHSOLE224,254 0 26,048
PURE STORAGE INCCL A74624M102720,04620,192SHSOLE18,396 0 1,796
QUALCOMM INCCOM7475251034,638,81832,074SHSOLE7,298 0 24,776
QUANTA SVCS INCCOM74762E1021,375,9416,376SHSOLE5,234 0 1,142
REGAL REXNORD CORPORATIONCOM7587501038,875,57559,962SHSOLE55,732 0 4,230
REINSURANCE GRP OF AMERICA ICOM NEW75935160417,597,101108,772SHSOLE98,064 0 10,708
REPLIGEN CORPCOM759916109694,7473,864SHSOLE3,679 0 185
REPUBLIC SVCS INCCOM7607591002,112,33212,809SHSOLE4,334 0 8,475
RESTAURANT BRANDS INTL INCCOM76131D10312,938,563165,603SHSOLE148,221 0 17,382
RIO TINTO PLCSPONSORED ADR7672041002,101,85728,228SHSOLE5,448 0 22,780
ROBINHOOD MKTS INCCOM CL A770700102162,99612,794SHSOLE12,794 0 0
ROCKET PHARMACEUTICALS INCCOM77313F106402,10813,417SHSOLE12,865 0 552
ROPER TECHNOLOGIES INCCOM776696106586,0581,075SHSOLE1,075 0 0
ROYAL GOLD INCCOM7802871082,812,92523,255SHSOLE3,792 0 19,463
RTX CORPORATIONCOM75513E1015,169,38361,438SHSOLE44,002 0 17,436
S&P GLOBAL INCCOM78409V104647,5641,470SHSOLE1,360 0 110
SALESFORCE INCCOM79466L30227,627,069104,990SHSOLE93,791 0 11,199
SCHLUMBERGER LTDCOM STK8068571083,365,94764,680SHSOLE62,344 0 2,336
SCHWAB CHARLES CORPCOM8085131051,274,72618,528SHSOLE17,824 0 704
SCHWAB STRATEGIC TRUS LRG CAP ETF808524201303,5205,382SHSOLE5,382 0 0
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243003,056,08036,838SHSOLE22,457 0 14,381
SCHWAB STRATEGIC TRUS SML CAP ETF808524607343,2247,266SHSOLE6,501 0 765
SCHWAB STRATEGIC TRUS DIVIDEND EQ808524797267,8253,518SHSOLE3,518 0 0
SELECT SECTOR SPDR TRENERGY81369Y5061,580,21618,848SHSOLE15,360 0 3,488
SELECT SECTOR SPDR TRTECHNOLOGY81369Y803641,9213,335SHSOLE3,312 0 23
SENSIENT TECHNOLOGIES CORPCOM81725T100646,4709,795SHSOLE 0 0 9,795
SERVICENOW INCCOM81762P10225,110,06835,542SHSOLE31,864 0 3,678
SHERWIN WILLIAMS COCOM824348106587,6201,884SHSOLE653 0 1,231
SIMPLY GOOD FOODS COCOM82900L1021,404,77135,474SHSOLE34,380 0 1,094
SOUTHSTATE CORPORATIONCOM8404411091,464,53217,342SHSOLE16,604 0 738
SPDR S&P 500 ETF TRTR UNIT78462F1031,314,4852,766SHSOLE2,734 0 32
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y107898,8731,772SHSOLE1,449 0 323
SPDR SER TRPRTFLO S&P500 GW78464A409326,5365,019SHSOLE535 0 4,484
SPIRIT RLTY CAP INC NEWCOM NEW84860W3001,314,19530,080SHSOLE29,253 0 827
STAG INDL INCCOM85254J1026,716,185171,069SHSOLE157,651 0 13,418
STANLEY BLACK & DECKER INCCOM8545021011,813,77118,489SHSOLE17,855 0 634
STARBUCKS CORPCOM8552441091,915,69619,953SHSOLE12,106 0 7,847
STERIS PLCSHS USDG8473T100408,1841,857SHSOLE1,857 0 0
STIFEL FINL CORPCOM8606301021,385,69720,039SHSOLE19,483 0 556
STRYKER CORPORATIONCOM8636671013,946,32513,178SHSOLE12,316 0 862
SUMITOMO MITSUI FINL GROUP ISPONSORED ADR86562M209229,43523,702SHSOLE22,586 0 1,116
SYNOVUS FINL CORPCOM NEW87161C5011,146,48130,451SHSOLE29,403 0 1,048
SYSCO CORPCOM87182910720,239,992276,767SHSOLE247,765 0 29,002
T ROWE PRICE ETF INCPRICE BLUE CHIP87283Q107306,9009,916SHSOLE9,916 0 0
TANGER INCCOM8754651061,456,71352,551SHSOLE50,437 0 2,114
TAPESTRY INCCOM87603010710,906,508296,292SHSOLE267,003 0 29,289
TE CONNECTIVITY LTDSHSH849891049,654,17768,713SHSOLE62,925 0 5,788
TENABLE HLDGS INCCOM88025T1021,605,32934,853SHSOLE33,756 0 1,097
TENARIS S ASPONSORED ADS88031M109264,9067,621SHSOLE7,315 0 306
TERADATA CORP DELCOM88076W1031,570,10236,086SHSOLE34,714 0 1,372
TERADYNE INCCOM880770102381,6653,517SHSOLE1,680 0 1,837
TESLA INCCOM88160R101976,5263,930SHSOLE3,589 0 341
TEXAS INSTRS INCCOM882508104612,6333,594SHSOLE1,424 0 2,170
TG THERAPEUTICS INCCOM88322Q108354,47920,754SHSOLE19,765 0 989
THE CIGNA GROUPCOM1255231005,868,32219,597SHSOLE17,834 0 1,763
THERMO FISHER SCIENTIFIC INCCOM8835561024,709,1788,872SHSOLE8,317 0 555
TJX COS INC NEWCOM872540109903,5789,632SHSOLE5,255 0 4,377
T-MOBILE US INCCOM8725901048,018,58550,013SHSOLE44,011 0 6,002
TRANSMEDICS GROUP INCCOM89377M1091,537,39819,478SHSOLE18,822 0 656
TRAVELERS COMPANIES INCCOM89417E109472,7812,482SHSOLE2,416 0 66
TRUIST FINL CORPCOM89832Q1094,417,404119,648SHSOLE108,929 0 10,719
UBER TECHNOLOGIES INCCOM90353T10010,788,234175,219SHSOLE163,568 0 11,651
ULTA BEAUTY INCCOM90384S303878,5521,793SHSOLE1,593 0 200
UNILEVER PLCSPON ADR NEW904767704692,03714,275SHSOLE8,225 0 6,050
UNION PAC CORPCOM9078181081,169,0954,760SHSOLE4,195 0 565
UNITED PARCEL SERVICE INCCL B911312106555,9653,536SHSOLE3,011 0 525
UNITED RENTALS INCCOM9113631091,847,5593,222SHSOLE1,434 0 1,788
UNITEDHEALTH GROUP INCCOM91324P10225,416,91848,278SHSOLE40,030 0 8,248
US BANCORP DELCOM NEW902973304833,14019,250SHSOLE15,627 0 3,623
VANECK ETF TRUSTGOLD MINERS ETF92189F106888,03328,637SHSOLE5,700 0 22,937
VANECK ETF TRUSTDIGI TRANSFRM92189H821118,70311,547SHSOLE11,547 0 0
VANGUARD INDEX FDSS&P 500 ETF SHS92290836311,157,61925,544SHSOLE24,346 0 1,198
VANGUARD INDEX FDSMID CAP ETF9229086292,352,22310,111SHSOLE10,008 0 103
VANGUARD INDEX FDSGROWTH ETF9229087361,562,4735,026SHSOLE4,953 0 73
VANGUARD INDEX FDSVALUE ETF922908744938,9476,281SHSOLE4,227 0 2,054
VANGUARD INDEX FDSTOTAL STK MKT922908769227,494959SHSOLE909 0 50
VANGUARD SCOTTSDALE FDSVNG RUS1000VAL92206C714746,79910,295SHSOLE9,580 0 715
VANGUARD SPECIALIZED FUNDSDIV APP ETF921908844434,4242,549SHSOLE2,014 0 535
VANGUARD STAR FDSVG TL INTL STK F921909768263,3124,543SHSOLE4,535 0 8
VANGUARD WORLD FDMEGA GRWTH IND921910816226,033871SHSOLE871 0 0
VEECO INSTRS INC DELCOM9224171001,841,13459,334SHSOLE56,946 0 2,388
VEEVA SYS INCCL A COM922475108755,8343,926SHSOLE1,207 0 2,719
VERALTO CORPCOM SHS92338C103218,5652,657SHSOLE2,618 0 39
VERIZON COMMUNICATIONS INCCOM92343V1043,666,60697,257SHSOLE25,392 0 71,865
VERTEX PHARMACEUTICALS INCCOM92532F100897,1922,205SHSOLE2,162 0 43
VERTIV HOLDINGS COCOM CL A92537N1083,296,26168,629SHSOLE64,474 0 4,155
VICI PPTYS INCCOM925652109929,62129,160SHSOLE27,732 0 1,428
VISA INCCOM CL A92826C83936,476,302140,105SHSOLE110,759 0 29,346
VISTRA CORPCOM92840M102474,68212,323SHSOLE12,046 0 277
WALGREENS BOOTS ALLIANCE INCCOM931427108515,47019,742SHSOLE18,431 0 1,311
WALMART INCCOM9311421036,071,26138,511SHSOLE19,348 0 19,163
WASTE CONNECTIONS INCCOM94106B101226,7411,519SHSOLE1,272 0 247
WATERS CORPCOM9418481035,068,16715,394SHSOLE13,990 0 1,404
WEATHERFORD INTL PLCORD SHSG488331188,697,67488,906SHSOLE82,617 0 6,289
WEBSTER FINL CORPCOM9478901099,180,479180,861SHSOLE168,704 0 12,157
WEC ENERGY GROUP INCCOM92939U1061,770,76821,038SHSOLE6,623 0 14,415
WELLS FARGO CO NEWCOM94974610120,011,867406,580SHSOLE359,347 0 47,233
WILLIAMS COS INCCOM969457100829,65123,820SHSOLE22,364 0 1,456
WILLIAMS SONOMA INCCOM9699041011,547,2497,668SHSOLE2,874 0 4,794
WINTRUST FINL CORPCOM97650W1081,741,31818,774SHSOLE16,397 0 2,377
WISDOMTREE TRUS MIDCAP FUND97717W570201,7833,516SHSOLE3,516 0 0
WISDOMTREE TRUS QTLY DIV GRT97717X669201,1412,862SHSOLE2,862 0 0
WORKDAY INCCL A98138H10129,652,985107,415SHSOLE97,086 0 10,329
ZOETIS INCCL A98978V1038,100,45941,042SHSOLE37,261 0 3,781