UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
ZWJ INVESTMENT COUNSEL INC
Address:
75 14th Street Ne
Suite 2900
Atlanta, GA 30309-7604
Form 13F File Number:
028-02376

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Dianne D Jones
Title:
Trader
Phone:
404-873-2211


Signature, Place, and Date of Signing:

/s/ Dianne D Jones
                         [Signature]
Atlanta, GEORGIA
                 [City, State]
07-12-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
187
Form 13F Information table Value Total:
1912956790
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
AFLAC INCCOM000105510741,55510,624SHSOLE 0 0 10,624
ABBOTT LABSCOM0002824105,132,33547,077SHSOLE 0 0 47,077
ALIGN TECHNOLOGY INCCOM001625510530,4601,500SHSOLE 0 0 1,500
AMAZON COM INCCOM0023135102,074,42315,913SHSOLE 0 0 15,913
AMERICAN ELEC PWR CO INCCOM00255371026,109,241310,086SHSOLE 0 0 310,086
AMERICAN EXPRESS COCOM00258161031,808,562182,598SHSOLE 0 0 182,598
AMETEK INCCOM0031100102,560,29415,816SHSOLE 0 0 15,816
AMGEN INCCOM0031162101,722,6537,759SHSOLE 0 0 7,759
ELEVANCE HEALTH INCCOM00367521045,156,637101,638SHSOLE 0 0 101,638
APPLE INCCOM00378331057,408,866295,968SHSOLE 0 0 295,968
APPLIED MATLS INCCOM003822210533,7283,693SHSOLE 0 0 3,693
ASTRAZENECA PLCSPONSORED ADR00463531044,336,530619,485SHSOLE 0 0 619,485
AUTOMATIC DATA PROCESSING INCOM0053015101,860,8008,466SHSOLE 0 0 8,466
BANCO BRADESCO S ASP ADR PFD NEW00594603045,67213,200SHSOLE 0 0 13,200
BANK AMERICA CORPCOM0060505101,565,95954,582SHSOLE 0 0 54,582
BAXTER INTL INCCOM007181310365,8928,031SHSOLE 0 0 8,031
BECTON DICKINSON & COCOM007588710459,3771,740SHSOLE 0 0 1,740
BERKSHIRE HATHAWAY INC DELCL B NEW0084670702,662,8697,809SHSOLE 0 0 7,809
BOEING COCOM009702310205,284972SHSOLE 0 0 972
BOSTON SCIENTIFIC CORPCOM10113710734,386,041635,719SHSOLE 0 0 635,719
BRISTOL-MYERS SQUIBB COCOM1101221081,321,15820,659SHSOLE 0 0 20,659
CVS HEALTH CORPCOM126650100368,2565,327SHSOLE 0 0 5,327
CAPITAL CITY BK GROUP INCCOM139674105456,16814,888SHSOLE 0 0 14,888
CATERPILLAR INCCOM149123101988,5114,018SHSOLE 0 0 4,018
CHEVRON CORP NEWCOM16676410034,112,684216,795SHSOLE 0 0 216,795
CITIZENS FINL GROUP INCCOM1746101056,753,273258,945SHSOLE 0 0 258,945
COCA COLA COCOM19121610079,626,5051,322,260SHSOLE 0 0 1,322,260
COLGATE PALMOLIVE COCOM194162103250,4143,250SHSOLE 0 0 3,250
COLUMBIA BKG SYS INCCOM1972361024,845,729238,937SHSOLE 0 0 238,937
CORNING INCCOM219350105331,4789,460SHSOLE 0 0 9,460
DARDEN RESTAURANTS INCCOM237194105492,2302,946SHSOLE 0 0 2,946
DEERE & COCOM244199105647,5721,598SHSOLE 0 0 1,598
DISNEY WALT COCOM254687106833,9989,341SHSOLE 0 0 9,341
DOLLAR GEN CORP NEWCOM25667710527,289,072160,732SHSOLE 0 0 160,732
DOW INCCOM260557103342,9946,440SHSOLE 0 0 6,440
ECOLAB INCCOM278865100557,3112,985SHSOLE 0 0 2,985
EMERSON ELEC COCOM291011104676,7507,487SHSOLE 0 0 7,487
EQUIFAX INCCOM29442910536,502,089155,130SHSOLE 0 0 155,130
FIRST HORIZON CORPORATIONCOM320517105301,39426,743SHSOLE 0 0 26,743
FISERV INCCOM33773810834,670,814274,838SHSOLE 0 0 274,838
FLOWERS FOODS INCCOM343498101202,4988,139SHSOLE 0 0 8,139
GENERAL ELECTRIC COCOM NEW3696043014,793,19543,634SHSOLE 0 0 43,634
GENERAL MLS INCCOM370334104813,36210,604SHSOLE 0 0 10,604
GENUINE PARTS COCOM3724601054,166,46524,620SHSOLE 0 0 24,620
GRAFTECH INTL LTDCOM3843135084,914,284975,056SHSOLE 0 0 975,056
HAVERTY FURNITURE COS INCCL A419596200733,94724,888SHSOLE 0 0 24,888
HOME DEPOT INCCOM43707610225,291,08381,416SHSOLE 0 0 81,416
HONEYWELL INTL INCCOM438516106271,4101,308SHSOLE 0 0 1,308
HUNT J B TRANS SVCS INCCOM445658107316,8031,750SHSOLE 0 0 1,750
INGREDION INCCOM45718710238,262,221361,135SHSOLE 0 0 361,135
INTEL CORPCOM458140100335,16610,023SHSOLE 0 0 10,023
INTERNATIONAL BUSINESS MACHSCOM4592001012,298,30717,176SHSOLE 0 0 17,176
INTERNATIONAL FLAVORS&FRAGRACOM45950610125,417,385319,354SHSOLE 0 0 319,354
INTERPUBLIC GROUP COS INCCOM46069010036,430,812944,293SHSOLE 0 0 944,293
ISHARES TRCORE S&P TTL STK4642871501,888,28319,300SHSOLE 0 0 19,300
ISHARES TRCORE S&P500 ETF4642872003,709,6448,323SHSOLE 0 0 8,323
ISHARES TRCORE S&P MCP ETF464287507319,0061,220SHSOLE 0 0 1,220
ISHARES TRRUS 1000 GRW ETF464287614285,6371,038SHSOLE 0 0 1,038
ISHARES TRRUS 1000 ETF4642876221,260,3805,171SHSOLE 0 0 5,171
ISHARES TRCORE S&P US VLU464287663481,8456,157SHSOLE 0 0 6,157
ISHARES TRCORE S&P SCP ETF464287804945,4299,488SHSOLE 0 0 9,488
ISHARES TRINTRM GOV CR ETF464288612344,0443,343SHSOLE 0 0 3,343
JOHNSON & JOHNSONCOM47816010431,250,738188,803SHSOLE 0 0 188,803
KIMBERLY-CLARK CORPCOM494368103358,2662,595SHSOLE 0 0 2,595
L3HARRIS TECHNOLOGIES INCCOM502431109507,4362,592SHSOLE 0 0 2,592
LILLY ELI & COCOM5324571082,840,9856,058SHSOLE 0 0 6,058
LOWES COS INCCOM5486611072,212,8079,804SHSOLE 0 0 9,804
MCDONALDS CORPCOM5801351011,508,1095,054SHSOLE 0 0 5,054
MICROSOFT CORPCOM59491810468,425,319200,932SHSOLE 0 0 200,932
MICRON TECHNOLOGY INCCOM59511210328,488,726451,417SHSOLE 0 0 451,417
MONDELEZ INTL INCCL A60920710542,949,191588,837SHSOLE 0 0 588,837
NIKE INCCL B654106103201,6271,827SHSOLE 0 0 1,827
NORFOLK SOUTHN CORPCOM6558441081,667,4137,353SHSOLE 0 0 7,353
NORTHROP GRUMMAN CORPCOM66680710241,324,94690,665SHSOLE 0 0 90,665
PNC FINL SVCS GROUP INCCOM693475105726,5245,768SHSOLE 0 0 5,768
PARKER-HANNIFIN CORPCOM701094104234,024600SHSOLE 0 0 600
PEPSICO INCCOM7134481082,521,58513,614SHSOLE 0 0 13,614
PFIZER INCCOM7170811031,525,98741,603SHSOLE 0 0 41,603
PHILIP MORRIS INTL INCCOM718172109544,9155,582SHSOLE 0 0 5,582
PHILLIPS 66COM71854610423,461,753245,982SHSOLE 0 0 245,982
PROCTER AND GAMBLE COCOM74271810922,220,626146,439SHSOLE 0 0 146,439
PROGRESSIVE CORPCOM74331510330,091,275227,327SHSOLE 0 0 227,327
QUALCOMM INCCOM747525103213,0851,790SHSOLE 0 0 1,790
ROPER TECHNOLOGIES INCCOM77669610625,858,97053,783SHSOLE 0 0 53,783
SCHWAB STRATEGIC TRUS BRD MKT ETF8085241022,369,30745,828SHSOLE 0 0 45,828
SNAP ON INCCOM833034101502,3151,743SHSOLE 0 0 1,743
SOUTHERN COCOM8425871071,588,53322,613SHSOLE 0 0 22,613
STARBUCKS CORPCOM855244109211,0972,131SHSOLE 0 0 2,131
STRYKER CORPORATIONCOM863667101251,394824SHSOLE 0 0 824
SUN CMNTYS INCCOM866674104247,8741,900SHSOLE 0 0 1,900
TAPESTRY INCCOM8760301078,748,113204,395SHSOLE 0 0 204,395
TEXAS INSTRS INCCOM882508104698,1183,878SHSOLE 0 0 3,878
THERMO FISHER SCIENTIFIC INCCOM88355610236,043,66769,082SHSOLE 0 0 69,082
TRI CONTL CORPCOM895436103241,5988,811SHSOLE 0 0 8,811
TYSON FOODS INCCL A90249410319,008,813372,430SHSOLE 0 0 372,430
US BANCORP DELCOM NEW9029733042,450,61074,171SHSOLE 0 0 74,171
UNION PAC CORPCOM907818108955,5754,670SHSOLE 0 0 4,670
UNITED PARCEL SERVICE INCCL B911312106898,2015,011SHSOLE 0 0 5,011
VANGUARD WHITEHALL FDSHIGH DIV YLD921946406890,8828,399SHSOLE 0 0 8,399
VANGUARD INTL EQUITY INDEX FFTSE PACIFIC ETF922042866208,2542,987SHSOLE 0 0 2,987
VANGUARD INTL EQUITY INDEX FFTSE EUROPE ETF922042874204,5973,316SHSOLE 0 0 3,316
VANGUARD INDEX FDSS&P 500 ETF SHS9229083633,369,0208,272SHSOLE 0 0 8,272
VANGUARD INDEX FDSSMALL CP ETF922908751217,5861,094SHSOLE 0 0 1,094
VANGUARD INDEX FDSTOTAL STK MKT922908769269,6951,224SHSOLE 0 0 1,224
WALMART INCCOM931142103712,4874,533SHSOLE 0 0 4,533
WARNER BROS DISCOVERY INCCOM SER A9344231045,519,852440,187SHSOLE 0 0 440,187
WELLS FARGO CO NEWCOM949746101765,42317,934SHSOLE 0 0 17,934
YUM BRANDS INCCOM98849810113,355,25096,393SHSOLE 0 0 96,393
ZEBRA TECHNOLOGIES CORPORATICL A9892071059,105,35230,779SHSOLE 0 0 30,779
RAYTHEON TECHNOLOGIES CORPCOM75513E1011,865,45219,043SHSOLE 0 0 19,043
GLOBE LIFE INCCOM37959E102269,3362,457SHSOLE 0 0 2,457
TARGET CORPCOM87612E106337,4622,558SHSOLE 0 0 2,558
TOTALENERGIES SESPONSORED ADS895151E108,284,885143,735SHSOLE 0 0 143,735
AT&T INCCOM00206R10216,951,2511,062,774SHSOLE 0 0 1,062,774
ABBVIE INCCOM00287Y10942,683,182316,805SHSOLE 0 0 316,805
ADOBE SYSTEMS INCORPORATEDCOM00724F101330,466676SHSOLE 0 0 676
AECOMCOM00766T100351,0404,145SHSOLE 0 0 4,145
AKOYA BIOSCIENCES INCCOM00974H104334,58245,275SHSOLE 0 0 45,275
ALPHABET INCCAP STK CL C02079K10758,940,098487,229SHSOLE 0 0 487,229
ALPHABET INCCAP STK CL A02079K3054,168,43334,824SHSOLE 0 0 34,824
ALTRIA GROUP INCCOM02209S103222,5594,913SHSOLE 0 0 4,913
BWX TECHNOLOGIES INCCOM05605H10039,913,732557,688SHSOLE 0 0 557,688
BROADCOM INCCOM11135F10162,099,57471,590SHSOLE 0 0 71,590
CBOE GLOBAL MKTS INCCOM12503M108552,0404,000SHSOLE 0 0 4,000
CISCO SYS INCCOM17275R10241,253,702797,342SHSOLE 0 0 797,342
COMCAST CORP NEWCL A20030N101653,37415,725SHSOLE 0 0 15,725
CONOCOPHILLIPSCOM20825C104573,1585,532SHSOLE 0 0 5,532
CORTEVA INCCOM22052L10437,111,676647,673SHSOLE 0 0 647,673
COSTCO WHSL CORP NEWCOM22160K105988,4151,836SHSOLE 0 0 1,836
CTO RLTY GROWTH INC NEWCOM22948Q101422,62124,657SHSOLE 0 0 24,657
DXC TECHNOLOGY COCOM23355L10627,324,5401,022,625SHSOLE 0 0 1,022,625
DIAMONDBACK ENERGY INCCOM25278X109296,0852,254SHSOLE 0 0 2,254
DISH NETWORK CORPORATIONCL A25470M1092,593,502393,557SHSOLE 0 0 393,557
DOMINION ENERGY INCCOM25746U109294,6855,690SHSOLE 0 0 5,690
DUKE ENERGY CORP NEWCOM NEW26441C2041,352,85615,075SHSOLE 0 0 15,075
DUPONT DE NEMOURS INCCOM26614N102580,3078,123SHSOLE 0 0 8,123
EAST WEST BANCORP INCCOM27579R10413,481,166255,367SHSOLE 0 0 255,367
EVERSOURCE ENERGYCOM30040W10811,251,529158,651SHSOLE 0 0 158,651
EXXON MOBIL CORPCOM30231G1028,365,68278,002SHSOLE 0 0 78,002
META PLATFORMS INCCL A30303M1021,184,0854,126SHSOLE 0 0 4,126
FEDEX CORPCOM31428X1067,762,73431,314SHSOLE 0 0 31,314
FIDELITY NATL INFORMATION SVCOM31620M1066,996,786127,912SHSOLE 0 0 127,912
FIDELITY NATIONAL FINANCIALFNF GROUP COM31620R303620,56817,238SHSOLE 0 0 17,238
GE HEALTHCARE TECHNOLOGIES ICOMMON STOCK36266G107534,4786,579SHSOLE 0 0 6,579
GENERAL MTRS COCOM37045V10011,845,413307,194SHSOLE 0 0 307,194
GLOBAL PMTS INCCOM37940X102791,3618,032SHSOLE 0 0 8,032
INNOSPEC INCCOM45768S1053,931,80139,150SHSOLE 0 0 39,150
INTUITIVE SURGICAL INCCOM NEW46120E602323,475946SHSOLE 0 0 946
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V3575,443,50436,377SHSOLE 0 0 36,377
JPMORGAN CHASE & COCOM46625H10037,279,357256,321SHSOLE 0 0 256,321
J P MORGAN EXCHANGE TRADED FULTRA SHT MUNCPL46641Q6545,564,561109,863SHSOLE 0 0 109,863
JACOBS SOLUTIONS INCCOM46982L10840,407,295339,871SHSOLE 0 0 339,871
MGP INGREDIENTS INC NEWCOM55303J1066,598,74862,089SHSOLE 0 0 62,089
MARQETA INCCLASS A COM57142B1047,218,8611,482,328SHSOLE 0 0 1,482,328
MASTERCARD INCORPORATEDCL A57636Q104414,8011,055SHSOLE 0 0 1,055
MCKESSON CORPCOM58155Q103341,848800SHSOLE 0 0 800
MERCK & CO INCCOM58933Y10510,514,38891,120SHSOLE 0 0 91,120
MID-AMER APT CMNTYS INCCOM59522J103202,4291,333SHSOLE 0 0 1,333
NEXTERA ENERGY INCCOM65339F1011,587,24421,391SHSOLE 0 0 21,391
NVIDIA CORPORATIONCOM67066G10458,634,290138,609SHSOLE 0 0 138,609
ORACLE CORPCOM68389X10565,837,108552,835SHSOLE 0 0 552,835
OUTFRONT MEDIA INCCOM69007J10621,076,9671,340,774SHSOLE 0 0 1,340,774
PROLOGIS INC.COM74340W103223,1871,820SHSOLE 0 0 1,820
SPDR S&P 500 ETF TRTR UNIT78462F1033,938,7808,886SHSOLE 0 0 8,886
SPDR GOLD TRGOLD SHS78463V107274,5361,540SHSOLE 0 0 1,540
SPDR SER TRS&P DIVID ETF78464A763521,8234,257SHSOLE 0 0 4,257
SS&C TECHNOLOGIES HLDGS INCCOM78467J10018,827,533310,684SHSOLE 0 0 310,684
SPDR DOW JONES INDL AVERAGEUT SER 178467X109253,374737SHSOLE 0 0 737
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y1072,098,3234,381SHSOLE 0 0 4,381
SAIA INCCOM78709Y10512,120,62935,398SHSOLE 0 0 35,398
SIRIUS XM HOLDINGS INCCOM82968B10362,67313,835SHSOLE 0 0 13,835
SPIRIT RLTY CAP INC NEWCOM NEW84860W300900,22722,860SHSOLE 0 0 22,860
SPOTIFY USA INCNOTE 3/184921RAB68,45510,000PRNSOLE 0 0 10,000
TERADATA CORP DELCOM88076W103267,0505,000SHSOLE 0 0 5,000
TESLA INCCOM88160R1011,457,5355,568SHSOLE 0 0 5,568
3M COCOM88579Y1011,119,32511,183SHSOLE 0 0 11,183
TRUIST FINL CORPCOM89832Q1091,737,79257,258SHSOLE 0 0 57,258
UNITEDHEALTH GROUP INCCOM91324P102674,6001,404SHSOLE 0 0 1,404
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409618,6728,177SHSOLE 0 0 8,177
VANGUARD SCOTTSDALE FDSINTER TERM TREAS92206C706418,1877,129SHSOLE 0 0 7,129
VERIZON COMMUNICATIONS INCCOM92343V10412,940,241347,949SHSOLE 0 0 347,949
VISA INCCOM CL A92826C83940,067,898168,721SHSOLE 0 0 168,721
WEC ENERGY GROUP INCCOM92939U106391,6094,438SHSOLE 0 0 4,438
ACCENTURE PLC IRELANDSHS CLASS AG1151C10118,889,41661,214SHSOLE 0 0 61,214
EATON CORP PLCSHSG29183103224,8301,118SHSOLE 0 0 1,118
SEAGATE TECHNOLOGY HLDNGS PLORD SHSG7997R103247,3604,000SHSOLE 0 0 4,000
CHUBB LIMITEDCOMH1467J10433,228,539172,562SHSOLE 0 0 172,562