UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
12-31-2018
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
SP Asset Management
Address:
20380 TOWN CENTER LANE, SUITE 205
CUPERTINO, CA 95014
Form 13F File Number:
028-18899

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Lucas A Mosher
Title:
Associate
Phone:
408-257-7711 Ext 2


Signature, Place, and Date of Signing:

Lucas A Mosher
                         [Signature]
Cupertino, CALIFORNIA
                 [City, State]
02-08-2019
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
72
Form 13F Information table Value Total:
327693
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
3M COCOM88579Y1012,00410,518SHSOLE 0 0 10,518
ABBOTT LABSCOM0028241008,260114,207SHSOLE 0 0 114,207
ABBVIE INCCOM00287Y1097,69583,477SHSOLE 0 0 83,477
ADOBE INCCOM00724F1014562,017SHSOLE 0 0 2,017
ALPHABET INCCAP STK CL C02079K1071,7551,696SHSOLE 0 0 1,696
ALTRIA GROUP INCCOM02209S1033517,112SHSOLE 0 0 7,112
AMAZON COM INCCOM0231351061,269845SHSOLE 0 0 845
AMERICAN EXPRESS COCOM0258161093,38635,527SHSOLE 0 0 35,527
ANALOG DEVICES INCCOM0326541055,11559,603SHSOLE 0 0 59,603
APPLE INCCOM0378331006,17939,174SHSOLE 0 0 39,174
APPLIED MATLS INCCOM03822210569321,173SHSOLE 0 0 21,173
AT&T INCCOM00206R1025,912207,153SHSOLE 0 0 207,153
BANCO SANTANDER SAADR05964H10516336,469SHSOLE 0 0 36,469
BANK AMER CORPCOM0605051049,202373,484SHSOLE 0 0 373,484
BERKSHIRE HATHAWAY INC DELCL B NEW08467070211,92058,482SHSOLE 0 0 58,482
BIOGEN INCCOM09062X1033941,310SHSOLE 0 0 1,310
CELGENE CORPCOM15102010466510,379SHSOLE 0 0 10,379
CISCO SYS INCCOM17275R1023387,790SHSOLE 0 0 7,790
CITIGROUP INCCOM 1729674242414,646SHSOLE 0 0 4,646
CITRIX SYS INCCOM1773761004414,312SHSOLE 0 0 4,312
COGNIZANT TECHNOLOGY SOLUTIOCL A1924461023,34952,766SHSOLE 0 0 52,766
DEVON ENERGY CORP NEWCOM25179M10349321,914SHSOLE 0 0 21,914
DIREXION SHS ETF TRDLY SMCAP BULL3X25459W8472,48659,069SHSOLE 0 0 59,069
DIREXION SHS ETF TRDL FTSE BLL 3X25459W77134720,000SHSOLE 0 0 20,000
DIREXION SHS ETF TRDLY EMG MK BL 3X25490K2812193,500SHSOLE 0 0 3,500
DIREXION SHS ETF TRDLY SMCAP BULL3X25459W84759014,019SHSOLE 0 0 14,019
DISNEY WALT COCOM 25468710682017,620SHSOLE 0 0 17,620
EXXON MOBIL CORPCOM30231G1029,900145,190SHSOLE 0 0 145,190
FACEBOOK INCCL A30303M10295,311727,067SHSOLE 0 0 727,067
GENERAL ELECTRIC COCOM369604103846111,814SHSOLE 0 0 111,814
GOLDMAN SACHS GROUP INCCOM38141G1042191,312SHSOLE 0 0 1,312
HOME DEPOT INCCOM4370761026,69438,960SHSOLE 0 0 38,960
HONEYWELL INTL INCCOM4385161068376,337SHSOLE 0 0 6,337
ICICI BANK LTD FADR 45104G10411611,344SHSOLE 0 0 11,344
INTEL CORPCOM4581401002,72566,929SHSOLE 0 0 66,929
INVESCO QQQ TRUNIT SER 146090E1035733,719SHSOLE 0 0 3,719
ISHARES TRCORE S&P MCP ETF4642875074082,463SHSOLE 0 0 2,463
ISHARES TRMSCI EMG MKT ETF4642872342,20756,511SHSOLE 0 0 56,511
ISHARES TRGLOBAL TECH ETF4642872911,0657,396SHSOLE 0 0 7,396
ISHARES TRNASDAQ BIOTECH4642875563,26833,899SHSOLE 0 0 33,899
ISHARES TRU.S. INSRNCE ETF4642887861,10419,128SHSOLE 0 0 19,128
ISHARES TRCOHEN STEER REIT4642875641972,064SHSOLE 0 0 2,064
ISHARES TRUS HLTHCARE ETF4642877624,06022,457SHSOLE 0 0 22,457
ISHARES TRSHRT NAT MUN ETF4642881581,39813,265SHSOLE 0 0 13,265
ISHARES TRSH TR CRPORT ETF4642886462,10340,735SHSOLE 0 0 40,735
JOHNSON &JOHNSONCOM47816010411,62690,095SHSOLE 0 0 90,095
KRAFT HEINZ COCOM5007541064,01795,124SHSOLE 0 0 95,124
LABORATORY CORP AMER HLDGSCOM NEW50540R4092,64621,845SHSOLE 0 0 21,845
LILLY ELI &COCOM5324571082542,201SHSOLE 0 0 2,201
MERCK &CO INCCOM58933Y1054,72261,804SHSOLE 0 0 61,804
MICROSOFT CORPCOM5949181048,45883,276SHSOLE 0 0 83,276
MONDELEZ INTL INCCL A6092071052,79569,828SHSOLE 0 0 69,828
NETFLIX INCCOM64110L106264989SHSOLE 0 0 989
NUTANIX INCCL A67059N10825,613615,856SHSOLE 0 0 615,856
ORACLE CORPCOM68389X1055,875130,137SHSOLE 0 0 130,137
PEPSICO INCCOM7134481083,51531,819SHSOLE 0 0 31,819
PHILIP MORRIS INTL INCCOM7181721094,77771,565SHSOLE 0 0 71,565
PROCTER AND GAMBLE COCOM7427181093,51038,188SHSOLE 0 0 38,188
PROSHARES TRPSHS ULT S&P 50074347R1075,46158,839SHSOLE 0 0 58,839
PROSHARES TRULTRAPRO QQQ74347X8311,66645,000SHSOLE 0 0 45,000
REDWOOD TR INCCOM75807540228218,745SHSOLE 0 0 18,745
SABRA HEALTH CARE REIT INCCOM78573L10649229,902SHSOLE 0 0 29,902
STARBUCKS CORPCOM8552441094,14564,366SHSOLE 0 0 64,366
TESLA INC COM 88160R101299900SHSOLE 0 0 900
UNITED TECHNOLOGIES CORPCOM9130171095823,558SHSOLE 0 0 3,558
UNITEDHEALTH GROUP INCCOM91324P10214,21957,080SHSOLE 0 0 57,080
VANGUARD INDEX FDSS&P 500 ETF SHS9229083633371,466SHSOLE 0 0 1,466
VANGUARD INDEX FDSGROWTH ETF9229087361,47510,980SHSOLE 0 0 10,980
VANGUARD INDEX FDSMID CAP ETF9229086295554,014SHSOLE 0 0 4,014
VERIZON COMMUNICATIONS INCCOM92343V1042434,320SHSOLE 0 0 4,320
WELLS FARGO CO NEWCOM94974610110,065218,422SHSOLE 0 0 218,422
XILINX INCCOM9839191012,02623,786SHSOLE 0 0 23,786