UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8

Report for the Calendar Year or Quarter Ended:
12-31-2024
Check here if Amendment: Amendment Number:
This Amendment (Check only one.): is a restatement.
adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
IMA Advisory Services, Inc.
Address:
1750 17TH STREET
SUITE 100
DENVER, CO 80202
Form 13F File Number:

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Valerie Ruppel
Title:
Chief Compliance Officer
Phone:
7209731634


Signature, Place, and Date of Signing:

/s/Valerie Ruppel
                         [Signature]
Denver, COLORADO
                 [City, State]
02-14-2025
                           [Date]
                          

Report Type (Check only one.):

13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
169
Form 13F Information table Value Total:
830489496
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8

COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBOTT LABSCOM002824100204,0501,804SHSOLE1,804 0 0
ABBVIE INCCOM00287Y1091,914,18410,772SHSOLE10,772 0 0
ADOBE INCCOM00724F1012,124,6814,778SHSOLE4,778 0 0
ADVANCED MICRO DEVICES INCCOM0079031071,922,49415,916SHSOLE15,916 0 0
AES CORPCOM00130H1051,598,518124,205SHSOLE124,205 0 0
ALPHABET INCCAP STK CL C02079K1075,155,78227,073SHSOLE27,073 0 0
AMAZON COM INCCOM0231351067,794,26935,527SHSOLE35,527 0 0
AMERICAN CENTY ETF TRAVANTIS EMGMKT0250726041,903,56132,379SHSOLE32,379 0 0
AMERICAN CENTY ETF TRUS SML CP VALU0250728773,327,77534,474SHSOLE34,474 0 0
AMERIPRISE FINL INCCOM03076C1063,052,9545,734SHSOLE5,734 0 0
APPLE INCCOM0378331008,289,68233,103SHSOLE33,103 0 0
AUTOMATIC DATA PROCESSING INCOM0530151031,178,2574,004SHSOLE4,004 0 0
AZENTA INCCOM1143401021,409,95028,199SHSOLE28,199 0 0
BANK AMERICA CORPCOM0605051041,688,12038,410SHSOLE38,410 0 0
BERKSHIRE HATHAWAY INC DELCL B NEW0846707021,323,1242,919SHSOLE2,919 0 0
BOSTON SCIENTIFIC CORPCOM1011371072,255,15125,248SHSOLE25,248 0 0
BROADCOM INCCOM11135F1012,129,4509,185SHSOLE9,185 0 0
CAPITAL ONE FINL CORPCOM14040H1052,370,76413,295SHSOLE13,295 0 0
CARRIER GLOBAL CORPORATIONCOM14448C1041,815,37226,509SHSOLE26,509 0 0
CHEVRON CORP NEWCOM1667641002,242,77715,485SHSOLE15,485 0 0
CINTAS CORPCOM1729081054,483,45824,540SHSOLE24,540 0 0
CITIGROUP INCCOM NEW1729674242,983,26942,382SHSOLE42,382 0 0
COCA COLA COCOM191216100501,8788,061SHSOLE8,061 0 0
COSTCO WHSL CORP NEWCOM22160K105237,314259SHSOLE259 0 0
CRISPR THERAPEUTICS AGNAMEN AKTH17182108778,38319,776SHSOLE19,776 0 0
CROWDSTRIKE HLDGS INCCL A22788C1055,263,44715,383SHSOLE15,383 0 0
DANAHER CORPORATIONCOM2358511025,031,90921,895SHSOLE21,895 0 0
DATADOG INCCL A COM23804L1034,920,70334,437SHSOLE34,437 0 0
DIAMONDBACK ENERGY INCCOM25278X1091,310,3127,998SHSOLE7,998 0 0
DISCOVER FINL SVCSCOM254709108888,6705,130SHSOLE5,130 0 0
DOCUSIGN INCCOM2561631061,252,95413,931SHSOLE13,931 0 0
DRAFTKINGS INC NEWCOM CL A26142V1051,176,48731,626SHSOLE31,626 0 0
DXC TECHNOLOGY COCOM23355L1061,504,93475,322SHSOLE75,322 0 0
DYCOM INDS INCCOM267475101272,7521,567SHSOLE1,567 0 0
ELECTRONIC ARTS INCCOM2855121091,873,07912,803SHSOLE12,803 0 0
ELEVANCE HEALTH INCCOM0367521031,337,6313,626SHSOLE3,626 0 0
EVOLENT HEALTH INCCL A30050B101221,17519,660SHSOLE19,660 0 0
EXACT SCIENCES CORPCOM30063P1051,612,03528,689SHSOLE28,689 0 0
EXELIXIS INCCOM30161Q1043,794,069113,936SHSOLE113,936 0 0
EXXON MOBIL CORPCOM30231G1023,276,04430,455SHSOLE30,455 0 0
FASTENAL COCOM3119001045,581,94277,624SHSOLE77,624 0 0
FEDEX CORPCOM31428X106540,8241,913SHSOLE1,913 0 0
FIRST TR EXCH TRADED FD IIIPFD SECS INC ETF33739E1083,542,283200,129SHSOLE200,129 0 0
FORTIVE CORPCOM34959J108939,90012,532SHSOLE12,532 0 0
FORTUNE BRANDS INNOVATIONS ICOM34964C106686,99010,054SHSOLE10,054 0 0
GENERAC HLDGS INCCOM3687361041,349,7108,705SHSOLE8,705 0 0
GRAINGER W W INCCOM3848021044,163,4983,950SHSOLE3,950 0 0
GUARDANT HEALTH INCCOM40131M109478,04615,648SHSOLE15,648 0 0
HOME DEPOT INCCOM437076102458,2301,178SHSOLE1,178 0 0
ILLINOIS TOOL WKS INCCOM4523081091,661,4616,514SHSOLE6,514 0 0
ILLUMINA INCCOM452327109404,0973,024SHSOLE3,024 0 0
INNOVATIVE INDL PPTYS INCCOM45781V1011,005,07114,664SHSOLE14,664 0 0
INTUITIVE SURGICAL INCCOM NEW46120E6022,925,0645,604SHSOLE5,604 0 0
INVESCO EXCH TRD SLF IDX FDBULETSHS 202746138J5854,666,906208,344SHSOLE208,344 0 0
INVESCO EXCH TRD SLF IDX FDBULETSHS 2029 HG46138J395244,23611,416SHSOLE11,416 0 0
INVESCO EXCH TRD SLF IDX FDBULSHS 2026 CB46138J7917,444,177383,128SHSOLE383,128 0 0
INVESCO EXCH TRD SLF IDX FDBULSHS 2027 CB46138J78312,336,333633,282SHSOLE633,282 0 0
INVESCO EXCH TRD SLF IDX FDINVSCO 28 HYCORP46138J452737,39034,012SHSOLE34,012 0 0
INVESCO EXCH TRD SLF IDX FDINVSCO 30 CORP46138J4607,890,389482,003SHSOLE482,003 0 0
INVESCO EXCH TRD SLF IDX FDINVSCO BLSH 2846138J64311,664,409579,454SHSOLE579,454 0 0
INVESCO EXCHANGE TRADED FD TS&P500 EQL FIN46137V340288,3963,985SHSOLE3,985 0 0
INVESCO EXCHANGE TRADED FD TS&P500 PUR VAL46137V258391,7514,342SHSOLE4,342 0 0
INVESCO QQQ TRUNIT SER 146090E1031,332,6602,606SHSOLE2,606 0 0
IRHYTHM TECHNOLOGIES INCCOM450056106291,2493,230SHSOLE3,230 0 0
IRON MTN INC DELCOM46284V101312,6072,954SHSOLE2,954 0 0
ISHARES INCCORE MSCI EMKT46434G103861,36816,495SHSOLE16,495 0 0
ISHARES TR3 7 YR TREAS BD464288661818,4417,083SHSOLE7,083 0 0
ISHARES TRAGGRES ALLOC ETF464289859692,3629,369SHSOLE9,369 0 0
ISHARES TRCONSER ALLOC ETF464289883243,0196,876SHSOLE6,876 0 0
ISHARES TRCORE S&P MCP ETF4642875071,414,19822,696SHSOLE22,696 0 0
ISHARES TRCORE S&P SCP ETF4642878047,891,21968,488SHSOLE68,488 0 0
ISHARES TRCORE S&P TTL STK464287150555,2534,317SHSOLE4,317 0 0
ISHARES TRCORE US AGGBD ET464287226491,6705,074SHSOLE5,074 0 0
ISHARES TREAFE SML CP ETF4642882739,271,328152,767SHSOLE152,767 0 0
ISHARES TRESG AW MSCI EAFE46435G5162,119,95427,842SHSOLE27,842 0 0
ISHARES TRESG AWARE GROWTH46436E676568,38418,124SHSOLE18,124 0 0
ISHARES TRESG EAFE ETF46436E75950,356,552779,899SHSOLE779,899 0 0
ISHARES TRGRWT ALLOCAT ETF4642898671,962,08734,502SHSOLE34,502 0 0
ISHARES TRHIGH YLD SYSTM B46435G25013,168,880280,125SHSOLE280,125 0 0
ISHARES TRIBONDS DEC25 ETF46434VBD1521,76620,829SHSOLE20,829 0 0
ISHARES TRMODERT ALLOC ETF464289875391,2249,402SHSOLE9,402 0 0
ISHARES TRMSCI ACWI EX US464288240730,53014,005SHSOLE14,005 0 0
ISHARES TRMSCI EAFE ETF4642874655,867,43677,601SHSOLE77,601 0 0
ISHARES TRMSCI EAFE MIN VL46429B6893,204,32745,316SHSOLE45,316 0 0
ISHARES TRMSCI KLD400 SOC46428857093,711,657851,724SHSOLE851,724 0 0
ISHARES TRPARIS ALGND CLIM46436E4113,083,31747,406SHSOLE47,406 0 0
ISHARES TRPARIS ALIGNED CL46438G729358,1597,000SHSOLE7,000 0 0
ISHARES TRPFD AND INCM SEC4642886873,018,86996,020SHSOLE96,020 0 0
ISHARES TRRUS 1000 GRW ETF464287614365,438910SHSOLE910 0 0
ISHARES TRRUSSELL 3000 ETF4642876892,236,1336,690SHSOLE6,690 0 0
ISHARES TRSHORT TREAS BD4642886791,851,94016,819SHSOLE16,819 0 0
J P MORGAN EXCHANGE TRADED FCORE PLUS BD ETF46641Q67012,086,832261,245SHSOLE261,245 0 0
JOHNSON & JOHNSONCOM4781601041,457,62510,079SHSOLE10,079 0 0
JPMORGAN CHASE & CO.COM46625H1005,498,46822,938SHSOLE22,938 0 0
KINDER MORGAN INC DELCOM49456B1013,939,188143,766SHSOLE143,766 0 0
KNIGHT-SWIFT TRANSN HLDGS INCL A4990491042,974,43056,079SHSOLE56,079 0 0
L3HARRIS TECHNOLOGIES INCCOM5024311091,169,9985,564SHSOLE5,564 0 0
LOWES COS INCCOM5486611071,990,9368,067SHSOLE8,067 0 0
LUMENTUM HLDGS INCCOM55024U1091,271,08715,141SHSOLE15,141 0 0
MASTEC INCCOM5763231091,355,8189,959SHSOLE9,959 0 0
MASTERCARD INCORPORATEDCL A57636Q104963,6231,830SHSOLE1,830 0 0
MERCADOLIBRE INCCOM58733R1022,416,3251,421SHSOLE1,421 0 0
MERCK & CO INCCOM58933Y1052,058,95820,531SHSOLE20,531 0 0
META PLATFORMS INCCL A30303M1027,400,26112,639SHSOLE12,639 0 0
MICRON TECHNOLOGY INCCOM5951121031,894,50222,480SHSOLE22,480 0 0
MICROSOFT CORPCOM5949181048,926,52721,178SHSOLE21,178 0 0
MP MATERIALS CORPCOM CL A553368101841,71453,956SHSOLE53,956 0 0
NIKE INCCL B6541061031,945,36525,576SHSOLE25,576 0 0
NVIDIA CORPORATIONCOM67066G10410,093,90875,165SHSOLE75,165 0 0
ONEMAIN HLDGS INCCOM68268W1033,058,67658,674SHSOLE58,674 0 0
ONTO INNOVATION INCCOM6833441053,595,40521,572SHSOLE21,572 0 0
OPEN TEXT CORPCOM683715106965,14634,080SHSOLE34,080 0 0
OREILLY AUTOMOTIVE INCCOM67103H107474,320400SHSOLE400 0 0
ORGANON & COCOMMON STOCK68622V1061,228,37982,331SHSOLE82,331 0 0
OTIS WORLDWIDE CORPCOM68902V107873,5909,433SHSOLE9,433 0 0
PROCTER AND GAMBLE COCOM7427181097,494,12344,701SHSOLE44,701 0 0
PURE STORAGE INCCL A74624M1023,014,00249,064SHSOLE49,064 0 0
QUALCOMM INCCOM7475251034,353,74428,341SHSOLE28,341 0 0
REGENERON PHARMACEUTICALSCOM75886F1071,639,7842,302SHSOLE2,302 0 0
REPLIGEN CORPCOM7599161091,044,5737,257SHSOLE7,257 0 0
SALESFORCE INCCOM79466L3022,049,8476,124SHSOLE6,124 0 0
SCHWAB STRATEGIC TRINTL EQTY ETF8085248057,677,371414,993SHSOLE414,993 0 0
SCHWAB STRATEGIC TRINTL SCEQT ETF808524888890,17725,930SHSOLE25,930 0 0
SCHWAB STRATEGIC TRUS BRD MKT ETF80852410218,607,924819,732SHSOLE819,732 0 0
SCHWAB STRATEGIC TRUS DIVIDEND EQ80852479773,406,9372,687,274SHSOLE2,687,274 0 0
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243006,855,288245,974SHSOLE245,974 0 0
SCHWAB STRATEGIC TRUS LCAP VA ETF808524409572,34121,954SHSOLE21,954 0 0
SCHWAB STRATEGIC TRUS LRG CAP ETF80852420142,716,5441,842,819SHSOLE1,842,819 0 0
SCHWAB STRATEGIC TRUS MID-CAP ETF80852450812,496,508450,975SHSOLE450,975 0 0
SCHWAB STRATEGIC TRUS SML CAP ETF80852460711,746,066454,218SHSOLE454,218 0 0
SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209374,7412,724SHSOLE2,724 0 0
SELECT SECTOR SPDR TRTECHNOLOGY81369Y803380,8671,638SHSOLE1,638 0 0
SHIFT4 PMTS INCCL A82452J1092,648,98525,525SHSOLE25,525 0 0
SMITH & WESSON BRANDS INCCOM831754106153,52515,000SHSOLE15,000 0 0
SPDR GOLD TRGOLD SHS78463V107287,1661,186SHSOLE1,186 0 0
SPDR S&P 500 ETF TRTR UNIT78462F10315,527,30726,493SHSOLE26,493 0 0
SPDR SER TRBLOOMBERG 1-3 MO78468R6637,746,18684,723SHSOLE84,723 0 0
SPDR SER TRNUVEEN BLOOMBERG78464A284354,71813,867SHSOLE13,867 0 0
SPDR SER TRPORTFOLIO S&P60078468R8535,645,733125,850SHSOLE125,850 0 0
SPDR SER TRPRTFLO S&P500 GW78464A409490,9225,585SHSOLE5,585 0 0
SPDR SER TRSPDR S&P 500 ETF78468R796637,42913,238SHSOLE13,238 0 0
STARBUCKS CORPCOM855244109793,8758,700SHSOLE8,700 0 0
TARGET CORPCOM87612E1062,029,05215,010SHSOLE15,010 0 0
TESLA INCCOM88160R1013,797,3089,403SHSOLE9,403 0 0
THE CIGNA GROUPCOM1255231002,085,1337,551SHSOLE7,551 0 0
TIDAL ETF TRADASINA SOCIAL8863648761,205,57665,663SHSOLE65,663 0 0
TIDAL TRUST IIINAACP MINO ETF45259A209202,4284,952SHSOLE4,952 0 0
TJX COS INC NEWCOM8725401092,841,93423,524SHSOLE23,524 0 0
ULTA BEAUTY INCCOM90384S3031,411,7833,246SHSOLE3,246 0 0
UNITEDHEALTH GROUP INCCOM91324P1021,996,1243,946SHSOLE3,946 0 0
VALERO ENERGY CORPCOM91913Y1003,277,32126,734SHSOLE26,734 0 0
VANECK ETF TRUSTISRAEL ETF92189F6353,260,94174,933SHSOLE74,933 0 0
VANGUARD BD INDEX FDSTOTAL BND MRKT92193783513,350,235185,652SHSOLE185,652 0 0
VANGUARD INDEX FDSLARGE CAP ETF92290863744,954,427167,405SHSOLE167,405 0 0
VANGUARD INDEX FDSS&P 500 ETF SHS9229083633,638,5706,752SHSOLE6,752 0 0
VANGUARD INDEX FDSTOTAL STK MKT9229087695,471,09218,878SHSOLE18,878 0 0
VANGUARD INTL EQUITY INDEX FALLWRLD EX US9220427754,940,09986,314SHSOLE86,314 0 0
VANGUARD INTL EQUITY INDEX FFTSE SMCAP ETF92204271811,421,50899,813SHSOLE99,813 0 0
VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF922042742852,4497,642SHSOLE7,642 0 0
VANGUARD STAR FDSVG TL INTL STK F92190976824,343,424413,192SHSOLE413,192 0 0
VANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT9219438581,173,81424,546SHSOLE24,546 0 0
VERALTO CORPCOM SHS92338C103773,1637,583SHSOLE7,583 0 0
VIASAT INCCOM92552V100265,76731,230SHSOLE31,230 0 0
VISA INCCOM CL A92826C8393,810,49412,057SHSOLE12,057 0 0
WALMART INCCOM9311421033,867,43942,707SHSOLE42,707 0 0
WARNER BROS DISCOVERY INCCOM SER A9344231041,101,944104,252SHSOLE104,252 0 0
XPO INCCOM983793100605,3884,616SHSOLE4,616 0 0
ZEBRA TECHNOLOGIES CORPORATICL A9892071054,248,42011,000SHSOLE11,000 0 0
ZOETIS INCCL A98978V1031,961,35112,038SHSOLE12,038 0 0