UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2024
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Fulcrum Equity Management
Address:
5465 LEGACY DRIVE
SUITE 650
PLANO, TX 75024
Form 13F File Number:
028-19437

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Craig A. Love
Title:
Managing Member
Phone:
214-317-4293


Signature, Place, and Date of Signing:

Craig Allen Love
                         [Signature]
Plano, TEXAS
                 [City, State]
07-18-2024
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
130
Form 13F Information table Value Total:
111421312
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBVIE INCCOM00287Y1091,383,5848,067SHSOLE0 0 0 8,067
ALPHABET INCCAP STK CL A02079K305374,7122,057SHSOLE0 0 0 2,057
AMAZON COM INCCOM023135106747,4913,868SHSOLE0 0 0 3,868
AMGEN INCCOM031162100616,6211,974SHSOLE0 0 0 1,974
APPLE INCCOM0378331001,142,0325,422SHSOLE0 0 0 5,422
BERKSHIRE HATHAWAY INC DELCL B NEW0846707021,793,9884,410SHSOLE0 0 0 4,410
BHP GROUP LTDSPONSORED ADS088606108259,2304,541SHSOLE0 0 0 4,541
BLACKROCK ETF TRUSTUS EQT FACTOR09290C103698,65514,884SHSOLE0 0 0 14,884
BNY MELLON ETF TRUSTHIGH YIELD BETA09661T800560,97511,893SHSOLE0 0 0 11,893
BOOZ ALLEN HAMILTON HLDG CORCL A099502106499,0013,242SHSOLE0 0 0 3,242
BROADCOM INCCOM11135F1011,207,394752SHSOLE0 0 0 752
BWX TECHNOLOGIES INCCOM05605H100304,9063,210SHSOLE0 0 0 3,210
CAPITAL GROUP DIVIDEND VALUESHS CREATION UNI14020W106304,3599,223SHSOLE0 0 0 9,223
CARNIVAL CORPUNIT 99/99/9999143658300207,77311,099SHSOLE0 0 0 11,099
CDW CORPCOM12514G108309,3611,382SHSOLE0 0 0 1,382
CHEVRON CORP NEWCOM166764100809,2665,174SHSOLE0 0 0 5,174
CISCO SYS INCCOM17275R102515,86410,858SHSOLE0 0 0 10,858
COCA COLA COCOM191216100237,9933,739SHSOLE0 0 0 3,739
COLGATE PALMOLIVE COCOM194162103497,5025,127SHSOLE0 0 0 5,127
CONOCOPHILLIPSCOM20825C104547,1614,784SHSOLE0 0 0 4,784
COSTCO WHSL CORP NEWCOM22160K105304,296358SHSOLE0 0 0 358
CUBESMARTCOM229663109328,1787,265SHSOLE0 0 0 7,265
CVS HEALTH CORPCOM126650100247,3434,188SHSOLE0 0 0 4,188
DAVIS FUNDAMENTAL ETF TRSELECT US EQTY23908L2071,286,55731,673SHSOLE03,834 0 27,839
DOMINION ENERGY INCCOM25746U109315,0326,429SHSOLE0 0 0 6,429
DOW INCCOM260557103247,1074,658SHSOLE0 0 0 4,658
DUKE ENERGY CORP NEWCOM NEW26441C204401,0614,001SHSOLE0 0 0 4,001
ELI LILLY & COCOM532457108366,679405SHSOLE0 0 0 405
EOG RES INCCOM26875P101549,7114,367SHSOLE0 0 0 4,367
ETF SER SOLUTIONSLHA RISK MANAGE26922B543449,90818,000SHSOLE0 0 0 18,000
ETFIS SER TR IVIRTUS REAVES UT26923G8061,100,18121,223SHSOLE02,479 0 18,744
ETFIS SER TR IINFRAC ACT MLP26923G7721,174,87228,586SHSOLE03,443 0 25,143
EXXON MOBIL CORPCOM30231G1021,172,07210,181SHSOLE0 0 0 10,181
FEDEX CORPCOM31428X106221,282738SHSOLE0 0 0 738
FIDELITY COVINGTON TRUSTMSCI INFO TECH I316092808330,5451,927SHSOLE0 0 0 1,927
FIDELITY COVINGTON TRUSTBLUE CHIP GRWTH316092352322,6717,603SHSOLE0 0 0 7,603
FIDELITY COVINGTON TRUSTMOMENTUM FACTR3160928161,262,78619,818SHSOLE02,440 0 17,378
FIRST TR EXCHANGE-TRADED FDRBA INDL ETF33738R7041,213,74617,768SHSOLE02,195 0 15,573
FRANKLIN TEMPLETON ETF TRSENIOR LOAN ETF35473P595700,16628,684SHSOLE0 0 0 28,684
GENERAL DYNAMICS CORPCOM369550108476,7151,643SHSOLE0 0 0 1,643
GLOBAL X FDSGLBL X MLP ETF37954Y3431,179,85724,327SHSOLE02,889 0 21,438
GLOBAL X FDSADAPTIVE US37954Y5741,224,31430,858SHSOLE03,754 0 27,104
GOLDMAN SACHS GROUP INCCOM38141G104200,830444SHSOLE0 0 0 444
HUNTINGTON INGALLS INDS INCCOM446413106501,2852,035SHSOLE0 0 0 2,035
INGREDION INCCOM457187102391,4273,413SHSOLE0 0 0 3,413
INNOVATOR ETFS TRUSTUS EQTY PWR BUF45782C7971,174,58430,676SHSOLE03,570 0 27,106
INVESCO EXCH TRADED FD TR IIKBW PPTY CASUT46138E5861,217,62711,886SHSOLE01,382 0 10,505
INVESCO EXCH TRADED FD TR IIS&P 500 MOMNTM46138E339329,8993,772SHSOLE0 0 0 3,772
INVESCO EXCH TRADED FD TR IINASDAQ 100 ETF46138G649331,3631,681SHSOLE0 0 0 1,681
INVESCO EXCH TRADED FD TR IIS&P ULTRA DIVIDE46138G656265,4805,926SHSOLE0 0 0 5,926
INVESCO EXCHANGE TRADED FD TS&P500 QUALITY46137V2411,208,42319,018SHSOLE02,343 0 16,675
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V357219,5281,336SHSOLE0156 0 1,180
INVESCO EXCHANGE TRADED FD TS&P MIDCAP 40046137V2251,201,95210,506SHSOLE01,294 0 9,211
INVESCO EXCHANGE TRADED FD TAEROSPACE DEFN46137V1001,279,92912,460SHSOLE01,442 0 11,018
INVESCO EXCHANGE TRADED FD TS&P MDCP MOMNTUM46137V4641,496,13213,125SHSOLE01,317 0 11,808
INVESCO EXCHANGE TRADED FD TS&P MDCP QUALITY46137V4721,119,91711,542SHSOLE01,425 0 10,117
ISHARES INCMSCI EMRG CHN46434G764217,2053,669SHSOLE0 0 0 3,669
ISHARES INCMSCI WORLD ETF4642863926,812,85846,192SHSOLE0 0 0 46,192
ISHARES INCMSCI GLB SLV&MTL464286327143,31512,473SHSOLE01,275 0 11,198
ISHARES INCCORE MSCI EMKT46434G103244,4824,567SHSOLE0 0 0 4,567
ISHARES TRCORE S&P TTL STK4642871509,622,94581,015SHSOLE0 0 0 81,015
ISHARES TRCORE TOTAL USD46434V6131,106,18724,462SHSOLE0 0 0 24,462
ISHARES TRU.S. TECH ETF4642877211,004,1376,672SHSOLE0 0 0 6,672
ISHARES TRU.S. ENERGY ETF4642877961,144,55323,845SHSOLE02,771 0 21,074
ISHARES TRMSCI USA QLT FCT46432F339712,1594,171SHSOLE0 0 0 4,171
ISHARES TRS&P 500 GRWT ETF4642873092,038,28622,026SHSOLE01,475 0 20,551
ISHARES TRMSCI ACWI ETF464288257829,2877,378SHSOLE0 0 0 7,378
ISHARES TRIBOXX HI YD ETF4642885131,131,51914,668SHSOLE0 0 0 14,668
ISHARES TRS&P 500 VAL ETF464287408392,0502,154SHSOLE0 0 0 2,154
ISHARES TRMBS ETF464288588383,5474,178SHSOLE0 0 0 4,178
ISHARES TRMSCI EAFE ETF464287465403,6345,153SHSOLE0 0 0 5,153
ISHARES TR20 YR TR BD ETF464287432605,7826,600SHSOLE0 0 0 6,600
ISHARES TREAFE VALUE ETF464288877239,1214,508SHSOLE0 0 0 4,508
ISHARES TREAFE GRWTH ETF464288885600,1555,867SHSOLE0 0 0 5,867
ISHARES TR0-5YR HI YL CP46434V407329,8407,816SHSOLE0 0 0 7,816
J P MORGAN EXCHANGE TRADED FULTRA SHRT INC46641Q8371,741,32834,502SHSOLE0 0 0 34,502
JOHNSON & JOHNSONCOM478160104671,2064,592SHSOLE0 0 0 4,592
JPMORGAN CHASE & CO.COM46625H100629,4763,112SHSOLE0 0 0 3,112
KIMBERLY-CLARK CORPCOM494368103667,3214,829SHSOLE0 0 0 4,829
KINDER MORGAN INC DELCOM49456B101295,90414,892SHSOLE0 0 0 14,892
LOCKHEED MARTIN CORPCOM539830109401,888860SHSOLE0 0 0 860
LOWES COS INCCOM5486611071,014,8884,604SHSOLE0 0 0 4,604
MARATHON PETE CORPCOM56585A102202,9811,170SHSOLE0 0 0 1,170
MCDONALDS CORPCOM580135101279,7131,098SHSOLE0 0 0 1,098
META PLATFORMS INCCL A30303M102399,074791SHSOLE0 0 0 791
MICROSOFT CORPCOM5949181041,086,9262,432SHSOLE0 0 0 2,432
NEXSTAR MEDIA GROUP INCCOMMON STOCK65336K103415,2012,501SHSOLE0 0 0 2,501
NVIDIA CORPORATIONCOM67066G1041,227,5709,937SHSOLE0 0 0 9,937
ONEOK INC NEWCOM6826801033,763,94646,155SHSOLE0 0 0 46,155
PEPSICO INCCOM713448108611,7293,709SHSOLE0 0 0 3,709
PFIZER INCCOM717081103464,32016,595SHSOLE0 0 0 16,595
PGIM ETF TRPGIM ULTRA SH BD69344A1071,650,06233,200SHSOLE0 0 0 33,200
PHILLIPS 66COM718546104572,4754,055SHSOLE0 0 0 4,055
PIMCO ETF TRENHAN SHRT MA AC72201R8331,460,00714,506SHSOLE0 0 0 14,506
PROCTER AND GAMBLE COCOM742718109569,5143,453SHSOLE0 0 0 3,453
PROSHARES TRPSHS ULT S&P 50074347R107533,4016,458SHSOLE0 0 0 6,458
QUALCOMM INCCOM747525103532,6072,674SHSOLE0 0 0 2,674
RIO TINTO PLCSPONSORED ADR767204100324,9154,928SHSOLE0 0 0 4,928
SCHWAB STRATEGIC TRUS SML CAP ETF808524607833,02017,556SHSOLE0 0 0 17,556
SCHWAB STRATEGIC TRUS LCAP GR ETF808524300650,0766,447SHSOLE0 0 0 6,447
SCHWAB STRATEGIC TRUS AGGREGATE B808524839561,77512,325SHSOLE0 0 0 12,325
SCHWAB STRATEGIC TRUS BRD MKT ETF808524102661,61810,524SHSOLE0 0 0 10,524
SELECT SECTOR SPDR TRTECHNOLOGY81369Y8031,299,7365,745SHSOLE0282 0 5,463
SELECT SECTOR SPDR TRENERGY81369Y506896,3339,834SHSOLE079 0 9,755
SELECT SECTOR SPDR TRCOMMUNICATION81369Y8521,130,77713,201SHSOLE0493 0 12,708
SELECT SECTOR SPDR TRSBI INT-UTILS81369Y886477,3537,005SHSOLE066 0 6,939
SELECT SECTOR SPDR TRINDL81369Y704713,6425,856SHSOLE0129 0 5,727
SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209403,9032,771SHSOLE0137 0 2,634
SELECT SECTOR SPDR TRFINANCIAL81369Y605921,64822,419SHSOLE0612 0 21,807
SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407287,8401,578SHSOLE081 0 1,497
SILA REALTY TRUST INCCOMMON STOCK146280508610,22528,825SHSOLE0 0 0 28,825
SOUTHERN COCOM842587107309,6593,992SHSOLE0 0 0 3,992
SPDR S&P 500 ETF TRTR UNIT78462F1033,360,5516,175SHSOLE0427 0 5,748
SPDR SER TRPORTFOLIO S&P50078464A8542,098,68532,792SHSOLE0 0 0 32,792
SPDR SER TRPRTFLO S&P500 GW78464A4091,227,79715,323SHSOLE01,888 0 13,434
SPDR SER TRBLOOMBERG 1-3 MO78468R663301,5893,286SHSOLE0544 0 2,742
STARBUCKS CORPCOM855244109231,0592,968SHSOLE0 0 0 2,968
TARGA RES CORPCOM87612G101376,9392,927SHSOLE0 0 0 2,927
TESLA INCCOM88160R101271,6891,373SHSOLE0 0 0 1,373
UNITED PARCEL SERVICE INCCL B911312106319,1252,332SHSOLE0 0 0 2,332
UNIVERSAL CORP VACOM913456109402,2988,348SHSOLE0 0 0 8,348
VALERO ENERGY CORPCOM91913Y1001,514,3099,660SHSOLE0 0 0 9,660
VANECK ETF TRUSTCLO ETF92189H748590,98511,163SHSOLE0 0 0 11,163
VANGUARD ADMIRAL FDS INC500 GRTH IDX F9219325051,154,0703,461SHSOLE0407 0 3,054
VANGUARD BD INDEX FDSTOTAL BND MRKT921937835453,4116,293SHSOLE0 0 0 6,293
VERMILION ENERGY INCCOM923725105339,19330,808SHSOLE0 0 0 30,808
VIPER ENERGY INCCL A927959106344,0759,168SHSOLE0 0 0 9,168
VISA INCCOM CL A92826C839200,002762SHSOLE0 0 0 762
VISTRA CORPCOM92840M1021,133,67613,185SHSOLE0 0 0 13,185
WALMART INCCOM9311421031,035,41715,292SHSOLE0 0 0 15,292