UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
09-30-2025
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Fulcrum Equity Management
Address:
5465 LEGACY DRIVE
SUITE 650
PLANO, TX 75024
Form 13F File Number:
028-19437

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Craig A. Love
Title:
Managing Member
Phone:
214-317-4293


Signature, Place, and Date of Signing:

Craig Allen Love
                         [Signature]
Plano, TEXAS
                 [City, State]
01-06-2026
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
94
Form 13F Information table Value Total:
98728394
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBVIE INCCOM00287Y109449,2271,940SHSOLE0 0 0 1,940
ALPHABET INCCAP STK CL A02079K305695,5672,861SHSOLE0 0 0 2,861
AMAZON COM INCCOM023135106811,9703,698SHSOLE0 0 0 3,698
AMERICAN HEALTHCARE REIT INCCOM SHS398182303416,1099,905SHSOLE0 0 0 9,905
AMPHENOL CORP NEWCL A032095101340,5602,752SHSOLE0 0 0 2,752
APPLE INCCOM0378331001,203,5464,727SHSOLE0 0 0 4,727
ARISTA NETWORKS INCCOM SHS040413205231,0961,586SHSOLE0 0 0 1,586
ASML HOLDING N VN Y REGISTRY SHSN07059210532,450550SHSOLE0 0 0 550
AURINIA PHARMACEUTICALS INCCOM05156V102114,66610,377SHSOLE0 0 0 10,377
BANCO SANTANDER S.A.ADR05964H105156,85414,967SHSOLE0 0 0 14,967
BERKSHIRE HATHAWAY INC DELCL B NEW0846707022,206,5264,389SHSOLE0 0 0 4,389
BITFARMS LTDCOM09173B10732,46711,513SHSOLE0 0 0 11,513
BLACKROCK ETF TRUSTISHARES US EQUIT09290C1031,300,41321,966SHSOLE0 0 0 21,966
BLACKROCK ETF TRUSTISHARES A I INNO09290C780382,04611,184SHSOLE0 0 0 11,184
BLACKROCK ETF TRUSTISHARES US THEMA09290C806406,79010,745SHSOLE0 0 0 10,745
BONDBLOXX ETF TRUSTBLOOMBERG TEN YR09789C812652,73413,998SHSOLE0 0 0 13,998
BROADCOM INCCOM11135F101537,2741,629SHSOLE0 0 0 1,629
BROOKFIELD CORPCL A LTD VT SH11271J107219,3193,198SHSOLE0 0 0 3,198
CHUNGHWA TELECOM CO LTDSPON ADR NEW1117133Q502234,4145,374SHSOLE0 0 0 5,374
COLUMBIA ETF TR IRESH ENHNC COR19761L706244,4816,059SHSOLE0 0 0 6,059
COSTCO WHSL CORP NEWCOM22160K105354,569383SHSOLE0 0 0 383
DOORDASH INCCL A25809K105382,4181,406SHSOLE0 0 0 1,406
DUKE ENERGY CORP NEWCOM NEW26441C204485,0013,919SHSOLE0 0 0 3,919
ELI LILLY & COCOM532457108303,323398SHSOLE0 0 0 398
ENBRIDGE INCCOM29250N105209,7624,157SHSOLE0 0 0 4,157
EXXON MOBIL CORPCOM30231G102430,4253,818SHSOLE0 0 0 3,818
FIDELITY COVINGTON TRUSTMSCI INFO TECH I316092808435,3061,959SHSOLE0 0 0 1,959
FIRST TR EXCHANGE TRADED FDRBA INDL ETF33738R704937,2219,694SHSOLE0 0 0 9,694
GE AEROSPACECOM NEW369604301220,802734SHSOLE0 0 0 734
GE VERNOVA INCCOM36828A101586,615954SHSOLE0 0 0 954
GOLDMAN SACHS GROUP INCCOM38141G104327,300411SHSOLE0 0 0 411
HSBC HLDGS PLCSPON ADR NEW404280406230,8983,253SHSOLE0 0 0 3,253
INNOVATOR ETFS TRUSTIBD 50 ETF45782C102859,95223,018SHSOLE0 0 0 23,018
INVESCO EXCH TRADED FD TR IIS&P 500 MOMNTM46138E339513,2094,239SHSOLE0 0 0 4,239
INVESCO EXCH TRADED FD TR IINASDAQ 100 ETF46138G6491,627,1546,584SHSOLE0 0 0 6,584
INVESCO EXCHANGE TRADED FD TNEXT GEN MEDIA46137V696867,58813,482SHSOLE0 0 0 13,482
INVESCO EXCHANGE TRADED FD TBUILDING & CONST46137V7791,038,45010,862SHSOLE0 0 0 10,862
INVESCO EXCHANGE TRADED FD TAEROSPACE DEFN46137V100952,2426,126SHSOLE0 0 0 6,126
INVESCO EXCHANGE TRADED FD TS&P 500 TOP 5046137V233797,66913,868SHSOLE0 0 0 13,868
ISHARES INCMSCI WORLD ETF4642863928,386,62046,192SHSOLE0 0 0 46,192
ISHARES INCCORE MSCI EMKT46434G103514,7387,809SHSOLE0 0 0 7,809
ISHARES TRCORE S&P TTL STK46428715011,528,54379,152SHSOLE0 0 0 79,152
ISHARES TRCORE INTL AGGR46435G672272,0315,310SHSOLE0 0 0 5,310
ISHARES TRMICRO-CAP ETF464288869245,5511,647SHSOLE0 0 0 1,647
ISHARES TRS&P 500 GRWT ETF464287309752,7826,236SHSOLE0 0 0 6,236
ISHARES TRMSCI ACWI ETF464288257292,3782,115SHSOLE0 0 0 2,115
ISHARES TRUS AER DEF ETF464288760952,6844,553SHSOLE0 0 0 4,553
ISHARES TRMORNINGSTAR GRWT464287119269,3332,582SHSOLE0 0 0 2,582
ISHARES TRU.S. TECH ETF4642877212,550,56313,022SHSOLE0 0 0 13,022
ISHARES TRCORE TOTAL USD46434V613517,34811,076SHSOLE0 0 0 11,076
ISHARES TRMSCI USA QLT FCT46432F339873,4504,491SHSOLE0 0 0 4,491
ISHARES TRMBS ETF464288588301,3163,167SHSOLE0 0 0 3,167
ISHARES TRCORE S&P500 ETF4642872001,026,2681,533SHSOLE0 0 0 1,533
ISHARES TREAFE VALUE ETF464288877621,3859,161SHSOLE0 0 0 9,161
ISHARES TRS&P 500 VAL ETF464287408680,9153,297SHSOLE0 0 0 3,297
JOHNSON CTLS INTL PLCSHSG51502105233,8642,127SHSOLE0 0 0 2,127
JPMORGAN CHASE & CO.COM46625H100472,8301,499SHSOLE0 0 0 1,499
LOWES COS INCCOM548661107868,6723,457SHSOLE0 0 0 3,457
MANAGED PORTFOLIO SERIESKENSINGTON HEDGE56167N183423,87516,603SHSOLE0 0 0 16,603
META PLATFORMS INCCL A30303M102661,045900SHSOLE0 0 0 900
MICROSOFT CORPCOM594918104496,274958SHSOLE0 0 0 958
NETFLIX INCCOM64110L106227,795190SHSOLE0 0 0 190
NOVARTIS AGSPONSORED ADR66987V109224,2921,749SHSOLE0 0 0 1,749
NOVO-NORDISK A SADR670100205320,1775,770SHSOLE0 0 0 5,770
NVIDIA CORPORATIONCOM67066G1042,375,64412,733SHSOLE0 0 0 12,733
ONEOK INC NEWCOM6826801033,650,07150,022SHSOLE0 0 0 50,022
ORACLE CORPCOM68389X105349,3001,242SHSOLE0 0 0 1,242
PALANTIR TECHNOLOGIES INCCL A69608A108289,6831,588SHSOLE0 0 0 1,588
RENAISSANCE CAP GREENWICH FDIPO ETF759937204809,91716,342SHSOLE0 0 0 16,342
ROYAL BK CDACOM780087102255,1581,732SHSOLE0 0 0 1,732
SCHWAB STRATEGIC TRUS AGGREGATE B808524839435,28918,547SHSOLE0 0 0 18,547
SCHWAB STRATEGIC TRUS BRD MKT ETF8085241021,082,91842,121SHSOLE0 0 0 42,121
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243001,056,45433,107SHSOLE0 0 0 33,107
SELECT SECTOR SPDR TRTECHNOLOGY81369Y8035,950,90821,113SHSOLE01,732 0 19,381
SELECT SECTOR SPDR TRSBI INT-UTILS81369Y886648,6687,438SHSOLE0357 0 7,081
SELECT SECTOR SPDR TRENERGY81369Y506276,4183,094SHSOLE0 0 0 3,094
SELECT SECTOR SPDR TRCOMMUNICATION81369Y8522,366,80819,995SHSOLE01,548 0 18,447
SELECT SECTOR SPDR TRINDL81369Y7041,529,0369,914SHSOLE0626 0 9,288
SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209880,1116,324SHSOLE0600 0 5,724
SELECT SECTOR SPDR TRFINANCIAL81369Y6051,940,45136,021SHSOLE03,433 0 32,588
SELECT SECTOR SPDR TRSBI CONS DISCR81369Y4071,732,8377,231SHSOLE0535 0 6,696
SILA REALTY TRUST INCCOMMON STOCK146280508766,76330,548SHSOLE0 0 0 30,548
SPDR S&P 500 ETF TRTR UNIT78462F1038,972,47413,469SHSOLE056 0 13,413
SPDR SERIES TRUSTPRTFLO S&P500 GW78464A409356,8293,414SHSOLE0 0 0 3,414
SPDR SERIES TRUSTBLOOMBERG 1-3 MO78468R663214,0532,333SHSOLE0 0 0 2,333
SPDR SERIES TRUSTS&P KENSHO FINAL78468R630950,00412,461SHSOLE0 0 0 12,461
SPDR SERIES TRUSTS&P TELECOM78464A540932,5426,665SHSOLE0 0 0 6,665
SPDR SERIES TRUSTPORTFOLIO S&P50078464A8541,176,80915,022SHSOLE0 0 0 15,022
SPOTIFY TECHNOLOGY S ASHSL8681T102205,212294SHSOLE0 0 0 294
TESLA INCCOM88160R101624,3871,404SHSOLE0 0 0 1,404
VANGUARD SCOTTSDALE FDSVNG RUS1000GRW92206C680346,4662,875SHSOLE0 0 0 2,875
VERIZON COMMUNICATIONS INCCOM92343V104206,1694,691SHSOLE0 0 0 4,691
WALMART INCCOM9311421031,620,85515,727SHSOLE0 0 0 15,727
WORLD GOLD TRSPDR GLD MINIS98149E303283,0183,702SHSOLE0 0 0 3,702