UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2017
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
ROWLAND & CO INVESTMENT COUNSEL/ADV
Address:
3353 PEACHTREE RD
555 ATLANTA FINANCIAL CENTER
ATLANTA, GA 30326
Form 13F File Number:
028-16721

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Charles R. Dickerson
Title:
CCO
Phone:
404-816-5350


Signature, Place, and Date of Signing:

Charles R. Dickerson
                         [Signature]
Atlanta, GEORGIA
                 [City, State]
08-15-2017
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
405355
Form 13F Information table Value Total:
236155371
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
3M COMPANYCOM88579Y1011,313,3436,301SHSOLE6,301 0 0
A T & T INCCOM00206R1024,863,789128,821SHSOLE128,821 0 0
ABERCROMBIE & FITCH CLASS ACOM002896207240,87619,290SHSOLE19,290 0 0
ACUITY BRANDS INCCOM00508Y102327,3961,603SHSOLE1,603 0 0
AFLAC INCCOM0010551021,890,45624,311SHSOLE24,311 0 0
AIR PROD & CHEMICALSCOM009158106229,7591,601SHSOLE1,601 0 0
ALTRIA GROUP INCCOM02209S103188,5292,528SHSOLE2,528 0 0
AMGEN INCORPORATEDCOM0311621003,385,97119,624SHSOLE19,624 0 0
APPLE INCCOM0378331004,799,67433,205SHSOLE33,205 0 0
AUTO DATA PROCESSINGCOM0530151038,654,63184,274SHSOLE84,274 0 0
BANK OF AMERICA CORPCOM060505104125,1675,146SHSOLE5,146 0 0
BANK OF MONTREAL FCOM063671101328,9414,476SHSOLE4,476 0 0
BAXTER INTERNATIONALCOM071813109442,3107,304SHSOLE7,304 0 0
BB&T CORPORATIONCOM0549371075,289,835116,398SHSOLE116,398 0 0
BED BATH & BEYONDCOM0758961001,506,62549,448SHSOLE49,448 0 0
BEMIS CO INCCOM0814371052,538,90454,821SHSOLE54,821 0 0
BERKSHIRE HATHAWAY CLASS BCOM084670702348,0702,050SHSOLE2,050 0 0
BIOGEN INCCOM09062x103136,696506SHSOLE506 0 0
BIO-TECHNE CORPCOM09073M1042,584,54721,900SHSOLE21,900 0 0
BOEING COCOM097023105459,7762,322SHSOLE2,322 0 0
BRISTOL-MYERS SQUIBBCOM110122108325,5115,825SHSOLE5,825 0 0
BROWN & BROWN INCCOM115236101192,7794,465SHSOLE4,465 0 0
BROWN FORMAN CORP CLASS BCOM109194100243,7934,999SHSOLE4,999 0 0
CARNIVAL CORP FCOM143658300115,0981,751SHSOLE1,751 0 0
CHEVRON CORPORATIONCOM1667641004,154,48739,770SHSOLE39,770 0 0
CHUBB LTD FCOM1712321016,729,51646,294SHSOLE46,294 0 0
CHURCH & DWIGHT COCOM171340102393,4527,573SHSOLE7,573 0 0
CINTAS CORPCOM172908105658,4095,213SHSOLE5,213 0 0
CLOROX COMPANYCOM189054109494,7443,706SHSOLE3,706 0 0
COCA COLA COMPANYCOM19121610010,931,707242,780SHSOLE242,780 0 0
COLGATE-PALMOLIVE COCOM194162103264,4733,562SHSOLE3,562 0 0
COMMERCE BANCSHARESCOM200525103125,7892,208SHSOLE2,208 0 0
COMPASS MINERALS INTCOM20451N1011,809,61027,695SHSOLE27,695 0 0
CONOCOPHILLIPSCOM20825C1043,107,92370,228SHSOLE70,228 0 0
CONSOLIDATED EDISONCOM209115104550,3156,794SHSOLE6,794 0 0
COPART INCCOM2172041061,929,37960,649SHSOLE60,649 0 0
CORNING INCCOM219350105114,2593,792SHSOLE3,792 0 0
COSTCO WHOLESALE COCOM22160K105561,9683,508SHSOLE3,508 0 0
CSX CORPCOM1264081032,890,57952,899SHSOLE52,899 0 0
CULLEN FROST BANKERSCOM2298991094,846,12251,510SHSOLE51,510 0 0
CUMMINS INCCOM2310211062,283,44814,035SHSOLE14,035 0 0
DENTSPLY SIRONA INCCOM24906P1093,313,64551,128SHSOLE51,128 0 0
DEVON ENERGY CORPCOM25179M1031,809,99856,222SHSOLE56,222 0 0
DOMINION RES INC VACOM25746U109267,4013,473SHSOLE3,473 0 0
DUKE ENERGY CORPCOM26441C2042,033,18524,286SHSOLE24,286 0 0
ELI LILLY & COMPANYCOM5324571083,711,37745,071SHSOLE45,071 0 0
EMERSON ELECTRIC COCOM291011104941,95315,718SHSOLE15,718 0 0
EVEREST RE GROUP LTD FCOM012268483720,6052,835SHSOLE2,835 0 0
EXXON MOBIL CORPCOM30231G1026,224,40776,938SHSOLE76,938 0 0
FACEBOOK INC CLASS ACOM30303M102254,2721,681SHSOLE1,681 0 0
FLUOR CORPORATIONCOM343412102357,7107,770SHSOLE7,770 0 0
GENERAL ELECTRIC COCOM3696041035,189,238191,865SHSOLE191,865 0 0
GENUINE PARTS COCOM3724601056,373,36068,624SHSOLE68,624 0 0
GILEAD SCIENCES INCCOM375558103153,0432,163SHSOLE2,163 0 0
GRANITE CONSTRUCTIONCOM387328107229,2744,720SHSOLE4,720 0 0
HOME DEPOT INCCOM4370761025,642,65236,734SHSOLE36,734 0 0
HONEYWELL INTL INCCOM438516106498,8593,735SHSOLE3,735 0 0
HORMEL FOODS CORPCOM440452100605,17117,720SHSOLE17,720 0 0
IBM CORPCOM459200101375,3422,434SHSOLE2,434 0 0
ILLINOIS TOOL WORKSCOM452308109517,6583,607SHSOLE3,607 0 0
INTEL CORPCOM45814010010,344,661305,729SHSOLE305,729 0 0
J M SMUCKER COCOM832696405716,5266,044SHSOLE6,044 0 0
JOHNSON & JOHNSONCOM4781601049,484,09871,580SHSOLE71,580 0 0
JPMORGAN CHASE & COCOM46625H100712,8837,786SHSOLE7,786 0 0
KIMBERLY-CLARK CORPCOM4943681033,163,63224,428SHSOLE24,428 0 0
LEGGETT & PLATT INCCOM5246601071,310,15024,931SHSOLE24,931 0 0
MARATHON PETE CORPCOM56585A102104,2211,984SHSOLE1,984 0 0
MASCO CORPCOM574599106264,1306,882SHSOLE6,882 0 0
MAXIM INTEGRATED PROCOM57772K101337,2927,525SHSOLE7,525 0 0
MC CORMICK & CO INCCOM579780206307,9023,148SHSOLE3,148 0 0
MC DONALDS CORPCOM5801351017,695,67250,144SHSOLE50,144 0 0
MERCK & CO INCCOM58933Y1053,176,47749,532SHSOLE49,532 0 0
MEREDITH CORPCOM5894331011,529,61025,700SHSOLE25,700 0 0
MICROSOFT CORPCOM5949181045,262,09576,068SHSOLE76,068 0 0
MID AMERICA APARTMEN REITCOM59522j103107,3171,018SHSOLE1,018 0 0
MIMEDX GROUP INCCOM6024961013,040,150205,000SHSOLE205,000 0 0
MINERALS TECH INCCOM603158106266,4373,625SHSOLE3,625 0 0
MONSANTO COCOM61166W101424,1273,574SHSOLE3,574 0 0
NEXTERA ENERGY INCCOM65339F101199,3641,420SHSOLE1,420 0 0
NORDSTROM INCCOM6556641001,405,70629,268SHSOLE29,268 0 0
NUCOR CORPCOM670346105173,4252,983SHSOLE2,983 0 0
OWENS &MINOR INC HLDCOM6907321021,177,18036,752SHSOLE36,752 0 0
PACKAGING CORP OF AMCOM695156109358,7803,216SHSOLE3,216 0 0
PAYCHEX INCCOM7043261071,747,56730,715SHSOLE30,715 0 0
PEPSICO INCORPORATEDCOM713448108296,2522,558SHSOLE2,558 0 0
PFIZER INCORPORATEDCOM7170811032,102,50662,569SHSOLE62,569 0 0
PHILIP MORRIS INTLCOM718172109221,1841,878SHSOLE1,878 0 0
PROCTER & GAMBLECOM742718109712,7648,174SHSOLE8,174 0 0
PROGRESSIVE CO OHIOCOM7433151037,339,236166,396SHSOLE166,396 0 0
PUBLIC STORAGE REITCOM74460D109140,629673SHSOLE673 0 0
QUALCOMM INCCOM7475251034,671,72884,338SHSOLE84,338 0 0
REGIONS FINANCIAL COCOM7591EP100240,82516,405SHSOLE16,405 0 0
ROSS STORES INCCOM778296103333,1685,760SHSOLE5,760 0 0
SCHWAB INTERNATIONAL EQUITY ETFCOM808524805558,78117,590SHSOLE17,590 0 0
SCHWAB US DIVIDEND EQUITY ETFCOM80589M102172,7523,825SHSOLE3,825 0 0
SHERWIN WILLIAMS COCOM824348106127,998364SHSOLE364 0 0
SIMON PPTY GROUP REITCOM828806109168,8561,045SHSOLE1,045 0 0
SNAP ON INCCOM833034101173,6031,095SHSOLE1,095 0 0
SONOCO PRODUCTS COCOM8354951022,163,34642,023SHSOLE42,023 0 0
SOUTHERN COMPANYCOM842587107570,86911,886SHSOLE11,886 0 0
STARBUCKS CORPCOM855244109141,6442,421SHSOLE2,421 0 0
SUNTRUST BANKS INCCOM8679141033,802,92966,962SHSOLE66,962 0 0
SYSCO CORPORATIONCOM8718291075,789,146114,739SHSOLE114,739 0 0
T ROWE PRICE GROUPCOM74144T108120,5991,620SHSOLE1,620 0 0
TARGET CORPORATIONCOM87612E106154,6732,956SHSOLE2,956 0 0
TELEFLEX INCORPORATECOM8793691062,439,69711,704SHSOLE11,704 0 0
TEXAS INSTRUMENTSCOM882508104162,6012,106SHSOLE2,106 0 0
TORCHMARK CORPCOM8910271041,462,02119,075SHSOLE19,075 0 0
UNITED NATURAL FOODSCOM911163103357,0409,700SHSOLE9,700 0 0
UNITED PARCEL SRVC CLASS BCOM9113121063,186,49128,796SHSOLE28,796 0 0
UNITED TECHNOLOGIESCOM913017109142,8831,167SHSOLE1,167 0 0
VANGUARD TOTAL STOCK MARKET ETFCOM922908769563,5964,518SHSOLE4,518 0 0
VERIZON COMMUNICATNCOM92343V104308,8926,919SHSOLE6,919 0 0
VF CORPORATIONCOM918204108311,0185,399SHSOLE5,399 0 0
W E C ENERGY GROUP ICOM92939u106715,25811,634SHSOLE11,634 0 0
WALGREENS BOOTS ALLICOM931427108946,26612,100SHSOLE12,100 0 0
WAL-MART STORES INCCOM9311421035,310,50370,033SHSOLE70,033 0 0
WALT DISNEY COCOM254687106132,5621,248SHSOLE1,248 0 0
WELLS FARGO BK N ACOM949746101277,7644,999SHSOLE4,999 0 0
WERNER ENTERPRISESCOM9507551083,503,920119,384SHSOLE119,384 0 0
WESTERN UNION COCOM959802109542,15228,485SHSOLE28,485 0 0
WEYERHAEUSER CO REITCOM9621661045,327,717158,764SHSOLE158,764 0 0
WHOLE FOODS MARKETCOM9668371063,343,47379,325SHSOLE79,325 0 0
ZEBRA TECHNOLOGIES CLASS ACOM9892071052,210,82121,958SHSOLE21,958 0 0