UNITED STATES
 
SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
 
FORM 8-K 
 
 
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
 
 
Date of Report (Date of earliest event reported):
 
June 2, 2009
 
 
 
CenturyTel, Inc. 
 
(Exact name of registrant as specified in its charter)
 
 
 
Louisiana
(State or other jurisdiction of
incorporation or organization)
1-7784
(Commission File Number)
72-0651161
(I.R.S. Employer
Identification No.)
 
 
 
100 CenturyTel Drive, Monroe, Louisiana 71203
 
(Address of principal executive offices) (Zip Code)
 
Registrant's telephone number, including area code: (318) 388-9000
 
 
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
 
[ ]
 
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
 
[ ]
 
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240. 14a-12)
 
 
[ ]
 
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
 
[ ]
 
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 
Item 8.01     Other Events
 
On June 2, 2009,  CenturyTel, Inc. and Embarq Corporation announced the selection of CenturyLink as the name of their combined company.  Please see the accompanying press release included as Exhibit 99.1 concerning this announcement.
 
 Item 9.01.    Financial Statements and Exhibits.
 
(d)
    Exhibits.
 
99.1
 
   Press release dated June 2, 2009 announcing name and logo of combined company.
 
 
 
  
 

 
 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
   
 
CENTURYTEL, INC.
 
Dated:  June 4, 2009
 
/s/ Neil A. Sweasy
   
Neil A. Sweasy
   
Vice President and Controller
 
 

 Exhibit 99.1

For Immediate Release


Contacts:
For CenturyTel
Analysts & Investors
Tony Davis
318-388-9525
tony.davis@centurytel.com
 
Media
Annmarie Sartor
318-388-9671
annmarie.sartor@centurytel.com
For EMBARQ
Analysts & Investors
Kevin Olin
866-591-1964
investorrelations@embarq.com
 
Media
Debra Peterson
913-323-4881
Debra.D.Peterson@embarq.com

CenturyTel and EMBARQ announce name and logo of combined company

Legacy brands to be used during transitional period

MONROE, La. and OVERLAND PARK, Kan., June 2, 2009 -- CenturyTel, Inc. (NYSE: CTL) and EMBARQ Corporation (NYSE: EQ) today announce the selection of CenturyLink as the name of their combined company.

The company will begin operating under the corporate name CenturyLink immediately upon the closing of the transaction.  CenturyLink expects to trade on the New York Stock Exchange under the symbol CTL, the current symbol of CenturyTel, Inc. and will be found on the Internet at www.centurylink.com.

“Our new brand name was selected because our customers and employees told us it reflected a company that is forward-looking and committed to linking the country together,” said Glen F. Post III, who will be chief executive officer of CenturyLink.

“CenturyLink is a company that embodies the idea of ‘moving forward’—helping its customers and employees enjoy the benefit of the latest technologies and excellent customer service through the company’s determination, accessibility and value delivery,” Post said.

Full deployment of the brand is expected to occur in the months following closing.  As markets are converted to the new brand, customers will receive advance notification and CenturyLink will begin to appear on building signage, company vehicles and marketing materials.

To support the new name, Post added that a new logo had been selected to represent the power of connecting people and businesses to each other and to new opportunities, both locally and nationally.

The closing of the merger of the two companies remains subject to the required and pending federal regulatory approval.

Monigle Associates, a brand consulting agency based in Denver, Colo., was a key partner in the development of the brand strategy, name and logo.
 
CenturyLink
About CenturyTel

CenturyTel (NYSE: CTL) is a leading provider of communications, high-speed Internet and entertainment services in small-to-mid-size cities through our broadband and fiber transport networks. Included in the S&P 500 Index, CenturyTel delivers advanced communications with a personal touch to customers in 25 states. Visit us at www.centurytel.com.

About EMBARQ

Embarq Corporation (NYSE: EQ), headquartered in Overland Park, Kansas, offers a complete suite of communications services. EMBARQ has operations in 18 states and is in the Fortune 500(R) list of America's largest corporations. For consumers, EMBARQ offers an innovative portfolio of services that includes reliable local and long distance home phone service, high-speed Internet, wireless, and satellite TV from DISH Network(R) -- all on one monthly bill. For businesses, EMBARQ has a comprehensive range of flexible and integrated services designed to help businesses of all sizes be more productive and communicate with their customers. This service portfolio includes local voice and data services, long distance, Business Class High Speed Internet, wireless, satellite TV from DIRECTV(R), enhanced data network services, voice and data communication equipment and managed network services. For more information, visit embarq.com.

Forward Looking Statements

Except for the historical and factual information contained herein, the matters set forth in this press release, including statements as to the expected benefits of the acquisition such as efficiencies, cost savings, enhanced revenues, growth potential, market profile and financial strength, and the competitive ability and position of the combined company, and other statements identified by words such as "estimates," "expects," "projects," "plans," and similar expressions are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including receipt of required approvals by regulatory agencies, the possibility that the anticipated benefits from the acquisition cannot be fully realized or may take longer to realize than expected, the possibility that costs or difficulties related to the integration of EMBARQ operations into CenturyTel will be greater than expected, the ability of the combined company to retain and hire key personnel, the impact of regulatory, competitive and technological changes and other risk factors relating to our industry as detailed from time to time in each of CenturyTel's and EMBARQ's reports filed with the Securities and Exchange Commission (SEC). There can be no assurance regarding the timing of the consummation of the merger or that the proposed acquisition will in fact be consummated. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof. Unless legally required, CenturyTel and EMBARQ undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.