UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
09-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Ballast, Inc.
Address:
360 E. Vine St.
Suite 400
Lexington, KY 40507
Form 13F File Number:
028-18348

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
John Boardman
Title:
President
Phone:
859-226-0625


Signature, Place, and Date of Signing:

/s/ John Boardman
                         [Signature]
Lexington, KENTUCKY
                 [City, State]
10-18-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
110
Form 13F Information table Value Total:
250986095
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBOTT LABSCOM002824100381,4923,939SHSOLE 0 0 3,939
ABBVIE INCCOM00287Y109261,4511,754SHSOLE 0 0 1,754
ADVANCED MICRO DEVICES INCCOM007903107853,9208,305SHSOLE 0 0 8,305
AFLAC INCCOM001055102344,4544,488SHSOLE 0 0 4,488
ALPHABET INCCAP STK CL C02079K107511,5783,880SHSOLE 0 0 3,880
ALPHABET INCCAP STK CL A02079K305506,6903,872SHSOLE 0 0 3,872
AMAZON COM INCCOM0231351061,661,71313,072SHSOLE 0 0 13,072
APPLE INCCOM0378331009,054,85152,887SHSOLE 0 0 52,887
APPLE INCCOM03783310085,605500SHPutSOLE 0 0 500
AT&T INCCOM00206R102621,13741,354SHSOLE 0 0 41,354
BANK AMERICA CORPCOM0605051041,142,37641,723SHSOLE 0 0 41,723
BERKSHIRE HATHAWAY INC DELCL B NEW0846707021,786,1805,099SHSOLE 0 0 5,099
BOEING COCOM097023105992,3275,177SHSOLE 0 0 5,177
CATERPILLAR INCCOM149123101771,2252,825SHSOLE 0 0 2,825
CHEVRON CORP NEWCOM166764100334,3731,983SHSOLE 0 0 1,983
CHUBB LIMITEDCOMH1467J104963,6654,629SHSOLE 0 0 4,629
CHURCH & DWIGHT CO INCCOM171340102237,5972,593SHSOLE 0 0 2,593
CINCINNATI FINL CORPCOM172062101297,1522,905SHSOLE 0 0 2,905
CISCO SYS INCCOM17275R1021,113,58520,714SHSOLE 0 0 20,714
COCA COLA COCOM191216100786,46314,049SHSOLE 0 0 14,049
COGNIZANT TECHNOLOGY SOLUTIOCL A192446102309,5724,570SHSOLE 0 0 4,570
CONOCOPHILLIPSCOM20825C104535,8654,473SHSOLE 0 0 4,473
CONSOLIDATED EDISON INCCOM2091151041,140,02913,329SHSOLE 0 0 13,329
CONSTELLATION BRANDS INCCL A21036P108447,8701,782SHSOLE 0 0 1,782
CORNING INCCOM219350105355,64611,672SHSOLE 0 0 11,672
COSTCO WHSL CORP NEWCOM22160K1051,605,6162,842SHSOLE 0 0 2,842
DANAHER CORPORATIONCOM235851102989,4233,988SHSOLE 0 0 3,988
DEERE & COCOM244199105795,5172,108SHSOLE 0 0 2,108
DISNEY WALT COCOM254687106764,7079,435SHSOLE 0 0 9,435
DUKE ENERGY CORP NEWCOM NEW26441C2041,381,09215,648SHSOLE 0 0 15,648
DUPONT DE NEMOURS INCCOM26614N1021,053,13014,119SHSOLE 0 0 14,119
ELI LILLY & COCOM5324571082,221,0334,135SHSOLE 0 0 4,135
EMERSON ELEC COCOM291011104276,0942,859SHSOLE 0 0 2,859
EXXON MOBIL CORPCOM30231G102882,5557,506SHSOLE 0 0 7,506
FEDEX CORPCOM31428X106278,6961,052SHSOLE 0 0 1,052
GENERAL DYNAMICS CORPCOM369550108364,6011,650SHSOLE 0 0 1,650
GENERAL MLS INCCOM370334104205,1523,206SHSOLE 0 0 3,206
GREEN BRICK PARTNERS INCCOM3927091013,050,73673,494SHSOLE 0 0 73,494
GSK PLCSPONSORED ADR37733W204246,6456,804SHSOLE 0 0 6,804
GXO LOGISTICS INCORPORATEDCOMMON STOCK36262G101276,1834,709SHSOLE 0 0 4,709
HOME DEPOT INCCOM4370761021,304,1234,316SHSOLE 0 0 4,316
HONEYWELL INTL INCCOM438516106921,2984,987SHSOLE 0 0 4,987
INTEL CORPCOM458140100840,97123,656SHSOLE 0 0 23,656
INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL46138E35410,222,071173,874SHSOLE 0 0 173,874
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V3579,083,59664,109SHSOLE 0 0 64,109
INVESCO EXCHANGE TRADED FD TS&P500 QUALITY46137V24117,030,283340,333SHSOLE 0 0 340,333
ISHARES TRCORE S&P SCP ETF464287804428,4474,542SHSOLE 0 0 4,542
ISHARES TRRUS 1000 GRW ETF4642876146,741,62125,345SHSOLE 0 0 25,345
ISHARES TR1 3 YR TREAS BD46428745713,727,006169,532SHSOLE 0 0 169,532
ISHARES TRRUS MDCP VAL ETF464287473259,4942,487SHSOLE 0 0 2,487
ISHARES TRIBOXX INV CP ETF4642872421,495,00114,654SHSOLE 0 0 14,654
ISHARES TRMSCI EMG MKT ETF464287234238,0986,274SHSOLE 0 0 6,274
ISHARES TRPFD AND INCM SEC4642886879,652,914320,163SHSOLE 0 0 320,163
ISHARES TRCORE S&P500 ETF464287200957,2572,229SHSOLE 0 0 2,229
ISHARES TRCORE US AGGBD ET4642872261,509,15416,048SHSOLE 0 0 16,048
ISHARES TRRUS 1000 VAL ETF4642875984,933,96932,499SHSOLE 0 0 32,499
ISHARES TRCORE S&P MCP ETF464287507593,4532,380SHSOLE 0 0 2,380
JOHNSON & JOHNSONCOM4781601042,866,11218,402SHSOLE 0 0 18,402
JPMORGAN CHASE & COCOM46625H1001,818,40612,539SHSOLE 0 0 12,539
KIMBERLY-CLARK CORPCOM4943681031,155,0849,558SHSOLE 0 0 9,558
MARSH & MCLENNAN COS INCCOM571748102208,3791,095SHSOLE 0 0 1,095
MASTERCARD INCORPORATEDCL A57636Q104269,219680SHSOLE 0 0 680
MCDONALDS CORPCOM580135101567,9772,156SHSOLE 0 0 2,156
MEDTRONIC PLCSHSG5960L103859,53110,969SHSOLE 0 0 10,969
MERCK & CO INCCOM58933Y105361,6633,513SHSOLE 0 0 3,513
MICRON TECHNOLOGY INCCOM595112103909,83313,374SHSOLE 0 0 13,374
MICROSOFT CORPCOM5949181044,142,95613,121SHSOLE 0 0 13,121
MONDELEZ INTL INCCL A609207105350,5395,051SHSOLE 0 0 5,051
NEXTERA ENERGY INCCOM65339F101248,0664,330SHSOLE 0 0 4,330
NIKE INCCL B654106103987,85010,331SHSOLE 0 0 10,331
NORFOLK SOUTHN CORPCOM655844108557,9032,833SHSOLE 0 0 2,833
NORTHERN TR CORPCOM665859104838,76312,072SHSOLE 0 0 12,072
NORTHROP GRUMMAN CORPCOM666807102309,894704SHSOLE 0 0 704
NORTHWESTERN CORPCOM NEW668074305297,9726,200SHSOLE 0 0 6,200
ORACLE CORPCOM68389X105468,3784,422SHSOLE 0 0 4,422
PACER FDS TRUS CASH COWS 10069374H88111,004,987222,638SHSOLE 0 0 222,638
PEPSICO INCCOM713448108668,4413,945SHSOLE 0 0 3,945
PFIZER INCCOM7170811031,040,04531,355SHSOLE 0 0 31,355
PHILIP MORRIS INTL INCCOM718172109249,0402,690SHSOLE 0 0 2,690
PNC FINL SVCS GROUP INCCOM693475105986,4578,035SHSOLE 0 0 8,035
PROCTER AND GAMBLE COCOM7427181092,058,66814,114SHSOLE 0 0 14,114
QUEST DIAGNOSTICS INCCOM74834L100208,6241,712SHSOLE 0 0 1,712
RTX CORPORATIONCOM75513E101826,00011,477SHSOLE 0 0 11,477
SALESFORCE INCCOM79466L3021,084,8735,350SHSOLE 0 0 5,350
SCHWAB STRATEGIC TRUS DIVIDEND EQ808524797332,5724,700SHSOLE 0 0 4,700
SHERWIN WILLIAMS COCOM824348106628,4432,464SHSOLE 0 0 2,464
SPDR S&P 500 ETF TRTR UNIT78462F103423,205990SHSOLE 0 0 990
SPDR SER TRPRTFLO S&P500 GW78464A409283,2994,779SHSOLE 0 0 4,779
SPDR SER TRPRTFLO S&P500 VL78464A508296,9897,198SHSOLE 0 0 7,198
STRYKER CORPORATIONCOM863667101451,4421,652SHSOLE 0 0 1,652
TARGET CORPCOM87612E1061,205,54510,903SHSOLE 0 0 10,903
TESLA INCCOM88160R101217,942871SHSOLE 0 0 871
TEXAS INSTRS INCCOM8825081041,078,7246,784SHSOLE 0 0 6,784
TRAVELERS COMPANIES INCCOM89417E1091,107,4056,781SHSOLE 0 0 6,781
TRUIST FINL CORPCOM89832Q1091,112,92938,900SHSOLE 0 0 38,900
UNION PAC CORPCOM907818108558,1502,741SHSOLE 0 0 2,741
UNITEDHEALTH GROUP INCCOM91324P1026,410,27212,714SHSOLE 0 0 12,714
VALERO ENERGY CORPCOM91913Y100808,3145,704SHSOLE 0 0 5,704
VANGUARD INDEX FDSVALUE ETF922908744387,7212,811SHSOLE 0 0 2,811
VANGUARD INDEX FDSMID CAP ETF92290862926,098,406125,328SHSOLE 0 0 125,328
VANGUARD INDEX FDSSMALL CP ETF92290875119,582,865103,575SHSOLE 0 0 103,575
VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428581,480,60937,761SHSOLE 0 0 37,761
VANGUARD INTL EQUITY INDEX FALLWRLD EX US92204277511,211,906216,154SHSOLE 0 0 216,154
VANGUARD WHITEHALL FDSHIGH DIV YLD92194640610,775,275104,290SHSOLE 0 0 104,290
VANGUARD WORLD FDSINF TECH ETF92204A7021,955,4244,713SHSOLE 0 0 4,713
VANGUARD WORLD FDSHEALTH CAR ETF92204A5046,920,75629,437SHSOLE 0 0 29,437
VERIZON COMMUNICATIONS INCCOM92343V104596,70118,411SHSOLE 0 0 18,411
WALMART INCCOM9311421031,328,5398,307SHSOLE 0 0 8,307
WELLS FARGO CO NEWCOM949746101232,4935,690SHSOLE 0 0 5,690
XPO INCCOM983793100327,7574,390SHSOLE 0 0 4,390