UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Brand Asset Management Group, Inc.
Address:
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD, MO 63017
Form 13F File Number:
028-18859

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Sara Smith
Title:
Chief Compliance Officers and Operations Specialist
Phone:
636-532-7333


Signature, Place, and Date of Signing:

Sara Smith
                         [Signature]
Chesterfield, MISSOURI
                 [City, State]
07-19-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
73
Form 13F Information table Value Total:
209560195
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
AMEREN CORPCOM023608102246,9813,024SHSOLE 0 0 3,024
APPLE INCCOM0378331001,233,2446,358SHSOLE 0 0 6,358
BERKSHIRE HATHAWAY INC DELCL B NEW084670702532,9831,563SHSOLE 0 0 1,563
COLUMBIA ETF TR IIEM CORE EX ETF19762B202256,3148,962SHSOLE 0 0 8,962
DIMENSIONAL ETF TRUSTINTERNATNAL VAL25434V807265,1998,073SHSOLE 0 0 8,073
INTERNATIONAL BUSINESS MACHSCOM459200101300,2702,244SHSOLE 0 0 2,244
INVESCO QQQ TRUNIT SER 146090E103374,9621,015SHSOLE 0 0 1,015
ISHARES INCCORE MSCI EMKT46434G10320,668,064419,316SHSOLE 0 0 419,316
ISHARES TRCORE MSCI EAFE46432F842290,5204,304SHSOLE 0 0 4,304
ISHARES TRCORE S&P MCP ETF46428750722,306,02085,307SHSOLE 0 0 85,307
ISHARES TRCORE S&P SCP ETF464287804262,5782,635SHSOLE 0 0 2,635
ISHARES TRCORE S&P500 ETF4642872004,653,38810,440SHSOLE 0 0 10,440
ISHARES TREAFE SML CP ETF46428827316,647,126282,250SHSOLE 0 0 282,250
ISHARES TRJPMORGAN USD EMG464288281721,8138,341SHSOLE 0 0 8,341
ISHARES TRMICRO-CAP ETF464288869553,6055,065SHSOLE 0 0 5,065
ISHARES TRMORNINGSTAR GRWT4642871192,352,34637,733SHSOLE 0 0 37,733
ISHARES TRMORNINGSTAR VALU464288109830,23712,481SHSOLE 0 0 12,481
ISHARES TRMORNINGSTR US EQ4642871273,603,15158,991SHSOLE 0 0 58,991
ISHARES TRMRGSTR MD CP ETF4642882082,421,78838,265SHSOLE 0 0 38,265
ISHARES TRMRGSTR MD CP GRW464288307235,3513,862SHSOLE 0 0 3,862
ISHARES TRMRGSTR SM CP ETF4642885051,609,85232,378SHSOLE 0 0 32,378
ISHARES TRMSCI ACWI ETF464288257393,7214,104SHSOLE 0 0 4,104
ISHARES TRMSCI EAFE ETF464287465476,6886,575SHSOLE 0 0 6,575
ISHARES TRMSCI EMG MKT ETF464287234775,97719,615SHSOLE 0 0 19,615
ISHARES TRRUS 1000 ETF4642876221,760,3467,222SHSOLE 0 0 7,222
ISHARES TRRUS 1000 GRW ETF46428761410,509,98838,193SHSOLE 0 0 38,193
ISHARES TRRUS 1000 VAL ETF4642875984,671,21929,597SHSOLE 0 0 29,597
ISHARES TRRUS MID CAP ETF464287499427,4675,853SHSOLE 0 0 5,853
ISHARES TRRUSSELL 2000 ETF4642876551,271,7466,791SHSOLE 0 0 6,791
ISHARES TRS&P 500 GRWT ETF464287309304,6154,322SHSOLE 0 0 4,322
ISHARES TRSHRT NAT MUN ETF4642881581,365,63013,126SHSOLE 0 0 13,126
JOHNSON & JOHNSONCOM478160104335,6752,028SHSOLE 0 0 2,028
MASTERCARD INCORPORATEDCL A57636Q104904,9842,301SHSOLE 0 0 2,301
MICROSOFT CORPCOM5949181041,138,3713,343SHSOLE 0 0 3,343
PALANTIR TECHNOLOGIES INCCL A69608A1083,471,816226,472SHSOLE 0 0 226,472
PEPSICO INCCOM713448108434,1562,344SHSOLE 0 0 2,344
PFIZER INCCOM717081103346,5169,447SHSOLE 0 0 9,447
PROCTER AND GAMBLE COCOM742718109738,9274,870SHSOLE 0 0 4,870
SCHWAB STRATEGIC TREMRG MKTEQ ETF8085247067,573,652307,497SHSOLE 0 0 307,497
SCHWAB STRATEGIC TRINTL EQTY ETF8085248059,740,723273,232SHSOLE 0 0 273,232
SCHWAB STRATEGIC TRINTL SCEQT ETF8085248885,955,170176,345SHSOLE 0 0 176,345
SCHWAB STRATEGIC TRSHT TM US TRES808524862209,8794,367SHSOLE 0 0 4,367
SCHWAB STRATEGIC TRUS AGGREGATE B808524839573,01012,414SHSOLE 0 0 12,414
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243002,993,82739,944SHSOLE 0 0 39,944
SCHWAB STRATEGIC TRUS LCAP VA ETF8085244096,699,24599,855SHSOLE 0 0 99,855
SCHWAB STRATEGIC TRUS LRG CAP ETF8085242016,267,522119,678SHSOLE 0 0 119,678
SCHWAB STRATEGIC TRUS MID-CAP ETF8085245086,079,09285,585SHSOLE 0 0 85,585
SCHWAB STRATEGIC TRUS REIT ETF808524847199,28710,204SHSOLE 0 0 10,204
SCHWAB STRATEGIC TRUS SML CAP ETF8085246074,128,14194,250SHSOLE 0 0 94,250
SELECT SECTOR SPDR TRSBI CONS STPLS81369Y308222,5103,000SHSOLE 0 0 3,000
SPDR INDEX SHS FDSDJ GLB RL ES ETF78463X749634,09015,439SHSOLE 0 0 15,439
SPDR INDEX SHS FDSS&P INTL SMLCP78463X871593,78619,462SHSOLE 0 0 19,462
SPDR S&P 500 ETF TRTR UNIT78462F1032,012,0484,539SHSOLE 0 0 4,539
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y107332,364694SHSOLE 0 0 694
UNITEDHEALTH GROUP INCCOM91324P1021,469,4753,057SHSOLE 0 0 3,057
VANGUARD BD INDEX FDSSHORT TRM BOND921937827644,9898,535SHSOLE 0 0 8,535
VANGUARD BD INDEX FDSTOTAL BND MRKT921937835404,0405,558SHSOLE 0 0 5,558
VANGUARD INDEX FDSGROWTH ETF922908736250,719886SHSOLE 0 0 886
VANGUARD INDEX FDSMID CAP ETF92290862911,115,92450,490SHSOLE 0 0 50,490
VANGUARD INDEX FDSS&P 500 ETF SHS9229083631,068,4882,623SHSOLE 0 0 2,623
VANGUARD INDEX FDSSM CP VAL ETF922908611708,4094,283SHSOLE 0 0 4,283
VANGUARD INDEX FDSSMALL CP ETF9229087512,582,93212,987SHSOLE 0 0 12,987
VANGUARD INTL EQUITY INDEX FALLWRLD EX US9220427751,134,94320,859SHSOLE 0 0 20,859
VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428581,982,56248,736SHSOLE 0 0 48,736
VANGUARD INTL EQUITY INDEX FFTSE EUROPE ETF922042874250,7674,064SHSOLE 0 0 4,064
VANGUARD INTL EQUITY INDEX FFTSE SMCAP ETF922042718478,2684,329SHSOLE 0 0 4,329
VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF9220427421,033,33810,655SHSOLE 0 0 10,655
VANGUARD MALVERN FDSSTRM INFPROIDX922020805248,6245,243SHSOLE 0 0 5,243
VANGUARD MUN BD FDSTAX EXEMPT BD922907746277,8685,533SHSOLE 0 0 5,533
VANGUARD SCOTTSDALE FDSVNG RUS1000GRW92206C68011,855,517167,545SHSOLE 0 0 167,545
VANGUARD SCOTTSDALE FDSVNG RUS1000VAL92206C7147,457,440107,751SHSOLE 0 0 107,751
VANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT921943858483,54710,471SHSOLE 0 0 10,471
VANGUARD WORLD FDMEGA CAP INDEX9219108732,204,36514,089SHSOLE 0 0 14,089