UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
12-31-2022
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Brand Asset Management Group, Inc.
Address:
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD, MO 63017
Form 13F File Number:
028-18859

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Sara Smith
Title:
Chief Compliance Officers and Operations Specialist
Phone:
636-532-7333


Signature, Place, and Date of Signing:

Sara Smith
                         [Signature]
Chesterfield, MISSOURI
                 [City, State]
01-24-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
75
Form 13F Information table Value Total:
197777095
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
AMEREN CORPCOM023608102315,3683,547SHSOLE 0 0 3,547
APPLE INCCOM037833100806,1836,205SHSOLE 0 0 6,205
BERKSHIRE HATHAWAY INC DELCL B NEW084670702483,7371,566SHSOLE 0 0 1,566
COLUMBIA ETF TR IIEM CORE EX ETF19762B202228,9798,962SHSOLE 0 0 8,962
DIMENSIONAL ETF TRUSTINTERNATNAL VAL25434V807245,4198,073SHSOLE 0 0 8,073
INTERNATIONAL BUSINESS MACHSCOM459200101316,1572,244SHSOLE 0 0 2,244
INVESCO QQQ TRUNIT SER 146090E103219,947826SHSOLE 0 0 826
ISHARES INCCORE MSCI EMKT46434G10318,655,425399,474SHSOLE 0 0 399,474
ISHARES TRCORE MSCI EAFE46432F842297,2284,822SHSOLE 0 0 4,822
ISHARES TRCORE S&P MCP ETF46428750720,064,40682,948SHSOLE 0 0 82,948
ISHARES TRCORE S&P SCP ETF464287804247,7682,618SHSOLE 0 0 2,618
ISHARES TRCORE S&P500 ETF4642872004,220,71510,985SHSOLE 0 0 10,985
ISHARES TREAFE SML CP ETF46428827315,057,970266,607SHSOLE 0 0 266,607
ISHARES TRJPMORGAN USD EMG464288281760,2568,988SHSOLE 0 0 8,988
ISHARES TRMICRO-CAP ETF464288869627,6785,821SHSOLE 0 0 5,821
ISHARES TRMORNINGSTAR GRWT4642871191,856,42638,135SHSOLE 0 0 38,135
ISHARES TRMORNINGSTAR VALU464288109793,91612,556SHSOLE 0 0 12,556
ISHARES TRMORNINGSTR US EQ4642871273,199,17960,775SHSOLE 0 0 60,775
ISHARES TRMRGSTR MD CP ETF4642882082,251,17338,370SHSOLE 0 0 38,370
ISHARES TRMRGSTR MD CP GRW464288307233,9474,342SHSOLE 0 0 4,342
ISHARES TRMRGSTR SM CP ETF4642885051,481,65932,492SHSOLE 0 0 32,492
ISHARES TRMSCI ACWI ETF464288257378,4604,459SHSOLE 0 0 4,459
ISHARES TRMSCI EAFE ETF464287465431,5836,575SHSOLE 0 0 6,575
ISHARES TRMSCI EMG MKT ETF464287234743,37119,614SHSOLE 0 0 19,614
ISHARES TRRUS 1000 ETF4642876221,704,9708,099SHSOLE 0 0 8,099
ISHARES TRRUS 1000 GRW ETF4642876148,247,64338,497SHSOLE 0 0 38,497
ISHARES TRRUS 1000 VAL ETF4642875984,767,23631,436SHSOLE 0 0 31,436
ISHARES TRRUS MID CAP ETF464287499374,5035,552SHSOLE 0 0 5,552
ISHARES TRRUSSELL 2000 ETF4642876551,207,6136,926SHSOLE 0 0 6,926
ISHARES TRS&P 500 GRWT ETF464287309225,1083,848SHSOLE 0 0 3,848
ISHARES TRSHRT NAT MUN ETF4642881581,368,64813,126SHSOLE 0 0 13,126
ISHARES U S ETF TRBLACKROCK ST MAT46431W5074,674,34394,872SHSOLE 0 0 94,872
JOHNSON & JOHNSONCOM478160104358,2462,028SHSOLE 0 0 2,028
MASTERCARD INCORPORATEDCL A57636Q104904,4462,601SHSOLE 0 0 2,601
MICROSOFT CORPCOM5949181041,118,9624,666SHSOLE 0 0 4,666
PALANTIR TECHNOLOGIES INCCL A69608A1081,453,950226,472SHSOLE 0 0 226,472
PEPSICO INCCOM713448108423,4672,344SHSOLE 0 0 2,344
PFIZER INCCOM717081103449,1198,765SHSOLE 0 0 8,765
PROCTER AND GAMBLE COCOM742718109465,0433,068SHSOLE 0 0 3,068
SCHWAB STRATEGIC TREMRG MKTEQ ETF8085247067,542,975318,672SHSOLE 0 0 318,672
SCHWAB STRATEGIC TRINTL EQTY ETF8085248059,718,098301,711SHSOLE 0 0 301,711
SCHWAB STRATEGIC TRINTL SCEQT ETF8085248886,058,491192,516SHSOLE 0 0 192,516
SCHWAB STRATEGIC TRSHT TM US TRES808524862208,2864,318SHSOLE 0 0 4,318
SCHWAB STRATEGIC TRUS AGGREGATE B808524839601,04813,166SHSOLE 0 0 13,166
SCHWAB STRATEGIC TRUS LCAP GR ETF8085243003,114,53956,057SHSOLE 0 0 56,057
SCHWAB STRATEGIC TRUS LCAP VA ETF8085244096,859,943103,907SHSOLE 0 0 103,907
SCHWAB STRATEGIC TRUS LRG CAP ETF8085242017,481,941165,713SHSOLE 0 0 165,713
SCHWAB STRATEGIC TRUS MID-CAP ETF8085245086,511,66999,248SHSOLE 0 0 99,248
SCHWAB STRATEGIC TRUS REIT ETF808524847197,01310,213SHSOLE 0 0 10,213
SCHWAB STRATEGIC TRUS SML CAP ETF8085246074,422,669109,175SHSOLE 0 0 109,175
SELECT SECTOR SPDR TRSBI CONS STPLS81369Y308223,6503,000SHSOLE 0 0 3,000
SPDR INDEX SHS FDSDJ GLB RL ES ETF78463X749607,81214,861SHSOLE 0 0 14,861
SPDR INDEX SHS FDSS&P INTL SMLCP78463X871572,37719,462SHSOLE 0 0 19,462
SPDR S&P 500 ETF TRTR UNIT78462F1031,612,7074,217SHSOLE 0 0 4,217
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y107307,296694SHSOLE 0 0 694
UNITEDHEALTH GROUP INCCOM91324P1021,689,4533,187SHSOLE 0 0 3,187
VANGUARD BD INDEX FDSSHORT TRM BOND921937827616,1788,185SHSOLE 0 0 8,185
VANGUARD BD INDEX FDSTOTAL BND MRKT921937835362,2745,043SHSOLE 0 0 5,043
VANGUARD INDEX FDSGROWTH ETF922908736275,9771,295SHSOLE 0 0 1,295
VANGUARD INDEX FDSMID CAP ETF9229086299,918,38248,665SHSOLE 0 0 48,665
VANGUARD INDEX FDSS&P 500 ETF SHS9229083631,071,7263,050SHSOLE 0 0 3,050
VANGUARD INDEX FDSSM CP VAL ETF922908611724,9224,565SHSOLE 0 0 4,565
VANGUARD INDEX FDSSMALL CP ETF9229087512,253,01612,275SHSOLE 0 0 12,275
VANGUARD INTL EQUITY INDEX FALLWRLD EX US9220427751,045,51020,852SHSOLE 0 0 20,852
VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428581,832,11847,001SHSOLE 0 0 47,001
VANGUARD INTL EQUITY INDEX FFTSE EUROPE ETF922042874288,1375,197SHSOLE 0 0 5,197
VANGUARD INTL EQUITY INDEX FFTSE SMCAP ETF922042718444,7564,326SHSOLE 0 0 4,326
VANGUARD INTL EQUITY INDEX FTT WRLD ST ETF922042742945,23110,967SHSOLE 0 0 10,967
VANGUARD MALVERN FDSSTRM INFPROIDX922020805249,5255,342SHSOLE 0 0 5,342
VANGUARD MUN BD FDSTAX EXEMPT BD922907746279,6685,651SHSOLE 0 0 5,651
VANGUARD SCOTTSDALE FDSVNG RUS1000GRW92206C6809,160,027166,183SHSOLE 0 0 166,183
VANGUARD SCOTTSDALE FDSVNG RUS1000VAL92206C7146,396,95896,079SHSOLE 0 0 96,079
VANGUARD SCOTTSDALE FDSVNG RUS2000IDX92206C664222,7913,166SHSOLE 0 0 3,166
VANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT921943858434,30110,348SHSOLE 0 0 10,348
VANGUARD WORLD FDMEGA CAP INDEX9219108731,865,38414,089SHSOLE 0 0 14,089