UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Flaharty Asset Management, LLC
Address:
311 PARK PLACE BLVD
STE 150
CLEARWATER, FL 33759
Form 13F File Number:
028-17966

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
John Hunter Orr
Title:
CIO
Phone:
7272521050


Signature, Place, and Date of Signing:

John Hunter Orr, CIO
                         [Signature]
CLEARWATER, FLORIDA
                 [City, State]
08-09-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
109
Form 13F Information table Value Total:
583944819
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ALPHABET INCCAP STK CL C02079K107321,7822,660SHSOLE140 0 2,520
ALPHABET INCCAP STK CL A02079K305336,2372,809SHSOLE 0 0 2,809
ALPS ETF TRALERIAN MLP00162Q4521,046,75526,696SHSOLE256 0 26,440
AMAZON COM INCCOM023135106575,2804,413SHSOLE125 0 4,288
AMERICAN CENTY ETF TRDIVERSIFID CRP02507210923,524,185515,730SHSOLE8,034 0 507,695
AMERICAN CENTY ETF TRUS SML CP VALU0250728772,616,76633,717SHSOLE898 0 32,819
APPLE INCCOM0378331003,335,48817,196SHSOLE 0 0 17,196
ASTRAZENECA PLCSPONSORED ADR046353108865,92512,099SHSOLE 0 0 12,099
AT&T INCCOM00206R102270,14416,937SHSOLE 0 0 16,937
BANK AMERICA CORPCOM060505104458,18115,970SHSOLE347 0 15,623
BERKSHIRE HATHAWAY INC DELCL B NEW084670702364,5301,069SHSOLE 0 0 1,069
BRISTOL-MYERS SQUIBB COCOM110122108247,6573,873SHSOLE 0 0 3,873
CATERPILLAR INCCOM1491231011,275,8005,185SHSOLE 0 0 5,185
CISCO SYS INCCOM17275R102361,2596,982SHSOLE 0 0 6,982
CURTISS WRIGHT CORPCOM231561101320,3031,744SHSOLE 0 0 1,744
DISNEY WALT COCOM254687106233,2592,613SHSOLE 0 0 2,613
DUKE ENERGY CORP NEWCOM NEW26441C204442,5994,932SHSOLE 0 0 4,932
EATON VANCE TAX-MANAGED DIVECOM27828N102948,83076,150SHSOLE 0 0 76,150
EXXON MOBIL CORPCOM30231G102445,0894,150SHSOLE 0 0 4,150
FIRST TR EXCHANGE TRAD FD VIFST TR GLB FD33739H10115,647,138687,182SHSOLE11,836 0 675,346
FIRST TR EXCHANGE TRADED FDCLOUD COMPUTING33734X1921,568,70720,657SHSOLE425 0 20,232
FIRST TR EXCHANGE TRADED FDINDXX NEXTG ETF33737K205944,26213,155SHSOLE346 0 12,809
FIRST TR EXCHANGE-TRADED FDDJ INTERNT IDX33733E3022,312,92214,191SHSOLE310 0 13,881
FIRST TR EXCHANGE-TRADED FDSENIOR LN FD33738D30934,094,019752,626SHSOLE12,038 0 740,589
FIRST TR EXCHANGE-TRADED FDFIRST TR TA HIYL33738D408284,2267,172SHSOLE 0 0 7,172
FIRST TR EXCHANGE-TRADED FDMULTI ASSET DI33738R10021,513,7181,477,590SHSOLE23,975 0 1,453,615
FIRST TR EXCHANGE-TRADED FDNASD TECH DIV33738R11826,340,151449,031SHSOLE6,614 0 442,417
FIRST TR EXCHANGE-TRADED FDRISNG DIVD ACHIV33738R5061,837,97839,023SHSOLE1,132 0 37,891
FIRST TR EXCHANGE-TRADED FDNASDQ ARTFCIAL33738R7201,218,98926,691SHSOLE696 0 25,995
FIRST TR EXCHANGE-TRADED FDFST LOW OPPT EFT33739Q2004,015,80484,242SHSOLE1,582 0 82,659
FLEXSHARES TRFLEXSHARES ULTRA33939L886302,8184,040SHSOLE 0 0 4,040
GLOBAL X FDSS&P 500 COVERED37954Y4752,661,96064,847SHSOLE327 0 64,519
GLOBAL X FDSNASDAQ 100 COVER37954Y4832,361,653133,051SHSOLE818 0 132,232
GLOBAL X FDSUS PFD ETF37954Y65733,479,5441,726,639SHSOLE28,233 0 1,698,406
HOME DEPOT INCCOM437076102727,4052,342SHSOLE 0 0 2,342
HUBSPOT INCCOM443573100212,836400SHSOLE 0 0 400
HUT 8 MNG CORPCOM44812T102311,19094,300SHSOLE 0 0 94,300
INTEL CORPCOM458140100319,4519,553SHSOLE 0 0 9,553
INVESCO EXCH TRADED FD TR IIS&P MDCP 400 REV46138G672257,9552,685SHSOLE 0 0 2,685
INVESCO EXCH TRADED FD TR IIS&P 500 REVENUE46138G698548,6986,859SHSOLE 0 0 6,859
INVESCO EXCH TRADED FD TR IISOLAR ETF46138G7061,128,31415,798SHSOLE358 0 15,440
INVESCO EXCH TRD SLF IDX FDINVSCO BLSH 2846138J643212,95010,785SHSOLE 0 0 10,785
INVESCO EXCH TRD SLF IDX FDBULSHS 2027 CB46138J7831,312,17068,969SHSOLE 0 0 68,969
INVESCO EXCH TRD SLF IDX FDBULSHS 2026 CB46138J7911,286,38567,901SHSOLE 0 0 67,901
INVESCO EXCH TRD SLF IDX FDBULSHS 2025 CB46138J825938,05846,600SHSOLE 0 0 46,600
INVESCO EXCH TRD SLF IDX FDBULSHS 2024 HY46138J833539,85724,015SHSOLE 0 0 24,015
INVESCO EXCH TRD SLF IDX FDBULSHS 2024 CB46138J8411,506,38273,232SHSOLE 0 0 73,232
INVESCO EXCH TRD SLF IDX FDBULSHS 2023 HY46138J858839,89535,725SHSOLE 0 0 35,725
INVESCO EXCH TRD SLF IDX FDBULSHS 2023 CB46138J8661,287,51760,818SHSOLE 0 0 60,818
INVESCO EXCHANGE TRADED FD TDIVID ACHIEVEV46137V50627,591,846721,733SHSOLE10,446 0 711,287
INVESCO EXCHANGE TRADED FD TS&P500 EQL ENR46137V365238,0343,478SHSOLE 0 0 3,478
INVESCO EXCHANGE TRADED FD TS&P500 EQL UTL46137V27419,587,657177,156SHSOLE2,357 0 174,798
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V357541,8473,621SHSOLE 0 0 3,621
INVESCO QQQ TRUNIT SER 146090E1037,603,02920,581SHSOLE561 0 20,020
ISHARES TRUS AER DEF ETF464288760301,9432,588SHSOLE 0 0 2,588
ISHARES TRCORE US AGGBD ET464287226734,5287,499SHSOLE 0 0 7,499
ISHARES TRMSCI EAFE ETF464287465383,5255,290SHSOLE 0 0 5,290
ISHARES TRNATIONAL MUN ETF464288414598,5425,608SHSOLE 0 0 5,608
ISHARES TRRUS MID CAP ETF464287499228,2183,125SHSOLE 0 0 3,125
ISHARES TRRUS 1000 VAL ETF46428759837,588,555238,158SHSOLE3,203 0 234,956
ISHARES TRRUS 1000 GRW ETF46428761443,383,376157,655SHSOLE2,092 0 155,563
ISHARES TRRUS 1000 ETF464287622870,9253,573SHSOLE 0 0 3,573
ISHARES TRRUS 2000 VAL ETF46428763011,910,95184,595SHSOLE1,179 0 83,416
ISHARES TRRUS 2000 GRW ETF46428764814,259,92658,765SHSOLE847 0 57,918
ISHARES TRRUSSELL 2000 ETF464287655496,8292,653SHSOLE 0 0 2,653
ISHARES TRS&P MC 400VL ETF4642877059,365,91287,426SHSOLE1,131 0 86,295
ISHARES TRSELECT DIVID ETF4642871683,517,61531,047SHSOLE607 0 30,439
ISHARES TRTIPS BD ETF464287176434,3554,036SHSOLE 0 0 4,036
ISHARES TRU.S. MED DVC ETF46428881020,050,557355,128SHSOLE4,900 0 350,229
ISHARES U S ETF TRBLACKROCK ST MAT46431W507364,3987,329SHSOLE 0 0 7,329
J P MORGAN EXCHANGE TRADED FULTRA SHRT INC46641Q83722,336,751445,487SHSOLE6,142 0 439,345
JABIL INCCOM466313103267,3432,477SHSOLE 0 0 2,477
JANUS DETROIT STR TRHENDERSON MTG47103U852631,35013,797SHSOLE 0 0 13,797
JOHNSON & JOHNSONCOM4781601041,945,19211,752SHSOLE 0 0 11,752
LILLY ELI & COCOM532457108630,4651,344SHSOLE55 0 1,289
MARATHON DIGITAL HOLDINGS INCOM565788106458,07333,050SHSOLE 0 0 33,050
MCDONALDS CORPCOM580135101462,2371,549SHSOLE 0 0 1,549
MICROSOFT CORPCOM5949181043,180,4539,339SHSOLE 0 0 9,339
MICROSTRATEGY INCCL A NEW594972408268,457784SHSOLE 0 0 784
NEXTERA ENERGY INCCOM65339F101399,1025,379SHSOLE 0 0 5,379
NVIDIA CORPORATIONCOM67066G104395,688935SHSOLE 0 0 935
PALO ALTO NETWORKS INCCOM697435105238,391933SHSOLE 0 0 933
PAYCHEX INCCOM704326107341,2043,050SHSOLE 0 0 3,050
PEPSICO INCCOM713448108228,2251,232SHSOLE 0 0 1,232
PFIZER INCCOM717081103232,1946,330SHSOLE 0 0 6,330
PIMCO ETF TRACTIVE BD ETF72201R77529,881,337326,144SHSOLE5,198 0 320,946
PIMCO ETF TRENHAN SHRT MA AC72201R83333,019,371330,988SHSOLE5,234 0 325,754
PROCTER AND GAMBLE COCOM742718109483,2923,185SHSOLE 0 0 3,185
PUBLIC SVC ENTERPRISE GRP INCOM744573106236,6013,779SHSOLE 0 0 3,779
RAYTHEON TECHNOLOGIES CORPCOM75513E101290,6482,967SHSOLE1,027 0 1,940
SELECT SECTOR SPDR TRSBI CONS STPLS81369Y30823,997,632323,549SHSOLE4,577 0 318,972
SELECT SECTOR SPDR TRSBI INT-INDS81369Y7042,613,34124,351SHSOLE528 0 23,823
SELECT SECTOR SPDR TRTECHNOLOGY81369Y803211,0661,214SHSOLE 0 0 1,214
SOUTHERN COCOM842587107256,4143,650SHSOLE 0 0 3,650
SPDR GOLD TRGOLD SHS78463V107536,4153,009SHSOLE 0 0 3,009
SPDR S&P 500 ETF TRTR UNIT78462F1033,272,0317,382SHSOLE151 0 7,230
SPDR SER TRPORTFOLIO CRPORT78464A14419,218,820665,584SHSOLE11,258 0 654,326
SPDR SER TRPORTFOLIO INTRMD78464A37515,742,236490,259SHSOLE7,818 0 482,441
SPDR SER TRS&P PHARMAC78464A722209,4595,110SHSOLE 0 0 5,110
SPDR SER TRS&P DIVID ETF78464A76319,371,962158,035SHSOLE1,894 0 156,141
SUN LIFE FINANCIAL INC.COM866796105229,9014,411SHSOLE 0 0 4,411
TESLA INCCOM88160R101297,8941,138SHSOLE60 0 1,078
UNITEDHEALTH GROUP INCCOM91324P102326,836680SHSOLE 0 0 680
VANGUARD INDEX FDSREAL ESTATE ETF9229085531,564,69418,725SHSOLE185 0 18,541
VANGUARD INDEX FDSTOTAL STK MKT922908769224,9061,021SHSOLE 0 0 1,021
VERIZON COMMUNICATIONS INCCOM92343V104287,2667,724SHSOLE 0 0 7,724
VULCAN MATLS COCOM9291601091,030,7764,572SHSOLE 0 0 4,572
WALMART INCCOM931142103232,9801,482SHSOLE346 0 1,136
WISDOMTREE TRUS AI ENHANCED97717W406338,2273,616SHSOLE 0 0 3,616