UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 6-30-10 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Rushmore Investment Advisors, Inc Address: 4965 Preston Park Blvd Suite 350 Plano, Texas 75093 13F File Number: 28-13314 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Briton M Chamberlain Title: Chief Compliance Officer Phone: 972-599-9550 Signature, Place, and Date of Signing: Briton M Chamberlain Plano, Tx/USA July 21, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 162 Form13F Information Table Value Total: $525,340 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE <TABLE> <C> <C> FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 5550 70257 SH Sole 68819 1438 AEROPOSTALE COM 007865108 423 14779 SH Sole 14751 28 ALLERGAN INC COM 018490102 10259 176095 SH Sole 172510 3585 ALTERA CORP COM 021441100 7398 298188 SH Sole 291857 6331 AMERICA MOVIL SAB DE CV SPON ADR L SHS 02364W105 774 16288 SH Sole 16288 AMETEK INC NEW COM 031100100 749 18652 SH Sole 18617 35 AMPHENOL CORP NEW CL A 032095101 707 17996 SH Sole 17963 33 ANGLOGOLD ASHANTI LTD SPONSORED ADR 035128206 860 19908 SH Sole 19908 ANHEUSER BUSCH INBEV SA/NV SPONSORED ADR 03524a108 1016 21171 SH Sole 21171 APPLE INC COM 037833100 11131 44254 SH Sole 43338 916 ASIAINFO HLDGS INC COM 04518A104 847 38764 SH Sole 38764 ASPEN INSURANCE HOLDINGS LTD SHS G05384105 940 37984 SH Sole 37984 BANCO SANTANDER CHILE NEW SP ADR REP COM 05965x109 666 9928 SH Sole 9928 BED BATH & BEYOND INC COM 075896100 5090 137272 SH Sole 134525 2747 BIG LOTS INC COM 089302103 237 7399 SH Sole 7385 14 BMC SOFTWARE INC COM 055921100 7116 205495 SH Sole 200482 5013 CAE INC COM 124765108 1066 122207 SH Sole 122207 CAPELLA EDUCATION COMPANY COM 139594105 260 3196 SH Sole 3190 6 CELGENE CORP COM 151020104 4599 90502 SH Sole 88540 1962 CHICOS FAS INC COM 168615102 279 28202 SH Sole 28146 56 CHINA AUTOMOTIVE SYS INC COM 16936R105 189 10725 SH Sole 10704 21 CHINA LIFE INS CO LTD SPON ADR REP H 16939P106 1073 16453 SH Sole 16453 CHINA MOBILE LIMITED SPONSORED ADR 16941M109 1047 21183 SH Sole 21183 CHIPOTLE MEXICAN GRILL INC COM 169656105 264 1930 SH Sole 1926 4 CME GROUP INC COM 12572Q105 6569 23332 SH Sole 22847 485 CNOOC LTD SPONSORED ADR 126132109 691 4059 SH Sole 4059 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 6417 128177 SH Sole 124967 3210 COINSTAR INC COM 19259P300 214 4970 SH Sole 4960 10 COMPANHIA BRASILEIRA DE DIST SPN ADR PFD CL A 20440T201 882 12681 SH Sole 12681 COMPANHIA ENERGETICA DE MINA SP ADR N-V PFD 204409601 1148 78247 SH Sole 78247 COMPANIA CERVECERIAS UNIDAS SPONSORED ADR 204429104 717 16641 SH Sole 16641 CONCHO RES INC COM 20605P101 621 11230 SH Sole 11209 21 COPART INC COM 217204106 432 12054 SH Sole 12032 22 CORE LABORATORIES N V COM N22717107 1003 6794 SH Sole 6794 CREDICORP LTD COM G2519Y108 902 9928 SH Sole 9928 CSX CORP COM 126408103 5277 106334 SH Sole 104207 2127 CVS CAREMARK CORPORATION COM 126650100 4064 138615 SH Sole 135075 3540 DANAHER CORP DEL COM 235851102 9845 265233 SH Sole 259815 5418 DECKERS OUTDOOR CORP COM 243537107 301 2104 SH Sole 2100 4 DEUTSCHE BK AG LDN BRH PS GOLD DS ETN 25154h756 160 15000 SH Sole 15000 DIAGEO P L C SPON ADR NEW 25243Q205 1024 16318 SH Sole 16318 DIRECTV COM CL A 25490A101 9268 273231 SH Sole 268272 4959 DIREXION SHS ETF TR DLY FIN BEAR NEW 25459W490 627 36000 SH Sole 36000 DISCOVERY COMMUNICATNS NEW COM SER C 25470F302 246 7956 SH Sole 7940 16 DUOYUAN GLOBAL WTR INC SPONSORED ADR 266043108 651 36996 SH Sole 36996 ELBIT SYS LTD ORD M3760D101 910 18106 SH Sole 18106 ENBRIDGE INC COM 29250N105 993 21310 SH Sole 21310 EQUUS TOTAL RETURN INC COM 294766100 265 98700 SH Sole 98700 EURAND N V SHS N31010106 319 32947 SH Sole 32888 59 EXPRESS SCRIPTS INC COM 302182100 5128 109059 SH Sole 106845 2214 F M C CORP COM NEW 302491303 382 6654 SH Sole 6642 12 F5 NETWORKS INC COM 315616102 358 5222 SH Sole 5212 10 FLIR SYS INC COM 302445101 616 21191 SH Sole 21151 40 FLOWSERVE CORP COM 34354P105 8988 105987 SH Sole 104065 1922 FOCUS MEDIA HLDG LTD SPONSORED ADR 34415V109 641 41301 SH Sole 41301 FOMENTO ECONOMICO MEXICANO S SPON ADR UNITS 344419106 1035 23978 SH Sole 23978 FORD MTR CO DEL COM PAR $0.01 345370860 4991 495182 SH Sole 482538 12644 FRESENIUS MED CARE AG&CO KGA SPONSORED ADR 358029106 1198 22318 SH Sole 22318 GILDAN ACTIVEWEAR INC COM 375916103 731 25513 SH Sole 25513 GILEAD SCIENCES INC COM 375558103 6242 182103 SH Sole 178346 3757 GOOGLE INC CL A 38259P508 10134 22775 SH Sole 22289 486 GREEN MTN COFFEE ROASTERS IN COM 393122106 269 10476 SH Sole 10455 21 HANGER ORTHOPEDIC GROUP INC COM NEW 41043F208 540 30048 SH Sole 29996 52 HEWLETT PACKARD CO COM 428236103 10228 236322 SH Sole 231210 5112 HITTITE MICROWAVE CORP COM 43365Y104 516 11529 SH Sole 11507 22 HUNTINGTON BANCSHARES INC COM 446150104 260 47012 SH Sole 46928 84 ICONIX BRAND GROUP INC COM 451055107 236 16409 SH Sole 16409 IESI BFC LTD COM 44951d108 715 35537 SH Sole 35537 INTERNATIONAL BUSINESS MACHS COM 459200101 12329 99847 SH Sole 97908 1939 INTUITIVE SURGICAL INC COM NEW 46120E602 5119 16219 SH Sole 15878 341 ISHARES INC MSCI UTD KINGD 464286699 620 46100 SH Sole 46100 ISHARES INC MSCI SINGAPORE 464286673 563 50071 SH Sole 50071 ISHARES INC MSCI S KOREA 464286772 558 12478 SH Sole 12478 ISHARES INC MSCI MALAYSIA 464286830 377 32990 SH Sole 32990 ISHARES INC MSCI JAPAN 464286848 860 93462 SH Sole 93462 ISHARES INC MSCI HONG KONG 464286871 596 40345 SH Sole 40345 ISHARES INC MSCI GERMAN 464286806 626 33482 SH Sole 33482 ISHARES INC MSCI EMU INDEX 464286608 414 14502 SH Sole 14502 ISHARES INC MSCI AUSTRALIA 464286103 455 23975 SH Sole 23975 ISHARES INC MSCI TAIWAN 464286731 504 44960 SH Sole 44960 ISHARES INC MSCI BRAZIL 464286400 469 7584 SH Sole 7584 ISHARES INC MSCI SWITZERLD 464286749 501 25049 SH Sole 25049 ISHARES TR MSCI GRW IDX 464288885 4688 97524 SH Sole 97524 ISHARES TR INDEX RUSL 2000 VALU 464287630 11475 201170 SH Sole 201170 ISHARES TR INDEX RUSSELL MCP GR 464287481 13671 312837 SH Sole 312747 90 ISHARES TR INDEX RUSL 2000 GROW 464287648 9378 140876 SH Sole 140786 90 ISHARES TR INDEX RUSSELL1000GRW 464287614 14556 317602 SH Sole 317602 ISHARES TR INDEX RUSSELL 3000 464287689 251 4112 SH Sole 4112 ISHARES TR INDEX MSCI EMERG MKT 464287234 1100 29467 SH Sole 29467 ISHARES TR INDEX MSCI EAFE IDX 464287465 2348 50486 SH Sole 50446 40 ISHARES TR INDEX FTSE XNHUA IDX 464287184 459 11724 SH Sole 11724 ISHARES TR INDEX BARCLYS TIPS BD 464287176 523 4896 SH Sole 4896 ISHARES TR INDEX BARCLY USAGG B 464287226 16329 152255 SH Sole 152255 ISHARES TR INDEX BARCLYS 1-3 YR 464287457 7746 92085 SH Sole 92085 ISHARES TR INDEX RUSSELL MCP VL 464287473 11578 317737 SH Sole 317737 ISHARES TR INDEX RUSSELL MIDCAP 464287499 313 3889 SH Sole 3889 ISHARES TR INDEX RUSSELL1000VAL 464287598 18736 345623 SH Sole 345623 ITAU UNIBANCO HLDG SA SPON ADR REP PFD 465562106 862 47846 SH Sole 47846 JUNIPER NETWORKS INC COM 48203R104 4972 217900 SH Sole 211393 6507 LABORATORY CORP AMER HLDGS COM NEW 50540R409 5478 72707 SH Sole 71278 1429 LIFE TECHNOLOGIES CORP COM 53217V109 409 8661 SH Sole 8646 15 LULULEMON ATHLETICA INC COM 550021109 253 6809 SH Sole 6795 14 MARVELL TECHNOLOGY GROUP LTD ORD G5876H105 7979 506275 SH Sole 496911 9364 MEDIFAST INC COM 58470H101 252 9710 SH Sole 9692 18 MILLICOM INTL CELLULAR S A SHS NEW L6388F110 5857 72244 SH Sole 70896 1348 MINDRAY MEDICAL INTL LTD SPON ADR 602675100 929 29558 SH Sole 29558 MOBILE TELESYSTEMS OJSC SPONSORED ADR 607409109 731 38145 SH Sole 38145 MSCI INC CL A 55354g100 7603 277470 SH Sole 271662 5808 NEW ORIENTAL ED & TECH GRP I SPON ADR 647581107 7329 78646 SH Sole 77184 1462 NEXEN INC COM 65334H102 887 45117 SH Sole 45117 NICE SYS LTD SPONSORED ADR 653656108 1337 52449 SH Sole 52414 35 NII HLDGS INC CL B NEW 62913F201 233 7178 SH Sole 7165 13 NIKE INC CL B 654106103 10138 150076 SH Sole 147131 2945 NORDSTROM INC COM 655664100 7139 221778 SH Sole 216828 4950 NORTHERN OIL & GAS INC NEV COM 665531109 366 28533 SH Sole 28476 57 NOVO-NORDISK A S ADR 670100205 10816 133500 SH Sole 130915 2585 NU SKIN ENTERPRISES INC CL A 67018T105 309 12406 SH Sole 12383 23 ORACLE CORP COM 68389X105 10551 491674 SH Sole 480638 11036 ORTHOFIX INTL N V COM n6748l102 920 28718 SH Sole 28718 OVERSTOCK COM INC DEL COM 690370101 203 11223 SH Sole 11200 23 PACTIV CORP COM 695257105 317 11390 SH Sole 11368 22 PEPSICO INC COM 713448108 9537 156476 SH Sole 153402 3074 PERRIGO CO COM 714290103 427 7228 SH Sole 7215 13 PHILIP MORRIS INTL INC COM 718172109 4298 93754 SH Sole 93153 601 POSCO SPONSORED ADR 693483109 612 6488 SH Sole 6488 POTASH CORP SASK INC COM 73755L107 960 11131 SH Sole 11131 PRAXAIR INC COM 74005P104 8724 114807 SH Sole 112461 2346 PROCTER & GAMBLE CO COM 742718109 9506 158482 SH Sole 155416 3066 RESMED INC COM 761152107 728 11964 SH Sole 11942 22 RF MICRODEVICES INC COM 749941100 72 18304 SH Sole 18304 ROCK-TENN CO CL A 772739207 565 11371 SH Sole 11350 21 RUBICON TECHNOLOGY INC COM 78112T107 310 10398 SH Sole 10378 20 RYDEX ETF TRUST S&P 500 EQ TRD 78355w106 11579 306327 SH Sole 306327 SALESFORCE COM INC COM 79466L302 311 3629 SH Sole 3622 7 SANDISK CORP COM 80004C101 11627 276361 SH Sole 270815 5546 SAP AG SPON ADR 803054204 727 16415 SH Sole 16415 SCHEIN HENRY INC COM 806407102 281 5110 SH Sole 5101 9 SEATTLE GENETICS INC COM 812578102 162 13521 SH Sole 13497 24 SILICON LABORATORIES INC COM 826919102 432 10645 SH Sole 10625 20 SPDR INDEX SHS FDS S&P BRIC 40ETF 78463X798 312 13828 SH Sole 13828 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462f103 12162 117824 SH Sole 117803 21 STRYKER CORP COM 863667101 4481 89515 SH Sole 87189 2326 SYNGENTA AG SPONSORED ADR 87160A100 1011 22047 SH Sole 22047 SYNOPSYS INC COM 871607107 396 18951 SH Sole 18914 37 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADR 874039100 4972 509466 SH Sole 499373 10093 TEL OFFSHORE TR UNIT BEN INT 872382106 63 35850 SH Sole 35850 TEVA PHARMACEUTICAL INDS LTD ADR 881624209 895 17221 SH Sole 17221 THERMO FISHER SCIENTIFIC INC COM 883556102 8385 170938 SH Sole 167411 3527 THORATEC CORP COM NEW 885175307 275 6443 SH Sole 6431 12 TJX COS INC NEW COM 872540109 5052 120436 SH Sole 118321 2115 TUPPERWARE BRANDS CORP COM 899896104 468 11739 SH Sole 11717 22 UNILEVER PLC SPON ADR NEW 904767704 996 37256 SH Sole 37256 UNITED TECHNOLOGIES CORP COM 913017109 9840 151592 SH Sole 148392 3200 URBAN OUTFITTERS INC COM 917047102 6112 177724 SH Sole 174204 3520 VALE S A ADR 91912E105 1028 42212 SH Sole 42212 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 482 12559 SH Sole 12559 VANGUARD INTL EQUITY INDEX F EMR MKT ETF 922042858 545 14347 SH Sole 14347 WABTEC CORP COM 929740108 637 15961 SH Sole 15932 29 WATERS CORP COM 941848103 799 12356 SH Sole 12333 23 WESTERN DIGITAL CORP COM 958102105 6830 226457 SH Sole 221706 4751 WHOLE FOODS MKT INC COM 966837106 5756 159802 SH Sole 156772 3030 ZOLL MED CORP COM 989922109 679 25069 SH Sole 25022 47 </TABLE>