UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
09-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
Matthew Goff Investment Advisor, LLC
Address:
11 GREENWAY PLAZA
SUITE1425
HOUSTON, TX 77046
Form 13F File Number:
028-18053

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Aryn Sands
Title:
Agent
Phone:
844-844-3453


Signature, Place, and Date of Signing:

Aryn Sands
                         [Signature]
Reno, NEVADA
                 [City, State]
10-10-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
90
Form 13F Information table Value Total:
415483785
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBVIE INCCOM00287Y1092,612,60417,527SHSOLE 0 0 17,527
ACTIVISION BLIZZARD INCCOM00507V1095,016,79553,598SHSOLE 0 0 53,598
ALPHABET INCCAP STK CL C02079K107979,6467,430SHSOLE 0 0 7,430
ALPHABET INCCAP STK CL A02079K305321,9162,460SHSOLE 0 0 2,460
AMAZON COM INCCOM0231351061,182,2169,300SHSOLE 0 0 9,300
AMERICAN EXPRESS COCOM0258161098,844,79659,300SHSOLE 0 0 59,300
APPLE INCCOM0378331002,117,26012,366SHSOLE 0 0 12,366
AUTODESK INCCOM052769106236,7051,144SHSOLE 0 0 1,144
BANK AMERICA CORPCOM06050510412,830,191468,716SHSOLE 0 0 468,716
BANK NEW YORK MELLON CORPCOM06405810011,834,441277,545SHSOLE 0 0 277,545
BERKSHIRE HATHAWAY INC DELCL B NEW08467070233,541,53495,789SHSOLE 0 0 95,789
CHEVRON CORP NEWCOM166764100639,6653,794SHSOLE 0 0 3,794
CISCO SYS INCCOM17275R1024,860,53490,412SHSOLE 0 0 90,412
CITIGROUP INCCOM NEW172967424829,46520,167SHSOLE 0 0 20,167
COCA COLA COCOM191216100400,7657,159SHSOLE 0 0 7,159
CONOCOPHILLIPSCOM20825C1041,152,2369,618SHSOLE 0 0 9,618
DISNEY WALT COCOM2546871068,345,723103,004SHSOLE 0 0 103,004
EOG RES INCCOM26875P101484,0963,819SHSOLE 0 0 3,819
EXXON MOBIL CORPCOM30231G1022,667,38222,686SHSOLE 0 0 22,686
GE HEALTHCARE TECHNOLOGIES ICOMMON STOCK36266G1071,238,67818,211SHSOLE 0 0 18,211
GENERAL DYNAMICS CORPCOM369550108261,1871,182SHSOLE 0 0 1,182
GENERAL ELECTRIC COCOM NEW3696043016,154,12655,688SHSOLE 0 0 55,688
INTEL CORPCOM45814010011,662,479328,138SHSOLE 0 0 328,138
INTERNATIONAL BUSINESS MACHSCOM4592001011,646,46411,735SHSOLE 0 0 11,735
INVESCO QQQ TRUNIT SER 146090E103236,816661SHSOLE 0 0 661
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35714,318,622101,109SHSOLE 0 0 101,109
INVESCO EXCH TRADED FD TR IIPFD ETF46138E511147,38713,460SHSOLE 0 0 13,460
INVESCO EXCH TRADED FD TR IIVAR RATE PFD46138G87015,296,140683,813SHSOLE 0 0 683,813
INVESCO EXCH TRD SLF IDX FDBULETSHS 202946138J5771,523,85286,953SHSOLE 0 0 86,953
INVESCO EXCH TRD SLF IDX FDINVSCO BLSH 2846138J6431,754,87690,621SHSOLE 0 0 90,621
INVESCO EXCH TRD SLF IDX FDBULSHS 2027 CB46138J7832,356,451125,778SHSOLE 0 0 125,778
INVESCO EXCH TRD SLF IDX FDBULSHS 2026 CB46138J791284,42815,141SHSOLE 0 0 15,141
INVESCO EXCH TRD SLF IDX FDBULSHS 2025 CB46138J8251,174,66558,412SHSOLE 0 0 58,412
INVESCO EXCH TRD SLF IDX FDBULSHS 2024 CB46138J841307,20814,863SHSOLE 0 0 14,863
INVESCO EXCH TRD SLF IDX FDBULSHS 2023 CB46138J866780,47836,763SHSOLE 0 0 36,763
ISHARES TRS&P 100 ETF464287101475,3162,369SHSOLE 0 0 2,369
ISHARES TRCORE S&P TTL STK4642871505,113,86554,293SHSOLE 0 0 54,293
ISHARES TRS&P 500 GRWT ETF4642873092,024,06929,583SHSOLE 0 0 29,583
ISHARES TRS&P 500 VAL ETF46428740812,987,37184,483SHSOLE 0 0 84,483
ISHARES TRCORE S&P MCP ETF464287507200,976806SHSOLE 0 0 806
ISHARES TRRUS 1000 VAL ETF464287598723,0734,763SHSOLE 0 0 4,763
ISHARES TRRUS 1000 GRW ETF464287614501,4221,885SHSOLE 0 0 1,885
ISHARES TRS&P MC 400VL ETF464287705918,73210,012SHSOLE 0 0 10,012
ISHARES TRU.S. REAL ES ETF4642877394,390,76556,191SHSOLE 0 0 56,191
ISHARES TRU.S. FINLS ETF464287788736,3869,850SHSOLE 0 0 9,850
ISHARES TRUS CONSM STAPLES464287812617,9083,313SHSOLE 0 0 3,313
ISHARES TRISHS 1-5YR INVS464288646213,1064,277SHSOLE 0 0 4,277
ISHARES TRU.S. PHARMA ETF464288836213,2621,205SHSOLE 0 0 1,205
ISHARES INCCORE MSCI EMKT46434G1036,359,710133,635SHSOLE 0 0 133,635
ISHARES INCMSCI EMRG CHN46434G7644,057,21381,421SHSOLE 0 0 81,421
ISHARES TRIBONDS DEC25 ETF46434VBD1978,55340,154SHSOLE 0 0 40,154
ISHARES TRIBONDS DEC24 ETF46434VBG49,127,571369,089SHSOLE 0 0 369,089
ISHARES TR0-5YR HI YL CP46434V40715,763,890384,242SHSOLE 0 0 384,242
ISHARES TRIBONDS DEC202646435GAA01,527,45065,457SHSOLE 0 0 65,457
ISHARES TRHIGH YLD BD FCTR46435G250465,86010,604SHSOLE 0 0 10,604
ISHARES TRIBONDS 27 ETF46435UAA93,901,438168,601SHSOLE 0 0 168,601
ISHARES TRIBDS DEC28 ETF46435U5154,279,233178,079SHSOLE 0 0 178,079
ISHARES TRIBONDS DEC 2946436E2054,498,290205,401SHSOLE 0 0 205,401
JPMORGAN CHASE & COCOM46625H100237,7991,640SHSOLE 0 0 1,640
J P MORGAN EXCHANGE TRADED FULTRA SHRT INC46641Q8373,677,81873,293SHSOLE 0 0 73,293
MARSH & MCLENNAN COS INCCOM571748102740,4573,891SHSOLE 0 0 3,891
MCDONALDS CORPCOM580135101271,3431,030SHSOLE 0 0 1,030
MERCK & CO INCCOM58933Y10512,348,479119,946SHSOLE 0 0 119,946
MICROSOFT CORPCOM59491810442,220,367133,715SHSOLE 0 0 133,715
NOVARTIS AGSPONSORED ADR66987V1098,507,52283,522SHSOLE 0 0 83,522
OCCIDENTAL PETE CORPCOM674599105545,3168,405SHSOLE 0 0 8,405
ORACLE CORPCOM68389X1059,152,88086,442SHSOLE 0 0 86,442
PACCAR INCCOM6937181082,019,87331,335SHSOLE 0 0 31,335
PEPSICO INCCOM7134481089,549,12656,372SHSOLE 0 0 56,372
PHILLIPS 66COM7185461041,097,5709,135SHSOLE 0 0 9,135
PROCTER AND GAMBLE COCOM7427181096,211,28042,584SHSOLE 0 0 42,584
RTX CORPORATIONCOM75513E1014,066,08656,510SHSOLE 0 0 56,510
SHELL PLCSPON ADS780259305414,1576,433SHSOLE 0 0 6,433
S&P GLOBAL INCCOM78409V104317,176868SHSOLE 0 0 868
SPDR S&P 500 ETF TRTR UNIT78462F1031,051,6012,460SHSOLE 0 0 2,460
SSGA ACTIVE ETF TRBLACKSTONE SENR78467V60819,316,797460,728SHSOLE 0 0 460,728
SPDR SER TRBLOOMBERG SHT TE78468R4089,300,550380,235SHSOLE 0 0 380,235
SELECT SECTOR SPDR TRFINANCIAL81369Y6054,063,150122,495SHSOLE 0 0 122,495
UNILEVER PLCSPON ADR NEW9047677048,261,234167,263SHSOLE 0 0 167,263
UNION PAC CORPCOM9078181085,547,19827,242SHSOLE 0 0 27,242
VANGUARD SPECIALIZED FUNDSDIV APP ETF9219088441,761,92811,339SHSOLE 0 0 11,339
VANGUARD WORLD FDMEGA GRWTH IND921910816344,4341,518SHSOLE 0 0 1,518
VANGUARD WORLD FDMEGA CAP VAL ETF9219108401,379,17213,601SHSOLE 0 0 13,601
VANGUARD WORLD FDMEGA CAP INDEX9219108731,716,73811,304SHSOLE 0 0 11,304
VANGUARD WHITEHALL FDSHIGH DIV YLD921946406433,8414,199SHSOLE 0 0 4,199
VANGUARD WORLD FDSCONSUM STP ETF92204A2073,234,88817,709SHSOLE 0 0 17,709
VANGUARD WORLD FDSFINANCIALS ETF92204A4052,738,79434,099SHSOLE 0 0 34,099
VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF922042858883,39422,530SHSOLE 0 0 22,530
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409443,2925,899SHSOLE 0 0 5,899
VISA INCCOM CL A92826C83915,512,23967,442SHSOLE 0 0 67,442