UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
12-31-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
LifePro Asset Management
Address:
11512 El Camino Real
Suite 100
San Diego, CA 92130
Form 13F File Number:
028-20424

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Scott Raider
Title:
Chief Compliance Officer
Phone:
888-543-3776


Signature, Place, and Date of Signing:

/s/ Scott Raider
                         [Signature]
San Diego, CALIFORNIA
                 [City, State]
02-15-2024
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
105
Form 13F Information table Value Total:
129251168
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ADVISORSHARES TRPURE US CANNABIS00768Y4533,184,131454,227SHSOLE 0 0 454,227
AGNC INVT CORPCOM00123Q1042,227,606227,075SHSOLE 0 0 227,075
ALLY FINL INCCOM02005N1003,595,122102,953SHSOLE 0 0 102,953
ALPHABET INCCAP STK CL A02079K305363,3342,601SHSOLE 0 0 2,601
AMAZON COM INCCOM023135106546,2243,595SHSOLE 0 0 3,595
ANNALY CAPITAL MANAGEMENT INCOM NEW0357108392,211,373114,165SHSOLE 0 0 114,165
APPLE INCCOM0378331001,914,4029,943SHSOLE 0 0 9,943
APPLIED MATLS INCCOM038222105209,9661,296SHSOLE 0 0 1,296
AUTOMATIC DATA PROCESSING INCOM053015103647,4242,779SHSOLE 0 0 2,779
BANK AMERICA CORPCOM0605051041,375,99240,867SHSOLE 0 0 40,867
BERKSHIRE HATHAWAY INC DELCL B NEW084670702286,398803SHSOLE 0 0 803
BROADRIDGE FINL SOLUTIONS INCOM11133T103419,7302,040SHSOLE 0 0 2,040
CANADIAN NAT RES LTDCOM1363851015,582,76385,207SHSOLE 0 0 85,207
CENOVUS ENERGY INCCOM15135U1092,248,882135,068SHSOLE 0 0 135,068
CHEVRON CORP NEWCOM1667641001,353,7979,076SHSOLE 0 0 9,076
CITIZENS FINL GROUP INCCOM1746101054,000,429120,713SHSOLE 0 0 120,713
COSTCO WHSL CORP NEWCOM22160K1051,025,7641,554SHSOLE 0 0 1,554
DEVON ENERGY CORP NEWCOM25179M103722,53615,950SHSOLE 0 0 15,950
DIAMOND OFFSHORE DRILLING INCOM25271C2012,810,431216,187SHSOLE 0 0 216,187
DIAMONDBACK ENERGY INCCOM25278X1093,203,35920,656SHSOLE 0 0 20,656
DIMENSIONAL ETF TRUSTGLOBAL SUSTAINA25434V674311,7836,007SHSOLE 0 0 6,007
DIMENSIONAL ETF TRUSTUS CORE EQT MKT25434V104274,4798,255SHSOLE 0 0 8,255
DIMENSIONAL ETF TRUSTUS CORE EQUITY 225434V7082,677,14691,589SHSOLE 0 0 91,589
DIMENSIONAL ETF TRUSTUS SUSTAINABILTY25434V716227,4677,307SHSOLE 0 0 7,307
DIMENSIONAL ETF TRUSTWORLD EX US CORE25434V8802,285,15093,577SHSOLE 0 0 93,577
DIREXION SHS ETF TRDAILY SM CP BEAR25460E2321,4051,000SHCallSOLE 0 0 1,000
DIREXION SHS ETF TRDAILY SM CP BEAR25460E232227,53011,405SHSOLE 0 0 11,405
ELI LILLY & COCOM532457108797,0321,367SHSOLE 0 0 1,367
EMERSON ELEC COCOM291011104234,0372,405SHSOLE 0 0 2,405
EOG RES INCCOM26875P1011,478,97712,228SHSOLE 0 0 12,228
EXXON MOBIL CORPCOM30231G1021,402,05614,023SHSOLE 0 0 14,023
FIRST TR EXCHANGE-TRADED FDCAP STRENGTH ETF33733E104402,6015,030SHSOLE 0 0 5,030
FIRST TR EXCHANGE-TRADED FDRISNG DIVD ACHIV33738R506507,7099,826SHSOLE 0 0 9,826
GOLDMAN SACHS GROUP INCCOM38141G104707,1161,833SHSOLE 0 0 1,833
INGERSOLL RAND INCCOM45687V106968,84312,527SHSOLE 0 0 12,527
INTEL CORPCOM458140100483,7389,627SHSOLE 0 0 9,627
INVESCO EXCH TRADED FD TR IIGLOBAL EX US HGH46138E6691,097,86456,214SHSOLE 0 0 56,214
INVESCO EXCH TRADED FD TR IIS&P INTL QULTY46138E214203,7527,127SHSOLE 0 0 7,127
INVESCO EXCH TRADED FD TR IISR LN ETF46138G5085,771,486272,497SHSOLE 0 0 272,497
ISHARES TR20 YR TR BD ETF4642874321,585,72116,037SHSOLE 0 0 16,037
ISHARES TRCORE MSCI EAFE46432F842360,5545,125SHSOLE 0 0 5,125
ISHARES TRCORE S&P SCP ETF464287804318,7032,944SHSOLE 0 0 2,944
ISHARES TRCORE US AGGBD ET464287226981,4839,889SHSOLE 0 0 9,889
ISHARES TRIBOXX HI YD ETF4642885131,728,79322,339SHSOLE 0 0 22,339
ISHARES TRISHS 5-10YR INVT464288638266,2405,120SHSOLE 0 0 5,120
ISHARES TRMSCI EMG MKT ETF464287234209,5575,212SHSOLE 0 0 5,212
ISHARES TRNATIONAL MUN ETF4642884142,809,07325,912SHSOLE 0 0 25,912
ISHARES TRPFD AND INCM SEC464288687597,76819,165SHSOLE 0 0 19,165
J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM46641Q332306,0195,566SHSOLE 0 0 5,566
JOHNSON & JOHNSONCOM478160104578,0113,688SHSOLE 0 0 3,688
JPMORGAN CHASE & COCOM46625H1001,047,7456,160SHSOLE 0 0 6,160
KEYCORPCOM4932671084,074,883282,978SHSOLE 0 0 282,978
KINROSS GOLD CORPCOM496902404131,07921,666SHSOLE 0 0 21,666
KRANESHARES TRCSI CHI INTERNET500767306231,9578,591SHSOLE 0 0 8,591
LULULEMON ATHLETICA INCCOM550021109728,5881,425SHSOLE 0 0 1,425
MEDTRONIC PLCSHSG5960L103251,6923,055SHSOLE 0 0 3,055
META PLATFORMS INCCL A30303M102510,5521,442SHSOLE 0 0 1,442
MICRON TECHNOLOGY INCCOM5951121032,297,05926,917SHSOLE 0 0 26,917
MICROSOFT CORPCOM594918104464,0901,234SHSOLE 0 0 1,234
MONGODB INCCL A60937P1061,687,3244,127SHSOLE 0 0 4,127
NIKOLA CORPCOM65411010530,62235,005SHSOLE 0 0 35,005
NORTHERN LTS FD TR IVMAIN SECTR ROTN66538H591928,90519,955SHSOLE 0 0 19,955
NVIDIA CORPORATIONCOM67066G104375,936759SHSOLE 0 0 759
OCCIDENTAL PETE CORPCOM6745991056231,500SHCallSOLE 0 0 1,500
OCCIDENTAL PETE CORPCOM6745991054,022,17167,362SHSOLE 0 0 67,362
ORACLE CORPCOM68389X1053,5251,000SHCallSOLE 0 0 1,000
ORACLE CORPCOM68389X105574,5835,450SHSOLE 0 0 5,450
PDD HOLDINGS INCSPONSORED ADS722304102801,0475,475SHSOLE 0 0 5,475
PEPSICO INCCOM713448108570,1823,357SHSOLE 0 0 3,357
PIMCO ETF TRSR LN ACTIVE ETF72201R6273,958,42978,416SHSOLE 0 0 78,416
PIONEER NAT RES COCOM723787107449,7692,000SHSOLE 0 0 2,000
PROCTER AND GAMBLE COCOM742718109345,0172,354SHSOLE 0 0 2,354
SCHLUMBERGER LTDCOM STK8068571084,006,59376,991SHSOLE 0 0 76,991
SCHWAB STRATEGIC TRUS DIVIDEND EQ808524797314,9534,137SHSOLE 0 0 4,137
SELECT SECTOR SPDR TRENERGY81369Y506960,73511,459SHSOLE 0 0 11,459
SELECT SECTOR SPDR TRFINANCIAL81369Y605422,58611,239SHSOLE 0 0 11,239
SELECT SECTOR SPDR TRINDL81369Y704354,0813,106SHSOLE 0 0 3,106
SELECT SECTOR SPDR TRTECHNOLOGY81369Y803375,9181,953SHSOLE 0 0 1,953
SPDR S&P 500 ETF TRTR UNIT78462F1033852,000SHPutSOLE 0 0 2,000
SPDR S&P 500 ETF TRTR UNIT78462F103228,624481SHSOLE 0 0 481
SPDR SER TRBLOOMBERG 1-3 MO78468R6633,645,71439,892SHSOLE 0 0 39,892
SPDR SER TRNUVEEN BLOOMBERG78464A284425,04016,800SHSOLE 0 0 16,800
SPDR SER TRPORTFOLIO INTRMD78464A375386,50811,773SHSOLE 0 0 11,773
SPDR SER TRS&P BIOTECH78464A870476,0965,332SHSOLE 0 0 5,332
SPDR SER TRS&P HOMEBUILD78464A888230,8552,413SHSOLE 0 0 2,413
SSGA ACTIVE ETF TRBLACKSTONE SENR78467V6081,289,35230,750SHSOLE 0 0 30,750
TESLA INCCOM88160R101219,905885SHSOLE 0 0 885
TIDEWATER INC NEWCOM88642R1095,228,55272,508SHSOLE 0 0 72,508
VANECK ETF TRUSTHIGH YLD MUNIETF92189H409416,2938,063SHSOLE 0 0 8,063
VANGUARD BD INDEX FDSINTERMED TERM921937819420,6255,507SHSOLE 0 0 5,507
VANGUARD INDEX FDSGROWTH ETF9229087361,631,8095,249SHSOLE 0 0 5,249
VANGUARD INDEX FDSSMALL CP ETF922908751399,3851,872SHSOLE 0 0 1,872
VANGUARD INDEX FDSTOTAL STK MKT922908769450,4811,899SHSOLE 0 0 1,899
VANGUARD INDEX FDSVALUE ETF9229087442,707,98918,114SHSOLE 0 0 18,114
VANGUARD MUN BD FDSTAX EXEMPT BD922907746513,66510,062SHSOLE 0 0 10,062
VANGUARD SCOTTSDALE FDSMTG-BKD SECS ETF92206C771338,0577,292SHSOLE 0 0 7,292
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C4091,041,71013,464SHSOLE 0 0 13,464
VANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT921943858873,21718,230SHSOLE 0 0 18,230
VANGUARD WHITEHALL FDSHIGH DIV YLD921946406649,9065,822SHSOLE 0 0 5,822
VANGUARD WORLD FDSINF TECH ETF92204A702235,708487SHSOLE 0 0 487
VERIZON COMMUNICATIONS INCCOM92343V1041,212,67732,166SHSOLE 0 0 32,166
WEATHERFORD INTL PLCORD SHSG488331183,107,17931,761SHSOLE 0 0 31,761
ZACKS TRUSTEARNGS CONSTANT98888G1051,272,20148,706SHSOLE 0 0 48,706
ZACKS TRUSTSMALL/MID CAP98888G204484,86316,973SHSOLE 0 0 16,973
ZIONS BANCORPORATION N ACOM9897011073,711,97284,613SHSOLE 0 0 84,613