UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
06-30-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
LifePro Asset Management
Address:
11512 El Camino Real
Suite 100
San Diego, CA 92130
Form 13F File Number:
028-20424

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Scott Raider
Title:
Chief Compliance Officer
Phone:
888-543-3776


Signature, Place, and Date of Signing:

/s/ Scott Raider
                         [Signature]
San Diego, CALIFORNIA
                 [City, State]
07-10-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
105
Form 13F Information table Value Total:
129687451
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ADVISORSHARES TRPURE US CANNABIS00768Y4532,911,807525,597SHSOLE 0 0 525,597
AGNICO EAGLE MINES LTDCOM0084741084,994,20299,924SHSOLE 0 0 99,924
ALAMOS GOLD INC NEWCOM CL A0115321082,198,692184,454SHSOLE 0 0 184,454
ALPHABET INCCAP STK CL A02079K305314,8112,630SHSOLE 0 0 2,630
AMAZON COM INCCOM023135106443,8763,405SHSOLE 0 0 3,405
APPLE INCCOM0378331003,074,50715,850SHSOLE 0 0 15,850
AUTOMATIC DATA PROCESSING INCOM053015103605,3022,754SHSOLE 0 0 2,754
B2GOLD CORPCOM11777Q2091,214,264340,130SHSOLE 0 0 340,130
BANK AMERICA CORPCOM060505104503,65317,555SHSOLE 0 0 17,555
BARRICK GOLD CORPCOM0679011085,582,237329,725SHSOLE 0 0 329,725
BERKSHIRE HATHAWAY INC DELCL B NEW0846707021,019,5902,990SHSOLE 0 0 2,990
BOEING COCOM097023105684,9563,244SHSOLE 0 0 3,244
BROADRIDGE FINL SOLUTIONS INCOM11133T103337,8852,040SHSOLE 0 0 2,040
CANADIAN NAT RES LTDCOM1363851014,527,74980,479SHSOLE 0 0 80,479
CHEVRON CORP NEWCOM1667641001,372,8148,725SHSOLE 0 0 8,725
COCA COLA COCOM191216100223,1993,706SHSOLE 0 0 3,706
CVS HEALTH CORPCOM12665010085010,000SHCallSOLE 0 0 10,000
CVS HEALTH CORPCOM12665010036,293525SHSOLE 0 0 525
DEVON ENERGY CORP NEWCOM25179M103362,0487,490SHSOLE 0 0 7,490
DIAMONDBACK ENERGY INCCOM25278X1093,066,62523,345SHSOLE 0 0 23,345
DISNEY WALT COCOM254687106409,0814,582SHSOLE 0 0 4,582
EMERSON ELEC COCOM291011104876,7229,699SHSOLE 0 0 9,699
EXXON MOBIL CORPCOM30231G1021,455,43013,570SHSOLE 0 0 13,570
FIRST TR EXCHANGE TRADED FDDJ GLBL DIVID33734X200225,20610,504SHSOLE 0 0 10,504
FIRST TR EXCHANGE-TRADED FDCAP STRENGTH ETF33733E104500,1086,661SHSOLE 0 0 6,661
FIRST TR EXCHANGE-TRADED FDLUNT US FACTOR33733E872206,7977,872SHSOLE 0 0 7,872
FIRST TR EXCHANGE-TRADED FDRISNG DIVD ACHIV33738R506651,77013,838SHSOLE 0 0 13,838
FORD MTR CO DELCOM345370860177,59911,738SHSOLE 0 0 11,738
FRANCO NEV CORPCOM3518581053,056,06121,431SHSOLE 0 0 21,431
GLOBAL X FDSGLOBX SUPDV US37950E291194,00411,617SHSOLE 0 0 11,617
INGERSOLL RAND INCCOM45687V106785,23712,014SHSOLE 0 0 12,014
INTEL CORPCOM458140100302,6299,050SHSOLE 0 0 9,050
INVESCO EXCH TRADED FD TR IIGBL SRT TRM HY46138E6692,758,805142,353SHSOLE 0 0 142,353
INVESCO EXCH TRADED FD TR IIS&P INTL QULTY46138E214303,20211,185SHSOLE 0 0 11,185
INVESCO EXCH TRADED FD TR IISR LN ETF46138G5083,562,968169,343SHSOLE 0 0 169,343
INVESCO EXCHANGE TRADED FD TS&P500 QUALITY46137V241323,9986,422SHSOLE 0 0 6,422
ISHARES TR20 YR TR BD ETF4642874322,122,61320,620SHSOLE 0 0 20,620
ISHARES TR3 7 YR TREAS BD464288661201,7701,751SHSOLE 0 0 1,751
ISHARES TRBROAD USD HIGH46435U8532,742,01677,678SHSOLE 0 0 77,678
ISHARES TRCORE MSCI EAFE46432F842246,3103,649SHSOLE 0 0 3,649
ISHARES TRCORE S&P MCP ETF464287507252,067964SHSOLE 0 0 964
ISHARES TRCORE US AGGBD ET464287226471,3354,812SHSOLE 0 0 4,812
ISHARES TRIBOXX HI YD ETF4642885132,026,38326,993SHSOLE 0 0 26,993
ISHARES TRMORNINGSTAR GRWT464287119325,1955,216SHSOLE 0 0 5,216
ISHARES TRMSCI EMG MKT ETF464287234295,9337,481SHSOLE 0 0 7,481
ISHARES TRNATIONAL MUN ETF4642884143,631,72734,027SHSOLE 0 0 34,027
ISHARES TRPFD AND INCM SEC464288687628,13420,308SHSOLE 0 0 20,308
J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM46641Q332460,6788,326SHSOLE 0 0 8,326
JOHNSON & JOHNSONCOM4781601041,409,9898,519SHSOLE 0 0 8,519
JPMORGAN CHASE & COCOM46625H100200,8491,381SHSOLE 0 0 1,381
KINROSS GOLD CORPCOM4969024044,256,753892,401SHSOLE 0 0 892,401
LILLY ELI & COCOM532457108617,6561,317SHSOLE 0 0 1,317
LOCKHEED MARTIN CORPCOM539830109407,455885SHSOLE 0 0 885
MCDONALDS CORPCOM580135101961,2023,221SHSOLE 0 0 3,221
MEDTRONIC PLCSHSG5960L103274,7553,119SHSOLE 0 0 3,119
MERCK & CO INCCOM58933Y105873,4207,569SHSOLE 0 0 7,569
META PLATFORMS INCCL A30303M102445,5081,552SHSOLE 0 0 1,552
MICROSOFT CORPCOM594918104416,6801,224SHSOLE 0 0 1,224
NEWMONT CORPCOM651639106626,38314,683SHSOLE 0 0 14,683
NORTHERN LTS FD TR IVMAIN SECTR ROTN66538H591893,64420,739SHSOLE 0 0 20,739
NVIDIA CORPORATIONCOM67066G104357,915846SHSOLE 0 0 846
OCCIDENTAL PETE CORPCOM6745991053,746,61863,718SHSOLE 0 0 63,718
ORACLE CORPCOM68389X105516,0564,333SHSOLE 0 0 4,333
PEABODY ENERGY CORPCOM70455110017500SHCallSOLE 0 0 500
PEABODY ENERGY CORPCOM704551100390,88918,047SHSOLE 0 0 18,047
PEPSICO INCCOM713448108668,2093,608SHSOLE 0 0 3,608
PIMCO ETF TR0-5 HIGH YIELD72201R7832,396,68026,282SHSOLE 0 0 26,282
PIMCO ETF TRSR LN ACTIVE ETF72201R6272,394,49547,986SHSOLE 0 0 47,986
PIONEER NAT RES COCOM723787107284,2511,372SHSOLE 0 0 1,372
PROCTER AND GAMBLE COCOM742718109289,9971,911SHSOLE 0 0 1,911
RANGE RES CORPCOM75281A1092,353,20580,041SHSOLE 0 0 80,041
RAYTHEON TECHNOLOGIES CORPCOM75513E101232,3492,372SHSOLE 0 0 2,372
ROCKWELL AUTOMATION INCCOM773903109930,0602,823SHSOLE 0 0 2,823
SCHLUMBERGER LTDCOM STK8068571084,013,64481,711SHSOLE 0 0 81,711
SCHWAB STRATEGIC TRUS BRD MKT ETF808524102681,71613,186SHSOLE 0 0 13,186
SCHWAB STRATEGIC TRUS DIVIDEND EQ808524797383,2505,277SHSOLE 0 0 5,277
SELECT SECTOR SPDR TRENERGY81369Y506705,6318,693SHSOLE 0 0 8,693
SELECT SECTOR SPDR TRSBI INT-INDS81369Y704322,9343,009SHSOLE 0 0 3,009
SELECT SECTOR SPDR TRSBI MATERIALS81369Y100364,7284,401SHSOLE 0 0 4,401
SPDR INDEX SHS FDSS&P GLBDIV ETF78463X459219,3063,820SHSOLE 0 0 3,820
SPDR SER TRBLOOMBERG 1-3 MO78468R6634,062,94344,249SHSOLE 0 0 44,249
SPDR SER TRBLOOMBERG HIGH Y78468R6221,963,96721,341SHSOLE 0 0 21,341
SPDR SER TRBLOOMBERG SHT TE78468R4082,684,524108,685SHSOLE 0 0 108,685
SPDR SER TRNUVEEN BLOOMBERG78464A284420,16816,800SHSOLE 0 0 16,800
SPDR SER TRPORTFOLIO INTRMD78464A375202,9356,320SHSOLE 0 0 6,320
SPDR SER TRS&P BIOTECH78464A870262,2473,152SHSOLE 0 0 3,152
SPDR SER TRS&P HOMEBUILD78464A888340,3204,238SHSOLE 0 0 4,238
SSGA ACTIVE ETF TRBLACKSTONE SENR78467V6081,441,09434,418SHSOLE 0 0 34,418
TIDEWATER INC NEWCOM88642R1094,429,32379,894SHSOLE 0 0 79,894
TRANSOCEAN LTDREG SHSH8817H1003,076,941438,936SHSOLE 0 0 438,936
TRIPLE FLAG PRECIOUS METALCOM89679M1042,721,026197,462SHSOLE 0 0 197,462
VANECK ETF TRUSTGOLD MINERS ETF92189F106894,69929,714SHSOLE 0 0 29,714
VANECK ETF TRUSTHIGH YLD MUNIETF92189H409413,9548,063SHSOLE 0 0 8,063
VANGUARD BD INDEX FDSSHORT TRM BOND921937827391,1505,176SHSOLE 0 0 5,176
VANGUARD INDEX FDSGROWTH ETF922908736290,8831,028SHSOLE 0 0 1,028
VANGUARD INDEX FDSS&P 500 ETF SHS922908363403,209990SHSOLE 0 0 990
VANGUARD INDEX FDSVALUE ETF9229087441,870,42313,163SHSOLE 0 0 13,163
VANGUARD MUN BD FDSTAX EXEMPT BD922907746502,1009,998SHSOLE 0 0 9,998
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409253,9153,356SHSOLE 0 0 3,356
VANGUARD WHITEHALL FDSHIGH DIV YLD921946406751,0287,080SHSOLE 0 0 7,080
VANGUARD WORLD FDSHEALTH CAR ETF92204A504347,6441,420SHSOLE 0 0 1,420
WASTE MGMT INC DELCOM94106L109217,6651,255SHSOLE 0 0 1,255
WEATHERFORD INTL PLCORD SHSG488331181,610,55224,248SHSOLE 0 0 24,248
WHEATON PRECIOUS METALS CORPCOM9628791024,016,43592,930SHSOLE 0 0 92,930
ZACKS TRUSTEARNGS CONSTANT98888G105812,92432,495SHSOLE 0 0 32,495