UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F COVER PAGE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
Report for the Calendar Year or Quarter Ended:
03-31-2023
Check here if Amendment: ☐ Amendment Number:
This Amendment (Check only one.):☐ is a restatement.
☐ adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:
High Falls Advisors, Inc
Address:
180 SOUTH CLINTON AVE
SUITE 300
ROCHESTER, NY 14604
Form 13F File Number:
028-17373

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:
Name:
Jennifer Vogler
Title:
Chief Compliance Officer
Phone:
585-935-5308


Signature, Place, and Date of Signing:

/s/Jennifer Vogler
                         [Signature]
Rochester, NEW YORK
                 [City, State]
05-15-2023
                           [Date]
                          

Report Type (Check only one.):

☒ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) 

☐ 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) 

☐ 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)


Form 13F Summary Page

Report Summary:

Number of Other Included Managers:
0
Form 13F Information table Entry Total:
105
Form 13F Information table Value Total:
336042487
          (thousands)

List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column headings and list entries.]

  
NONE


UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number:3235-0006
Expires:July 31, 2015
Estimated average burden
hours per response:23.8
COLUMN 1COLUMN 2COLUMN 3COLUMN 4COLUMN 5COLUMN 6COLUMN 7COLUMN 8
VALUESHRS ORSH/PUT/INVESTMENTOTHERVOTING AUTHORITY
NAME OF ISSUERTITLE OF CLASSCUSIP(x$1000)PRN AMTPRNCALLDISCRETIONMANAGERSOLESHAREDNONE
ABBVIE INCCOM00287Y109286,5571,798SHSOLE 0 0 1,798
AMAZON COM INCCOM023135106438,4214,245SHSOLE 0 0 4,245
AMGEN INCCOM031162100360,3001,490SHSOLE 0 0 1,490
APPLE INCCOM0378331008,556,31451,888SHSOLE 0 0 51,888
BERKSHIRE HATHAWAY INC DELCL A084670108465,6001SHSOLE 0 0 1
BOEING COCOM097023105907,7144,273SHSOLE 0 0 4,273
CATERPILLAR INCCOM1491231011,011,8444,422SHSOLE 0 0 4,422
CORNING INCCOM219350105244,3876,927SHSOLE 0 0 6,927
DEERE & COCOM244199105524,3581,270SHSOLE 0 0 1,270
EASTMAN CHEM COCOM277432100207,1962,457SHSOLE 0 0 2,457
EXXON MOBIL CORPCOM30231G1021,035,7339,445SHSOLE 0 0 9,445
FIRST TR MORNINGSTAR DIVID LSHS336917109469,43213,223SHSOLE 0 0 13,223
HEXCEL CORP NEWCOM428291108204,7503,000SHSOLE 0 0 3,000
HONEYWELL INTL INCCOM438516106573,3603,000SHSOLE 0 0 3,000
INTERNATIONAL BUSINESS MACHSCOM459200101237,5891,812SHSOLE 0 0 1,812
INTUITCOM461202103250,425562SHSOLE 0 0 562
INVESCO EXCH TRADED FD TR IIS&P500 LOW VOL46138E354450,6497,222SHSOLE 0 0 7,222
INVESCO EXCHANGE TRADED FD TINTL DIVI ACHI46137V548731,81041,044SHSOLE 0 0 41,044
INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V357249,8951,728SHSOLE 0 0 1,728
INVESCO EXCHANGE TRADED FD TZACKS MULT AST46137Y500546,05525,904SHSOLE 0 0 25,904
INVESCO QQQ TRUNIT SER 146090E1032,957,8119,216SHSOLE 0 0 9,216
ISHARES INCCORE MSCI EMKT46434G10312,733,341260,983SHSOLE 0 0 260,983
ISHARES INCESG AWR MSCI EM46434G8631,368,92143,485SHSOLE 0 0 43,485
ISHARES INCMSCI GBL MIN VOL464286525238,1232,461SHSOLE 0 0 2,461
ISHARES TR1 3 YR TREAS BD464287457330,5224,023SHSOLE 0 0 4,023
ISHARES TR10-20 YR TRS ETF4642886535,086,02744,404SHSOLE 0 0 44,404
ISHARES TR20 YR TR BD ETF464287432776,5407,300SHSOLE 0 0 7,300
ISHARES TR7-10 YR TRSY BD4642874401,480,42514,936SHSOLE 0 0 14,936
ISHARES TRAGGRES ALLOC ETF464289859500,2037,866SHSOLE 0 0 7,866
ISHARES TRCORE DIV GRWTH46434V621854,22217,088SHSOLE 0 0 17,088
ISHARES TRCORE HIGH DV ETF46429B663217,3872,138SHSOLE 0 0 2,138
ISHARES TRCORE MSCI EAFE46432F842573,6888,582SHSOLE 0 0 8,582
ISHARES TRCORE S&P MCP ETF464287507573,9992,295SHSOLE 0 0 2,295
ISHARES TRCORE S&P SCP ETF464287804729,6667,546SHSOLE 0 0 7,546
ISHARES TRCORE S&P US GWT464287671396,0964,462SHSOLE 0 0 4,462
ISHARES TRCORE S&P500 ETF46428720068,308,199166,168SHSOLE 0 0 166,168
ISHARES TRCORE TOTAL USD46434V61346,397,7341,005,368SHSOLE 0 0 1,005,368
ISHARES TRCORE US AGGBD ET464287226329,0463,302SHSOLE 0 0 3,302
ISHARES TREAFE GRWTH ETF46428888522,538,018240,585SHSOLE 0 0 240,585
ISHARES TREAFE VALUE ETF46428887715,016,978309,437SHSOLE 0 0 309,437
ISHARES TRESG AWR MSCI USA46435G42515,578,972172,238SHSOLE 0 0 172,238
ISHARES TRESG MSCI LEADR46435U218224,6623,153SHSOLE 0 0 3,153
ISHARES TREUROPE ETF464287861371,4497,426SHSOLE 0 0 7,426
ISHARES TREXPND TEC SC ETF464287549220,558650SHSOLE 0 0 650
ISHARES TRFALN ANGLS USD46435G4741,756,06269,492SHSOLE 0 0 69,492
ISHARES TRFLTG RATE NT ETF46429B655236,5924,695SHSOLE 0 0 4,695
ISHARES TRGLOBAL TECH ETF464287291295,7455,440SHSOLE 0 0 5,440
ISHARES TRGRWT ALLOCAT ETF464289867703,80514,068SHSOLE 0 0 14,068
ISHARES TRIBOXX HI YD ETF464288513566,4557,498SHSOLE 0 0 7,498
ISHARES TRIBOXX INV CP ETF4642872422,841,50525,924SHSOLE 0 0 25,924
ISHARES TRISHS 1-5YR INVS464288646452,4778,953SHSOLE 0 0 8,953
ISHARES TRJPMORGAN USD EMG4642882812,073,57324,033SHSOLE 0 0 24,033
ISHARES TRMBS ETF46428858817,713,549186,990SHSOLE 0 0 186,990
ISHARES TRMRGSTR MD CP GRW464288307201,6143,503SHSOLE 0 0 3,503
ISHARES TRMSCI EAFE MIN VL46429B689227,2003,358SHSOLE 0 0 3,358
ISHARES TRMSCI INTL VLU FT46435G409609,31424,579SHSOLE 0 0 24,579
ISHARES TRMSCI USA MIN VOL46429B6977,707,256105,956SHSOLE 0 0 105,956
ISHARES TRMSCI USA MMENTM46432F396453,4933,262SHSOLE 0 0 3,262
ISHARES TRMSCI USA QLT FCT46432F33923,998,204193,433SHSOLE 0 0 193,433
ISHARES TRMSCI USA VALUE46432F388209,0402,258SHSOLE 0 0 2,258
ISHARES TRNATIONAL MUN ETF4642884146,504,17660,369SHSOLE 0 0 60,369
ISHARES TRPFD AND INCM SEC4642886871,064,04234,082SHSOLE 0 0 34,082
ISHARES TRRUS 1000 GRW ETF464287614439,9981,801SHSOLE 0 0 1,801
ISHARES TRRUS 2000 GRW ETF464287648361,4361,593SHSOLE 0 0 1,593
ISHARES TRS&P 100 ETF464287101215,0361,150SHSOLE 0 0 1,150
ISHARES TRS&P MC 400GR ETF464287606278,8893,900SHSOLE 0 0 3,900
ISHARES TRSELECT DIVID ETF4642871681,737,17214,825SHSOLE 0 0 14,825
ISHARES TRSHRT NAT MUN ETF4642881581,245,13111,895SHSOLE 0 0 11,895
ISHARES TRTIPS BD ETF464287176282,3002,561SHSOLE 0 0 2,561
ISHARES TRU.S. REAL ES ETF464287739633,9327,467SHSOLE 0 0 7,467
ISHARES TRU.S. TECH ETF46428772110,577,279113,967SHSOLE 0 0 113,967
ISHARES TRUS HLTHCARE ETF464287762544,6871,995SHSOLE 0 0 1,995
ISHARES TRUS INFRASTRUC46435U7132,152,27157,671SHSOLE 0 0 57,671
ISHARES TRUS TREAS BD ETF46429B26715,559,072665,486SHSOLE 0 0 665,486
JOHNSON & JOHNSONCOM478160104504,6513,256SHSOLE 0 0 3,256
JPMORGAN CHASE & COCOM46625H100708,9085,440SHSOLE 0 0 5,440
L3HARRIS TECHNOLOGIES INCCOM502431109605,0083,083SHSOLE 0 0 3,083
LAKELAND INDS INCCOM511795106161,29711,048SHSOLE 0 0 11,048
M & T BK CORPCOM55261F104229,9601,923SHSOLE 0 0 1,923
MCDONALDS CORPCOM580135101703,5192,516SHSOLE 0 0 2,516
MERCK & CO INCCOM58933Y105409,1813,846SHSOLE 0 0 3,846
MICROSOFT CORPCOM5949181042,016,3296,994SHSOLE 0 0 6,994
NVIDIA CORPORATIONCOM67066G104259,220933SHSOLE 0 0 933
ORACLE CORPCOM68389X105367,5763,956SHSOLE 0 0 3,956
PAYCHEX INCCOM704326107675,9805,899SHSOLE 0 0 5,899
PEPSICO INCCOM713448108249,0221,366SHSOLE 0 0 1,366
PFIZER INCCOM717081103229,8005,632SHSOLE 0 0 5,632
PROCTER AND GAMBLE COCOM742718109476,4753,204SHSOLE 0 0 3,204
PUBLIC SVC ENTERPRISE GRP INCOM744573106211,7263,390SHSOLE 0 0 3,390
SELECT SECTOR SPDR TRFINANCIAL81369Y605253,0117,870SHSOLE 0 0 7,870
SELECT SECTOR SPDR TRSBI INT-UTILS81369Y886335,1194,951SHSOLE 0 0 4,951
SOUTHERN COCOM842587107203,3632,923SHSOLE 0 0 2,923
SPDR S&P 500 ETF TRTR UNIT78462F1032,596,2826,342SHSOLE 0 0 6,342
SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y1071,300,5692,837SHSOLE 0 0 2,837
SPDR SER TRNUVEEN BLMBRG MU78468R721815,93317,427SHSOLE 0 0 17,427
SPDR SER TRS&P 600 SML CAP78464A813302,5083,600SHSOLE 0 0 3,600
SPDR SER TRS&P DIVID ETF78464A7631,766,96214,283SHSOLE 0 0 14,283
SRH TOTAL RETURN FUND INCCOM101507101146,45711,926SHSOLE 0 0 11,926
TESLA INCCOM88160R101890,0044,290SHSOLE 0 0 4,290
TRANSCAT INCCOM893529107399,7534,472SHSOLE 0 0 4,472
VANGUARD INDEX FDSGROWTH ETF922908736265,3351,064SHSOLE 0 0 1,064
VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409244,6013,209SHSOLE 0 0 3,209
VERIZON COMMUNICATIONS INCCOM92343V104233,9606,016SHSOLE 0 0 6,016
VISA INCCOM CL A92826C839764,4493,391SHSOLE 0 0 3,391
WALMART INCCOM931142103519,2483,522SHSOLE 0 0 3,522